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4 Ways Technology Boosts The Retail Experience (And Retail PR)

ImPRessions - Crenshaw Communications

Customer personalization By using customer data and insights, retailers can tailor products and services to meet the specific needs and preferences of individual buyers. These technologies allow customers to experience products and services in a more realistic way, putting them in a prime position to make more informed purchasing decisions.

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How to select a long-term PR technology partner

Onclusive

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. That’s why it’s important to look at the product direction, or product roadmap, of your technology provider.

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Are You The Next Intern for Crenshaw Communications?

ImPRessions - Crenshaw Communications

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. We look forward to hearing from you! PR/Marketing Intern.

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Making The Most Of Virtual Event Experiences

ImPRessions - Crenshaw Communications

We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021. Event technology providers like Bizzabo built robust solutions that allow online attendees to simulate in-person human engagement with networking tools for chats, socializing, meet-ups, and direct messages.

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Cision Closes on Brandwatch: New App, New Insights, New Possibilities

Cision

Cision’s long-time leadership in media intelligence meets Brandwatch’s AI and machine learning technology and deep social listening.

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Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Although in-person meetings were all but shut down as a result of COVID-19, they had already been slipping out of vogue by 2000. Yet for all the benefits of Zoom, an in-person meeting is still the best way to build rapport.

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10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Very few products or technologies are truly groundbreaking. The problem?

Big Data 296