Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. It’s important that communicators meet the needs of both their clients, who are looking for coverage, and those in the media who want to receive the right kind of content.

Pitching 225

Pitching Print Conference Local 225

Prowly

DECEMBER 11, 2024

What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done.

Pitching 104

Pitching How To Media Tools 104

Cision

JANUARY 17, 2018

Part of making that product, of course, comes not only through brainstorming in editorial meetings but working constructively with PR professionals who bring them interesting story ideas with their audiences in mind. Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day.

Pitching 215

Pitching Journalism Construction Writing 215

Sword and the Script

APRIL 1, 2025

The word reasoning is buzzy across generative AI circles pitched as the anecdote to hallucinations. Instead of searching and sorting through a database, you just tell Dazzles chatbot (Dazz) what your pitch is about, and it goes a search for relevant reporters and influencers based on what they have written.

Software 158

Software Pitching SEO Tools 158

PRSay

APRIL 16, 2020

However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown.

Travel 208

Travel Pitching Airlines Media 208

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Are you pitching local news or national?

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. PR pros don’t pitch exclusives for the biggest stories – those will typically drive enough coverage without making the first-crack commitment to one journalist. The $ pitches are no-brainers. Whom do you pitch the story to?

Pitching 189

Pitching How To Media Interviews 189

PRSay

NOVEMBER 11, 2024

What do journalists hate most about pitches and releases? Cover what came out of the meeting — decisions, policies, procedures — not what went into it. “12 Information that’s not relevant to their audience, according to Greentarget. So what’s relevant to journalists’ audience? When the St. Will they have a chance to win a drone?

Report 152

Report Writing Engineering Study 152

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. The challenge for PR people is to break into their inboxes, and we can only do that by meeting their needs as well as our own. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. The challenge for PR people is to break into their inboxes, and we can only do that by meeting their needs as well as our own. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. Often between gathering commentary and trying to meet a deadline, the reporter will be nearly as stressed as the PR person. Understand and manage deadlines.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

Or, at least her team presented the idea to Coinbase in a pitch meeting back in August, which she helpfully notes in a tweet, complete with dates and deck page numbers. Every agency person has pitched to a prospective client, only to see their idea executed months later – by another firm. Creative minds can think alike.

Agency 361

Agency Pitching Creativity Groups 361

Business Wire

DECEMBER 17, 2019

At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES.

Trade Shows 196

Trade Shows Pitching How To Meeting 196

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Whether it’s through emails or Slack messages or even listening in on client meetings, there are plenty of terms thrown around. Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Because when you think about it, pitching is a bit like fishing. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Prepare pitch letters and assist with media outreach on behalf of clients as instructed. Attend client meetings, conference calls, team brainstorms and meetings as directed by your supervisor. -Monitor and track media; report trends, create reports as needed. Help with social media content creation and report.

Internal 323

Internal International Communications B2B 323

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! This week, I want to challenge you to come up with one pitch per month for the rest of the year.

Pitching 130

Pitching Media YouTube Video 130

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Once I know the shape of the work day, I note my top three priority tasks and make a tentative timeline to complete them, noting that the day has several half-hour client meetings. I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:30 am Client meeting.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Once I know the shape of the work day, I note my top three priority tasks and make a tentative timeline to complete them, noting that the day has several half-hour client meetings. I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:30 am Client meeting.

Product Launch 321

Product Launch Meeting Report Technology 321

ImPRessions - Crenshaw Communications

JULY 6, 2022

Although in-person meetings were all but shut down as a result of COVID-19, they had already been slipping out of vogue by 2000. Yet for all the benefits of Zoom, an in-person meeting is still the best way to build rapport. The in-person media tour. PR is all about building and maintaining relationships. Getting on the phone.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

APRIL 9, 2020

We have substituted in-person meetings for daily Zoom calls and happy hours are now virtual. Our approach to pitches and PR plans has adjusted to the current media cycle, which is filled with coronavirus stories. Now is not the time to be pitching anything self-promotional. Pitching irrelevant or self-serving news will backfire.

Policies 296

Policies Crisis Pitching Travel 296

Deirdre Breakenridge

SEPTEMBER 26, 2014

What is the one thing that really gets your attention when a young professional meets with you or interviews with you? Similar to a media or business pitch, eventually you will hit a relationship home run. There were three burning questions, which one week later still stand out in my mind. My best advice is don’t stop.

Interviews 375

Interviews Energy Meeting Conference 375

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. Scheduling meetings can be a nightmare when juggling multiple schedules.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Remote PR Jobs

DECEMBER 31, 2024

Whether youre pitching stories to the media, managing a remote team, or strategizing PR campaigns for startups, these must-have tools for PR professionals will make your life so much easier. Its screen-sharing capabilities make it one of the best tools for visual communication in remote work.

Tools 100

Tools Communications Software Google 100

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

If you have a meeting at 3 pm and are extremely busy in your working schedule, then instead of keeping it in your mind, you can set your meeting schedule on Slackbot and get it before the meeting starts. Reminders with Slackbot – Slack has built-in time-based reminders that can cue you to events on your calendar.

Mobile 310

Mobile Meeting Customer Service Survey 310

Flack's Revenge

APRIL 16, 2020

You do want to look and sound your best at virtual meetings, meaning professional, ready for work and to make a good impression. But it is better, if possible to look and sound as if Zoom meetings (or Google Hangouts, or FaceTime) are second nature. Sometimes, you can’t help things like loud pets or kids in the background.

Infographics 315

Infographics Enterprise Pitching Meeting 315

ImPRessions - Crenshaw Communications

MAY 25, 2021

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. At a big agency, these meetings usually consist of the same couple of high-ranking folks dominating the conversation. It makes work more fun and less stressful.

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

JUNE 23, 2020

This is clearly a big advantage, but because this piece isn’t being filed by a journalist, the brand executive must work hard to make it a high-quality and interesting piece that meets editorial standards. Pitching for contributed content like bylined articles can be tricky. Here are some tips and tricks for landing bylined placements.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Prowly

DECEMBER 17, 2024

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Media database with 700k+ contacts Pitching tool with AI email writing Podcast outreach tool Broken link building tool Who is it best for? We get it, finding the perfect PR tool can be overwhelming.

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. It’s best to prioritize research into the most appropriate reporters and outlets for a specific cybersecurity pitch. Use cybersecurity conferences and panels.

Privacy 294

Privacy Media Telecommunications Conference 294

Bianchi Biz Blog

JULY 15, 2024

What advice do you have for PR people that want to pitch you? Please tell me why what you’re pitching would be beneficial to our readers. Please don’t pitch something and then go M.I.A. Any pet peeves with PR people? You can follow David on Twitter and LinkedIn.

Meeting 97

Meeting Media Interviews Pitching 97

Bianchi Biz Blog

OCTOBER 21, 2024

In case you missed the action, here’s a recap: Automotive fluid pioneer Prestone introduced three new products at the show, its latest low conductivity, corrosion-protectant thermal management solutions created to meet upcoming industry specifications for electrified vehicle coolants.

Automotive 92

Automotive Trade Shows Mobile System 92

Stephen Waddington

AUGUST 12, 2020

We were lucky to pick five pieces of work up without a pitch from existing contacts before we officially launched in July. We are now picking up places on pitch lists too. How is it going? Well, thank goodness. We have picked up additional work from that for the next quarter.

Agency 161

Agency Meeting Retail Energy 161

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Solo PR Pro

APRIL 2, 2025

No one knows that in the stillness of the night, you laid in your bed with tears streaming down your eyes or in between deadlines and meetings, you painfully navigated a healthcare system for a loved one that seemed determined to thwart you at every turn. Pitching a big media campaign? Communicate with respect.

Healthcare 82

Healthcare Meeting System Pitching 82

Sword and the Script

MAY 2, 2023

Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. Short pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more. We might be all AI-ed out.

Pitching 149

Pitching Study Technology Report 149

ImPRessions - Crenshaw Communications

OCTOBER 9, 2019

Now you can take your pitch and make each follow-up sound new, as if you’re discovering the idea yourself for the very first time. Or, take those skills and put them to use in agency marketing, or in helping to close the sale at the next big account meeting. You’re on the phone pitching a TV segment to a news producer.

Training 241

Training Pitching Meeting Survey 241

Bianchi Biz Blog

MAY 6, 2024

Finish this sentence: If I am not reporting, I am … In meetings! What advice do you have for PR people that want to pitch you? And please be patient with pitching; I cannot reply to most pitches. Automated pitch emails for stories that don’t concern my brand. Any pet peeves with PR people?

Meeting 88

Meeting Media Pitching Newspapers 88