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Storytelling in travel PR is more than just painting a picturesque scene of a destination. The most successful travel brands understand that people dont just buy tripsthey buy experiences, emotions, and the promise of memories that will last a lifetime.
Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown. However, PR pros can still pitch relevant stories to travelmedia, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter.
The travel industry has always been a dynamic and competitive sector, often requiring brands to leverage creative strategies to stand out. The pandemic devastated the travel industry, forcing travel companies to reassess everything from marketing strategies to customer relations.
Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. MediaRelations' It’s all about building relationships.
As senior director of communications, a role he started in 2023, he oversees the team’s baseball information, mediarelations, social media, photography and broadcasting efforts. Here, Chodzko discusses his daily roles and responsibilities during the season… Do you travel with the team?
And something is really standing out to me this spring as I’m traveling to deliver live training events. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success.
Not to mention how savvy Erik is when it comes to real-time communication, social media, mediarelations and all the other parts of his critically important job. Speaking and Travel Fun' If you’re not yet following Erik on Twitter ( @PIOErikScott ), I definitely recommend doing so. The post My Tour of L.A.’s
Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. However, having a solid public relations plan alongside a well-researched marketing strategy is an excellent way to stand out.
Travel public relations (PR) in the hospitality industry is essential for generating buzz, building trust, and fostering lasting relationships with customers. For hotels, a successful PR campaign can make the difference between standing out in a crowded market and fading into obscurity.
Travel destinations and hospitality services are in extremely tough market competition. Seasoned public relations professionals are indespensable partners between travel and hospitality businesses and their target audience. PR efforts have a big impact on how visible a travel brand becomes.
From luxury hotels and boutique chains to smaller bed-and-breakfasts and online booking platforms, the hospitality industry has embraced technology to enhance the guest experience and capture the attention of travelers.
Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time. In the craziness surrounding traveling to and navigating an event, executives will likely be preoccupied leading up to their scheduled press interviews. Prepare a Briefing Book.
Taryn Scher, an independent pro in South Carolina, was stuck with a roster full of travel clients during a time when no one was traveling. She even asked the journalists to put them on their lists of go-to travel sources and signed off with a link to a feel-good pick-me-up story she had been a part of. A real appeal.
On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. And public relations in particular simply doesn’t lend itself to sudden starts and stops. Mediarelations results can lag activity by three months or more. “PR cannot fix an economic slump.
Not to mention all the conferences and travel you can write off! A travel PR firm could go with TravelPR.agency. Maris Callahan is the director of public relations for Donuts Inc. and name.kitchen, where she does mediarelations, content marketing, and social media. You could claim FoodNews.media.
Travel public relations agencies have always been about more than just selling vacations. Its about creating immersive experiences, weaving compelling narratives, and transporting audiences to faraway places through the power of storytelling.
The same applies to “old style” one-on-one mediarelations based on personal contacts. How news of a crisis travels is a critical reason why plans should be updated. While it can work in some instances, the “go write a news release” approach can lead to a crisis “battle rhythm” that can bring them squarely back to the 1980s.
COVID-19 has certainly changed the way business-to-business (B2B) public relations and mediarelations is now conducted. Or maybe it’s offering access to corporate experts and executives who are typically inaccessible during “normal” times because of hectic meeting and travel schedules.
Onclusive has a number of customer success stories that highlight these types of accomplishments: Livongo: Messaging & MediaRelations for an Award-Winning IPO. Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign. How 23andMe Uses PR Attribution to Drive Business Outcomes.
Maybe it’s not like the traveling “tours” of decades ago, but the face-to-face factor is very powerful. Manual media research. Many databases promise up-to-date background on media targets and trends. But for all the hype, there truly is no substitute for manual research and human analysis.
That’s how PR and marketing executives describe trying to conduct mediarelations at what is arguably the world’s largest and most important trade show – CES ®. One final note : Since COVID, travel has become even more problematic. Overwhelming. Hypercompetitive. Exhausting. Career-making or breaking.
What is your secret to Public Relations and mediarelations success? This is very important in mainstream PR and even more so for successful Hispanic mediarelations. If I could go back in time, I would travel to … northern Spain, Leon to experience the life of my grandparents and great grandparents.
Let's say you want to email the Guardian reporter who talks about travel, writes for the online version of the magazine and is located in London. Step 3: Narrow down your search In the previous step, we got a Guardian journalists list with over 1,000 names.
At Thought Bubble Communications , one of our many strengths is mediarelations. One of the reasons we are so successful is because we relate to people as people. We get to know our media and influencers as the people they are, outside of their jobs. What is your secret to mediarelations success?
His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. Further, his work at MCS has led to many successful national and local broadcast mediarelations campaigns.
What is the biggest mediarelations mistake brands make? What are some of the ways brands can improve their relationships with the media? How has social media transformed mediarelations? My hobbies outside of work include…theater, reading, traveling, cooking, movies and my dog, Louie.
I travel a lot for my job and have a lot of travel stories that teach me life lessons. Let me share an experience that a few of you can relate to and what it taught me. A kind, unknown fellow traveler had turned it over to the airline. Get more media pitching knowledge from Michael Smart here. But it wasn’t there!
To show credible proof of success, you can draw on specific examples of communications teams who have increased revenue, saved time, and reached business objectives by using data.
She focused on female business leaders who want to mentor young women but are stretched too thin by the demands of their jobs and families to be able to regularly travel to do so. Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. The best thing about this niche?
Here are a few more pearls of wisdom from the Landis team about how traveling makes us better at our jobs. I had to be flexible and find workarounds – travel by car to appointments early and find places to work nearby, walk to meetings (bring a change of shoes!) .” And I love channeling my inner travel agent.
After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR. What are some of the biggest PR challenges travel and lifestyle brands face?
The announcement earned coverage in TIME, ABC, NBC, Fast Company , Travel+Leisure , and lots more. For this to work, Michaela needed two things: A knowledge of contemporary culture and the media agenda. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.
In today’s competitive marketplace, capturing media coverage is more crucial than ever for driving business success. We understand the unique challenges faced by major real estate developers, architecture and design firms, higher education institutions, hospitality, travel, consumer lifestyle organizations and more.
Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?
Sometimes we travel long distances to visit with family with whom we rarely spend time — which can make for awkward communication. A classic codicil of mediarelations is to carefully research your media targets instead of firing out a wide, spray and pray pitch. Pitch your story to grandpa.
What is your secret to mediarelations success? Be adaptable, build relationships and have a keen understanding of the media landscape. If I won the lottery, I would… travel the world and come up with a comprehensive financial plan so I don’t lose it all at once (working with financial advisers has taught me something!).
You know when books on tape became popular to commuters and travelers … still are for many. A podcast is all in the listening, you don’t have to worry about watching a screen or scrolling through a social media feed. Well, podcasts allow a similar advantage to that. For our PR firm , we realize more and more podcasts matter.
Ali discusses her media journey as Gluten Free Travel Girl, shares her favorite gluten-free spots in Arizona, and gives us some exciting personal updates. Catch up with Ali Dugaw in our updated #MediaMonday feature! Don't miss it!
However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. The post Managing MediaRelations for a Publisher; Off Script No.
Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients. My personal mediarelations motto is “no means maybe.” What do you like least?
He mentioned he needed to talk to someone who had been injured in a car accident while traveling for the Thanksgiving holiday. Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Smart here.
In her spare time, she enjoys photography, cooking new recipes and traveling with friends. The post PR Pros: What to Expect in Q4 appeared first on Critical Mention - Best Media Monitoring and Database Service.
This summer appears to mark the return of travel as we used to know it. Some of the types of travel expected to bounce back to pre-pandemic levels this summer include: Domestic Travel: Popular destinations that often include national parks, major cities, coastal areas, and other popular tourist attractions.
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