ImPRessions - Crenshaw Communications

JULY 10, 2023

Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. However, with the rise of the internet and social media, PR professionals can now reach a global audience with their messages. Just consider the ways technology has already benefited PR.

Technology 266

Technology Television Web Social Media 266

PRSay

MAY 23, 2018

Even better, audiences are typically more targeted and engaged than in television and radio markets. Blogs are another often overlooked form of media, but they shouldn’t be; they offer a great content channel for featuring longer articles in nontraditional formats. You’d be targeting the right listeners.

Media Relations 136

Media Relations Publicity Media Blogging 136

PRSay

OCTOBER 15, 2024

That’s how I realized how important local news was,” Benitez said, adding that he knew there was a future for him in television, sharing the news and telling stories. “I realized how incredibly important it was to inform the public,” he said.

Storytelling 140

Storytelling Local Transportation Television 140

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Recent Guests: David Blaine (Magician), Marco Canora ( chef, restaurateur and television personality), Debbie Millman (Author, Designer, Host of Design Matters podcast). Tim gives his guest scenarios where things go awry and asks them how they, as an entrepreneur, would successfully get themselves out of that situation.

Agency 401

Agency Interviews Education Television 401

Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 83

Radio Sports Marketing Local 83

Cision

JUNE 22, 2017

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. Today, competition for attention can be fierce. Conversely, a longer version is appropriate for an organizations’ website.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Agility PR Solutions

AUGUST 8, 2022

The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and broadcasting directly on television. The post 3,2,1… Action!

Television 170

Television Community Industry Media 170

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

Media Relations 75

Media Relations B2B Media Conference 75

ImPRessions - Crenshaw Communications

MAY 18, 2021

The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”.

Advertising 322

Advertising Advertising Privacy Television 322

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world.

Media 162

Media Fashion Television Radio 162

PRSay

DECEMBER 13, 2018

Newspaper circulation has been declining for years, while the portion of Americans who use social media has modestly increased. Television remains the most popular way Americans receive news, though its use has fallen since 2016. News websites are the next most common source, followed by radio, social media and print newspapers.

Print 149

Print Newspapers Social Media Television 149

PR News

MAY 30, 2017

Andrew Hayes, VP, corporate communications at Fifth Third Bank, has seen media relations from the other side, and he wasn’t too impressed by the view. After running his own PR agency for 10 years, he joined NBC Television as PR manager for a national daytime talk show and later on led PR and community relations… Continued.

Pitching 119

Pitching Television Banking Media 119

PRSay

NOVEMBER 15, 2024

One of the things that I love about morning television, and why I fell in love with morning television, is that it reflects how we are as humans. Morning TV news shows blend hard news, entertainment and lifestyle content. How do you balance these elements while ensuring the integrity of the broadcast? And it sets you up for the day.

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Television Transportation Trends Pitching 67

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. This is one of my favorite times to pitch television. And by putting that nugget in my pitch helped me get the yes! We all have something that would be advice to them.

Pitching 130

Pitching Television Media Real Estate 130

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. What did you learn from those experiences?

Television 120

Television Public Affairs Pitching Healthcare 120

ImPRessions - Crenshaw Communications

MAY 10, 2021

Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout. A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news.

Local 292

Local How To Newspapers Pitching 292

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. That’s not all, though.  Want to maximize your time in studio?

Media 120

Media Television Pharmaceuticals Radio 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Cision

MAY 12, 2017

What is your secret to media relations success? My hero is… Shonda Rhimes for making amazing television and changing the media landscape. PR and marketing is one of the last things to cut if your business is suffering, because a successful campaign can help you turn business around. I laugh most at… Portlandia.

Financial 180

Financial Television Leadership Travel 180

Cision

NOVEMBER 14, 2017

If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

Measurement 166

Measurement Strategy Media Analytics 166

PRSay

MARCH 18, 2020

A network television feed producer said that between the nonstop coronavirus stories and the presidential primary elections, “our resources have become even more scarce.” The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.”

Resources 214

Resources Pitching Television Radio 214

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. The published results trumpeted bacon and eggs as the “All-American breakfast” and bacon sales soared.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Cision

JUNE 29, 2015

No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

Bianchi Biz Blog

JANUARY 16, 2025

Its parent company, Bell Media, also owns a specialty business channel BNN, which supplies all business coverage to CTV. It has both radio and television in both French and English. Weekday: 824,000, weekend: 1,141,200) CBC : Canadas public broadcaster.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

With that in mind, here are eight seemingly small media interview mistakes every spokesperson should avoid, regardless of whether the interview is in person or over the phone. Here I’m not talking about live television segments, which obviously must happen on time and for which we routinely build in a generous cushion.

Interviews 251

Interviews Media Television Media Training 251

PRSay

APRIL 23, 2024

An exciting time for communicators Elsasser asked how the rise of social media platforms such as TikTok factors into the PESO model. Earned media has always been media-relations heavy,” Dietrich said. to help you become more efficient,” she said. These are not people we should ignore. This is where things are going.”

SEO 136

SEO Television Measurement Google 136

HMA Public Relations

MARCH 24, 2025

From uplifting human-interest stories to investigative reporting, and from Arizona to New Mexico, across television and print, we have been spotlighting media professionals in our weekly #MediaMonday series. Check out this roundup to see who we have featured so far in 2025!

Television 89

Television Print Report Media 89

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. That is surprisingly a great time to pitch!

Television 120

Television Pitching Journalism Interviews 120

PRSay

NOVEMBER 15, 2019

Netflix and Amazon don’t own network television channels, so they would have had to purchase an ad for that kind of exposure. Sure, public relations is far more than ads and exposure. A good media relations team is an excellent example of this kind of relationship-building.

Analytics 160

Analytics Television Banking Data 160

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

Publicity 225

Publicity Marketing Video YouTube 225

Cision

OCTOBER 21, 2016

Since partnering with Cision and leveraging its press release distribution capabilities, the NALA’s clients have garnered television appearances and radio interviews, earned mentions in major local print and online articles and received an influx of donations for charity drives.

Software 120

Software Agency Case Study Television 120

HMA Public Relations

AUGUST 31, 2021

The Rocky Mountain Southwest Chapter of the National Academy of Television Arts and Sciences has chosen its 2021 Silver Circle Society inductees, each of whom will be honored at the Rocky Mountain Emmys, Nov 6. Click the link to read more about the 2021 Silver Circle Society inductees!

Television 98

Television Media Relations Media 98

Critical Mention

NOVEMBER 17, 2021

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Analytics 126

Analytics Radio Television Measurement 126

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Radio, television and streaming are also holding up or growing.

Government 151

Government Crisis Energy Community 151

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

5W PR

JANUARY 17, 2017

A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 90

Measurement How To Television Analysis 90