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Media Monitoring: How to Plan, Execute and Engage

Cision

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Planning for Media Coverage. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Present: Where is your brand now ?

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What Happens After You Launch a Press Release?

Remote PR Jobs

Distribution and Syndication After you release your press statement, it’s distributed to a network of media outlets, journalists, bloggers, and news agencies. Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release.

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Top 10 Marketing & Communications Posts of 2017

Cision

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Radio Stations. If you have an event or celebrity to promote in a major media market radio may be the way to go. Top 10 U.S.

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Public Relations Review

PR for Anyone

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. If you don’t have any prior media, no worries.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

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PR Tips For Navigating Interview Roadblocks

ImPRessions - Crenshaw Communications

For PR specialists , few things are more exciting than landing that media interview. If after a few minutes you are still getting radio silence, end the call and work on rescheduling. Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. Media prep didn’t stick.

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Increasing Your Media Coverage Through Storytelling

PRSay

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”