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Customer personalization By using customer data and insights, retailers can tailor products and services to meet the specific needs and preferences of individual buyers. These technologies allow customers to experience products and services in a more realistic way, putting them in a prime position to make more informed purchasing decisions.
And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. In fact, respected veteran auto journalist and analyst John McElroy calls CES the world’s best auto technology show.
As 2025 approaches, the public relations (PR) industry stands at a crossroads of technological innovation, shifting audience expectations, and evolving media landscapes. To thrive, PR professionals need to anticipate emerging trends and adapt their strategies to meet new challenges.
Watch: Agentic AI: A Primer on the Next Big Thing in Tech Paul Daugherty is a visionary technology leader who recently retired from his role as CEO of Accentures Technology Group. The post Agentic AI: Are You Ready to Meet Your New Coworker? appeared first on Stern Strategy Group.
If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. That’s why it’s important to look at the product direction, or product roadmap, of your technology provider.
CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.
These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Training and support are essential for helping team members adapt to new technologies.
As brands increasingly adopt RMNs to meet consumers where they’re ready to buy, the opportunity for innovative storytelling is vast. This shift reflects the industry’s broader commitment to reducing its environmental footprint and meeting evolving consumer expectations.
Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. We look forward to hearing from you! PR/Marketing Intern.
We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021. Event technology providers like Bizzabo built robust solutions that allow online attendees to simulate in-person human engagement with networking tools for chats, socializing, meet-ups, and direct messages.
Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Although in-person meetings were all but shut down as a result of COVID-19, they had already been slipping out of vogue by 2000. Yet for all the benefits of Zoom, an in-person meeting is still the best way to build rapport.
They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Very few products or technologies are truly groundbreaking. The problem?
If you can’t fit in a whole session before the upcoming media interview, make sure you have a one sheet-with interview tips/tricks to review prior to meeting with the reporter. . In technology PR, it can be challenging to explain technical issues or products to a general audience. Study the briefing doc. What’s a briefing doc?
Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. Once I know the shape of the work day, I note my top three priority tasks and make a tentative timeline to complete them, noting that the day has several half-hour client meetings. 10:30 am Client meeting.
You’ll meet great professionals in the industry who are always happy to offer advice and guidance. Professional associations host events all the time and it’s a great way to meet people in the industry. Volunteer to work the check-in table and you’ll meet everyone that’s attending the event. No one likes a grump.
Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. Once I know the shape of the work day, I note my top three priority tasks and make a tentative timeline to complete them, noting that the day has several half-hour client meetings. 10:30 am Client meeting.
The Battery Show , co-located with the Electric & Hybrid Vehicle Technology Expo, had its first hurrah at a brand-new venue. Show organizers say more than 19,000 people were expected to attend this year.
Without further ado, here are the most visited blog posts on our site in 2024: The Top 9 Reasons to Participate in CES 2024: Accelerating Succes for Automotive Suppliers and Mobility Technology What Do Journalists Want? Let us know in the comments along with any topics youd like us to cover in the new year!
Exponential technology, modern communication and failing well – those were the themes we touched on in the second season of Minds Worth Meeting. In this episode: We revisit our conversation with technology analyst, investor and author of “The Exponential Age”, Azeem Azhar.
They’re just a few of the memorable lessons we learned this past season on our Minds Worth Meeting podcast. In this episode: Renowned MIT researcher Andrew McAfee tells us about his new book, “The Geek Way” and why he’s an optimist about the technology of tomorrow.
They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. AI technology is everywhere Many expect AI technology to dominate conversations at Cannes Lions this year (Yahoo!
In this episode of Minds Worth Meeting, Justin Louis speaks with renowned MIT researcher Andrew McAfee , author of “ The Geek Way: The Radical Mindset that Drives Extraordinary Results.” Companies that are run by geeks are some of the most innovative, agile and scalable organizations today.
Soon, the event dominoes toppled in a quick series of cancellations and postponements, with most moving their meetings to the fall. After a year of Zoom meetings, virtual happy hours, and family Facetime calls, most would agree that there is no substitute for in-real-life (IRL) experiences. As the pandemic hit the U.S.,
Here are my five simple time tips to get focused and to help find time in the New Year: Don’t Meet, Unless It’s Important. Of course, if you need to have a meeting, then make sure you have a good agenda prepared ahead of time and distributed in advance. What you can do in an email, you should do in an email. Podcasts PR 2.0
With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. In the age of remote working, we all meet virtually. UberConference is a clever service because it offers a consistent dial-in number with no extra meeting codes that can constantly be reused.
If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Meet my company’s minimum quality / functional needs.” If you treat your employees poorly, then prospective customers don’t want to do business with you. Active thought leaders in their category / sector.”
We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. What is the one thing that really gets your attention when a young professional meets with you or interviews with you? Together, we were blurring the lines and carving out the Modern Day Communicator.
Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. While I’ve missed in-person PRSA events, technology has removed geographic barriers to engagement. I get energy from that. That’s a huge advantage for me.
In this episode of Minds Worth Meeting, Justin Louis speaks with tech investor and journalist Azeem Azhar , author of the award-winning book “ The Exponential Age ” and its ongoing companion newsletter “ Exponential View.” He discusses how today’s exponential advancements in technology go to the core of our identity.
Our 2020-2022 strategic plan theme is “The Courage to Change” and it includes critical initiatives around advancing Diversity and Inclusion, amplifying advocacy, exploiting technology and innovation, and meeting member needs.
Suddenly you’re writing a press release from a foreign country, having a real French press instead of a k-cup at your house, and taking meetings with new cityscapes in the background. Invest in the best technology, leading with Wi-Fi . Find a quiet and reliable space for meetings . Let me tell you, I’ve learned from experience.
This time on Minds Worth Meeting, Justin Louis speaks with the director of Columbia University’s Creative Machines Lab, Hod Lipson. Subscribe to Minds Worth Meeting wherever you get your favorite podcasts to be the first to know when new episodes come out. The post Podcast: Minds Worth Meeting Episode 2.3:
In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out.
Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. I don’t mean to cut this short, but we have a Zoom check-in meeting in five minutes, and I need to put on some lipstick and move my office from the bed to the couch. It’s called Zoom. TMI, I know.
Defense technology companies face unique challenges when pursuing government contracts. The intersection of advanced technology, strict regulatory requirements, and complex procurement processes creates an environment where strategic public relations becomes a critical success factor.
The Rise of Multimedia Press Releases Text-only press releases no longer meet modern communication needs. This evolution reflects broader shifts in how people consume information and how search engines index content. Research from PR Newswire shows that multimedia press releases generate up to 9.7
We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. We are on another cusp of change, with the impact of technology ramping-up. How is it going? Far better than we could have expected. Our first out-of-home campaign goes live this month.
Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. Middle Eastern countries place significant emphasis on personal relationships and face-to-face meetings.
For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Pencil in some time on your calendar the same way you would for a meeting and stick with it. Your summary should reveal your specific expertise.
The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing. It’s not even cheap.
We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Start by familiarizing yourself with today’s PR technologies so you’re in the know, even if you don’t consider yourself an expert user yet. Don’t make them come to you.).
Whether it’s a client meeting, interview, or family dinner, our readers are ready to jump into conversation. Technology Public Relations Social media Carly Zakin Daily Skimm Danielle Weisberg PR PR News public relations theSkimm' How did TheSkimm founders come up with the name? Interview PR 2.0
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 You can see more automotive technology there than anywhere else in the world.”
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