Deirdre Breakenridge

NOVEMBER 11, 2014

Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication. Others consider blasting news releases good media relations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Remote PR Jobs

MARCH 26, 2025

The importance of building relationships in public relations cannot be overstatedengaging with your target audiences in real-time through social media platforms ensures ongoing visibility and credibility. A quick, personalized follow-up email or LinkedIn message after meeting someone can make all the difference.

Communications 149

Communications LinkedIn Crisis Communications Reputation 149

ImPRessions - Crenshaw Communications

MARCH 16, 2021

-Prepare pitch letters and assist with media outreach on behalf of clients as instructed. Help with social media content creation and report. Attend client meetings, conference calls, team brainstorms and meetings as directed by your supervisor.

International 323

International Internal Communications B2B 323

Cision

MAY 11, 2017

Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. A lot of times, there’s not much that’s social about what’s going on in social media. Five Easy Ways to Put the Social Back in Social Media.

Publicity 305

Publicity How To Social Media Video 305

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

It keeps us up-to-date on meetings, client communications and industry changes. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has finally gone live, or simply to shape the day’s media outreach. The Social Media Examiner.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. These super users often access social platforms for more than eight hours per day. Observers — this is the biggest population of a social archetype at 39 percent of all journalists.

Journalism 258

Journalism Social Media Study Comparison 258

Deirdre Breakenridge

FEBRUARY 6, 2018

Taking in a new culture, possibly a new language, and meeting people from all over the world is all very exciting. You never know who you could meet and talking to new people may lead you to meeting the right person. Once you start meeting new connections don’t be afraid to ask questions.

Study 285

Study How To Instagram LinkedIn 285

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Social media managers like Hootsuite and Sprout Social allow you to schedule posts ahead of time. Set a schedule for publishing your LinkedIn posts.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. The in-person media tour. Yet for all the benefits of Zoom, an in-person meeting is still the best way to build rapport.

SEO 333

SEO Analysis Meeting Travel 333

Deirdre Breakenridge

OCTOBER 23, 2018

Social media has revolutionized the way scientists are able to communicate in the public realm. The use of social media by scientists is growing and researchers are able to showcase their research to new audiences across the globe. Twitter is one of the most promising social media platforms for science communication.

Twitter 347

Twitter Social Media Conference Community 347

Sword and the Script

SEPTEMBER 10, 2024

Meet my company’s minimum quality / functional needs.” Sword and the Script Media can help with B2B marketing, PR and social media. Personal values and ethics quickly give way to partisan politics – and my own scientifically valid survey research shows it’s a fool’s errand. Need an extra pair of hands?

B2B 179

B2B Software Ethics Leadership 179

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Think Tinder meets pitching. Mention makes media monitoring so much easier. Never worry about being double booked again!

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Deirdre Breakenridge

APRIL 5, 2019

Or, maybe they are the political leaders in your newsfeeds on social media. With Millennials and Generation Z experiencing more depression and anxiety at alarming rates, are leaders today meeting the communication expectations of these groups, or any group they want to reach?

Infographics 266

Infographics Communications Leadership Social Media 266

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Often between gathering commentary and trying to meet a deadline, the reporter will be nearly as stressed as the PR person. If your expert spokesperson can’t meet a deadline, or even if it looks like they might be late, it’s a good idea to let the reporter know. Interact on social media. Understand and manage deadlines.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

MARCH 27, 2020

Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. While social media has already made our lives seemingly accessible, Zoom conferences and interviews now feel reminiscent of the more relaxed workplace, symbolized by what was once known as Casual Friday.

Conference 310

Conference Meeting Interviews Crisis 310

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception.

Measurement 334

Measurement How To Retail Analysis 334

Onclusive

FEBRUARY 7, 2020

You might be wondering what practical takeaways you can apply to your own business to make sure you meet or exceed the benchmarks presented. Social media is also an important factor when distributing releases. The study suggests that several factors can drive better social media amplification, starting with broader distribution.

Data 273

Data Study Social Media Analysis 273

Deirdre Breakenridge

MAY 8, 2018

Our PRSSA chapter hosts bi-weekly chapter meetings for members to hear from guest speakers regarding current public relations trends. The most recent one was focused on public relations disasters and social media. These hour-long chapter meetings every two weeks have deepened my interest in public relations.

Education 232

Education Conference Meeting Social Media 232

Agility PR Solutions

FEBRUARY 1, 2024

Social media has remained a powerful fundraising tool for years now, with many of the features that make it an excellent marketing tool making it great for fundraising, too. It is a cost-effective option that gives nonprofits unprecedented reach while allowing them to meet potential donors where they spend a sizable amount of time.

Nonprofit 101

Nonprofit Social Media Media Tools 101

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. While they’re online, they’re also going to be checking their social feeds. Figure out a social media content strategy. Small businesses can reach out via online meetings and social media.

Crisis 225

Crisis How To Small Business Social Media 225

5W PR

MARCH 31, 2025

These regulations cover everything from product claims and marketing materials to social media posts and press releases. Social media posts, website content, and email marketing must all align with regulatory standards. The FDA’s requirements extend to digital communications as well.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Prowly

DECEMBER 10, 2024

Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media.

Twitter 104

Twitter Software Tools Social Media 104

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

Branding 256

Branding Brand Social Media Employee 256

Deirdre Breakenridge

MARCH 18, 2019

Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers. Micro influencers have higher engagement among their followers.

Advertising 321

Advertising Advertising Social Media Instagram 321

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

JANUARY 26, 2022

This means that you’ll want to identify which journalists, influencers and publications are having the biggest influence on your business – driving the most website traffic, social media engagement, brand interactions, and revenue. One way to do that is to use smart technology to help you out.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. Be Open With The PR Team.

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. Yet the best intentions to map PR to a marketing calendar can be sidetracked when things are siloed and everyone is rushing to hit metrics and meet deadlines.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

On the first day of Christmas, my PR team gave to me… a last-minute media interview . On the third day of Christmas, my PR team gave to me … three Zoom meetings. On the eighth day of Christmas, my PR team gave to me … eight scheduled social media posts.

Creativity 296

Creativity Interviews Pitching Meeting 296

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021. Event technology providers like Bizzabo built robust solutions that allow online attendees to simulate in-person human engagement with networking tools for chats, socializing, meet-ups, and direct messages.

Conference 310

Conference Trade Shows Technology Video 310

5W PR

JANUARY 20, 2025

Real-Time Media Monitoring and Crisis Management AI-powered media monitoring systems serve as early warning systems for potential PR issues. These platforms continuously scan news outlets, social media platforms, and online forums, alerting PR teams to emerging situations that could affect their organization’s reputation.

Analytics 146

Analytics Strategy System Ethics 146

Solo PR Pro

APRIL 2, 2025

No one knows that in the stillness of the night, you laid in your bed with tears streaming down your eyes or in between deadlines and meetings, you painfully navigated a healthcare system for a loved one that seemed determined to thwart you at every turn. As I moved between overlapping crises, I still had to work and I am not alone.

Healthcare 82

Healthcare Meeting System Pitching 82

Onclusive

OCTOBER 22, 2020

Over the last decade, Onclusive has built and maintained the largest earned media database in the business. We use AI to analyze and score media content based on a range of dimensions including brand relevance, publication authority, tone & sentiment, social media engagement, and more.

Reputation 307

Reputation Analytics Corporate Government 307

5W PR

MARCH 29, 2025

Their PR teams amplified these experiences through strategic social media coverage, resulting in a 23% increase in restaurant bookings within three months of launch. These events create natural content opportunities across traditional and social media while reinforcing the property’s position in luxury gaming.

Hotels 78

Hotels How To Instagram Measurement 78

ImPRessions - Crenshaw Communications

OCTOBER 10, 2022

Whether it’s a walk around the block, a social media break, or a few peaceful minutes petting my dog, I can recharge my dopamine level to adjust my mood and resume producing high-quality results for my clients. They range from tasks I need to complete, to things I plan to discuss in a meeting, to conversations to have with colleagues.

Agency 77

Agency Communications Reputation Corporate 77

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Most PR teams will amplify segments on social media for further exposure. The reporters at the newsdesk make sure any relevant/interesting news that comes in is presented in the station’s morning meeting and possibly selected for segments. It’s important to pitch your story early before the stations have their daily meetings.

Local 323

Local Pitching Print Interviews 323

Onclusive

JUNE 9, 2021

Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Discover the most relevant conversations and topics, what’s hot on social media, who is talking about it and where these discussions are happening.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370