Business Wire

AUGUST 7, 2020

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own.

Blogging 396

Blogging Media Relations Media Brand 396

Onclusive

JANUARY 13, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. In This Webinar You’ll Learn: How to develop a narrative that lands high-impact stories and boosts influential coverage.

Media Relations 305

Media Relations Media Financial Corporate 305

Business Wire

JULY 19, 2023

News and the power of media transcend borders, enabling organizations to reach audiences around the globe. Whether you're an entrepreneur, a public relations professional, or an aspiring influencer, understanding the nuances of global media pitching can significantly enhance your chances of securing valuable coverage.

Media Relations 263

Media Relations Internal International Media 263

Business Wire

APRIL 1, 2020

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media.

Media Relations 345

Media Relations Blogging Media Crisis 345

Agility PR Solutions

APRIL 21, 2024

Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals.

Media Relations 199

Media Relations Brand Branding Media 199

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. What allows you to do that?

Pitching 370

Pitching Media Storytelling Measurement 370

PRSay

JULY 3, 2024

The trend has coincided with the rise of social media, which lets news sources bypass journalists and publish their messages. Meanwhile, some communicators argue that earned media still holds greater credibility and can reach larger audiences, presenting a compelling counterpoint. Working together is really important.”

Media Relations 192

Media Relations Media Journalism Report 192

Agility PR Solutions

JUNE 30, 2024

With the competition for budgets, it’s no wonder that […] The post Is media relations the new marketing? A new measurement method on the rise appeared first on Agility PR Solutions.

Media Relations 193

Media Relations Measurement Survey Marketing 193

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Head of External Relations. Webinar Speakers. Anne Keogh. Samantha Deeks. VP of Customer Experience. Date: February 17.

Pitching 370

Pitching Media Data Technology 370

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. The interface is intuitive and delivers a fantastic user experience.

Media 369

Media Software Pitching YouTube 369

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Agility PR Solutions

SEPTEMBER 18, 2023

So, what does this mean for the public relations industry? What use cases can […] The post The pros and cons of using AI tools for PR and media relations appeared first on Agility PR Solutions. They’re using artificial intelligence to score leads.

Media Relations 193

Media Relations Tools Media Writing 193

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . Here are five areas to consider when pitching international media. .

Internal 323

Internal International How To Media 323

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.

How To 397

How To Media Software Analytics 397

Business Wire

MAY 5, 2021

We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations. Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe?

Blogging 520

Blogging Media Relations Tools Report 520

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. That requires thoughtful attention and a strong sense of how media work. But for familiar media contacts, knowing their interests and thoughts on major topics can expedite media opportunities. Interact on social media.

Media 333

Media Pitching Report B2B 333

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

Stern + Associates

JULY 3, 2024

That’s a good thing to do if you’re in media relations in 2024 as well. In the spirit of the holiday, here are three media relations tactics that you should leave behind. “Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest.

Media Relations 115

Media Relations Media Product Launch Leadership 115

Agility PR Solutions

SEPTEMBER 10, 2024

Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Here are some key strategies to consider: 1) Leverage Social Media Platforms Social media remains a powerful tool for media relations.

Media Relations 113

Media Relations Strategy Media Instagram 113

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. New platforms can work for B2B PR

B2B 405

B2B Social Media Media Twitter 405

Business Wire

APRIL 21, 2021

In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention.

Survey 441

Survey Infographics Media Pitching 441

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? And not every business is a household name. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. The right media strategy hinges on understanding your industry or niche within it. If you answered yes to any of these, consider broadening future media outreach. But not every story is national news.

B2B 366

B2B Media Pitching Leadership 366

Business Wire

JANUARY 19, 2023

Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.

Blogging 429

Blogging Internal International Trends 429

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

Onclusive

JULY 27, 2020

Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

Enterprise 307

Enterprise Media Analytics Analysis 307

Business Wire

JANUARY 10, 2024

Our top-viewed Business Wire Blog posts last year covered AI, annual trends and predictions, expert tips for crafting attention-grabbing headlines, leveraging joint press releases, using social media to effectively share news, and strengthening international media relations. Review each of the blog posts below.

Blogging 352

Blogging Internal International Trends 352

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post. Study the briefing doc.

Interviews 322

Interviews Media Media Training Meeting 322

Business Wire

OCTOBER 6, 2023

Latino media outlets have become a mainstay in the United States, providing news, entertainment, and cultural programming tailored specifically for Spanish-speaking audiences. Learn key findings about Latino media, the audiences they reach, and how to build relationships with both.

Blogging 353

Blogging Media How To Education 353

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

Or we may go with an embargo, which means offering the news to a wider pool of media targets at the same time. . For any type of media outreach, lead time is critical. Being ghosted by members of the media is an unfortunate part of being in PR, so it’s up to us to share the reality of the situation.

How To 321

How To Media Report Pitching 321

Business Wire

MARCH 2, 2023

In a webinar with Black PR Wire , The State of Black Media 2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today.

Blogging 363

Blogging Media Trends Twitter 363

Business Wire

MARCH 24, 2021

The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times. Smaller newsrooms. Layoffs and furloughs. Soaring news consumption. A global pandemic.

Survey 306

Survey Media Blogging Industry 306

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Plan Well and Double-Confirm.

Media 294

Media Trade Shows Travel Interviews 294

Business Wire

MARCH 11, 2021

Media relations today is harder than ever, and so is catching reader attention. And, now, we’re seeing media becoming as valuable as the news release text itself. I am sure by now, you’ve noticed that everyone is talking about the value of including visuals with your news release. And for good reason.

Blogging 450

Blogging Report Media Relations Media 450

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

Most PR teams work hard to make sure our client media interviews go off without a hitch. For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience. Confirm specifics ahead of time. Role-play ahead of time.

Interviews 310

Interviews Media Banking Media Training 310

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

One of the biggest misconceptions about the industry is that all cybersecurity media contacts are interested in the same stories. Note specific reporters or media organizations that can be helpful for the future. In fact, one of the biggest mistakes PR people make is foregoing media meetings that don’t guarantee immediate placements.

Privacy 294

Privacy Media Telecommunications Conference 294