ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

Conference 310

Conference Trade Shows Technology Video 310

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Events can be utilized for more than gathering sales leads and meeting with clients.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It allows them to participate in meaningful networking sessions where they meet peers with whom they can share knowledge and business tips.

Leadership 295

Leadership Industry Conference Trade Shows 295

Cision

JULY 24, 2017

Attendees and exhibitors file into a meeting room and as they exit, suddenly everyone feels re-energized about their industry and ready to take on the world. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out.

Trade Shows 209

Trade Shows How To Conference Examples 209

Konnect Agency

MARCH 15, 2023

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.

Trade Shows 52

Trade Shows Trends Meeting Agency 52

PR in High Definition

FEBRUARY 25, 2015

As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. They are great for meeting prospective customers, current customers, journalists and partners. Before you even start any planning or event management for any show, […].

Trade Shows 48

Trade Shows Meeting Blogging Communications 48

Axia PR

JULY 14, 2017

A trade show is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. It’s always easier to connect with someone if you meet face-to-face. Trade shows allow you to meet journalists personally.

Trade Shows 48

Trade Shows Media Meeting Publicity 48

Konnect Agency

MARCH 20, 2024

Trade shows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. is our favorite pre-show promo. Amidst the visual clutter of trade shows and conventions, it’s crucial to ensure that your booth stands out from the crowd, utilizing design as a key differentiator.

Trade Shows 52

Trade Shows Real Estate Sports Print 52

Bianchi Biz Blog

OCTOBER 9, 2023

In the coming years and decades, fleet operators will be able to choose from a much broader menu of powertrain options to meet the requirements of their operations and comply with emissions regulations. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world.

Transportation 101

Transportation Meeting Newspapers Media 101

Remote PR Jobs

JULY 19, 2024

Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.

Case Study 246

Case Study Conference Local Trade Shows 246

Konnect Agency

FEBRUARY 16, 2021

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Solo PR Pro

JUNE 8, 2021

Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show. The post Spotlight on a Solo PR Pro: Meet Nicole Castro appeared first on Solo PR Pro.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Bianchi Biz Blog

OCTOBER 21, 2024

Now in its 14 th year – and retaining its status as North America’s largest advanced battery event – the show welcomed attendees for the first time at Huntington Place in downtown Detroit, having outgrown its previous location at the Novi Suburban Showplace.

Automotive 92

Automotive Trade Shows Mobile System 92

Bianchi Biz Blog

JUNE 19, 2023

I’m proud of the work our team at Transport Topics has done in trade show coverage. It’s an instance of history not repeating itself, but definitely rhyming. A space to watch, for sure. What story or stories are you most proud of? First, I get the chance to speak with industry insiders.

Transportation 94

Transportation Meeting Media Newspapers 94

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. The work involved in researching, vetting and submitting to annual conferences and meetings is real, and it takes diligence and follow-up. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

The Hoffman Agency

FEBRUARY 17, 2020

If I saw anyone who looked like a journalist, I was to grab them and drag them to my client’s stand to meet the CEO. In the years since FM’93, I can’t remember how many trade shows I’ve been to. Trade shows aren’t cheap to attend, particularly those with a global reputation like MWC or the Consumer Electronics Show in Las Vegas.

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It allows them to participate in meaningful networking sessions where they meet peers with whom they can share knowledge and business tips.

Leadership 170

Leadership Industry Conference Trade Shows 170

Polaris

DECEMBER 9, 2014

even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. Email marketing clearly deserves to be near the top of the list.

B2C 194

B2C Content Marketing Study Trends 194

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Cision

OCTOBER 20, 2015

But it always amazes me how much can happen after meeting someone for a few minutes. If you attend events that journalists attend, you have the chance to show them what’s great about you and your company. Where to Meet Journalists. Journalists attend the same conferences and trade shows as you. Ask questions.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

Flack's Revenge

MARCH 23, 2015

So, why not ditch the Go Big or Go Home bravado, and ask the following questions before betting big on a trade show Hail Mary? A popular trade show is like a busy news day. Even if you don’t announce at a show, there are ways to get some PR mileage from the opportunity. Can your news really stand out?

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

Remote PR Jobs

FEBRUARY 27, 2022

You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book.

Writing 130

Writing How To Interviews Pitching 130

5W PR

SEPTEMBER 27, 2017

You’re Participating in a Trade Show. This year 5W had the honor of representing Indie Beauty Expo , the largest trade show for independent beauty brands. The campaign turned a sponsorship into a meaningful, direct connection to fans, and captured more than 100,000 new customers. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Communications Conversations

SEPTEMBER 8, 2021

Brilliant way to generate content for trade show support, by the way. You: *joins meeting 2 minutes late*. Pair a user-generated visual with a brand quip like this designed to inspire pride among super fans. And, it almost always works. Again, note the like to reply/retweet ratio. Or, what about this one? You’re welcome.”.

Twitter 149

Twitter Company Brand Branding 149

Deirdre Breakenridge

NOVEMBER 3, 2016

Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national trade shows, and building and maintaining the company’s social media networks.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

APRIL 20, 2016

We put a lot of attention on the digital world, but sometimes the best way to forge relationships is to meet journalists in person. That can happen at a trade show, conference or networking event targeting a particular niche. Don’t underestimate the power of IRL (in real life).

Report 120

Report Pitching Trade Shows Newspapers 120

Communications Conversations

DECEMBER 17, 2014

To trade shows. During one of my agency stints, a couple weeks in, I started noticing a trend: The women really amped up their fashion game on client meeting days. Plus, typically, we’re not quite as locked up in meetings as our corporate friends. Work travel sucks. I mean, really sucks. To agency sites. To vendors.

Corporate 148

Corporate Fashion Agency Travel 148

Bianchi Biz Blog

JUNE 17, 2024

We do our best to get your content up in a timely fashion, but other stories that are breaking news or revolve around a trade show will take priority. The post Meet the Media: Tim Culverhouse, Editorial Director of Robotics 24/7 appeared first on Bianchi PR. Any pet peeves with PR people? You can follow Tim on LinkedIn.

Meeting 52

Meeting Sports Trade Shows Journalism 52

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. But timesheets and meetings only go so far. Hourly billing.

Agency 120

Agency Trade Shows Comparison Meeting 120

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

Trade Shows 88

Trade Shows Conference System Social Media 88

Cision

FEBRUARY 19, 2016

If you are at a trade show, don’t be afraid to set up a face-to-face meeting. Creating relationships with journalists is the best way to ensure that you are reaching the right people at the right time. Once you know what they want, how and when, pitching becomes a smooth experience for everyone.

Pitching 120

Pitching How To Trade Shows Case Study 120

Flack's Revenge

JUNE 13, 2022

I play keyboard, and liked to consider myself an audiophile back in the day; I attended BAS (Boston Audio Society) meetings while in college in Boston, where luminaries like the Amar Bose of Bose Speakers and the “K” from KLH speakers also hung out. Now I was in NYC at an audio trade show and basking in all the gear.

Engineering 156

Engineering Trade Shows Local Interviews 156

Business Wire

FEBRUARY 2, 2018

For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more. Let’s set up a time to talk about leveraging Business Wire to meet your visibility and engagement goals. Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Typically, there are a few major pre-packaged media events that do draw solid media attendance in a Meet & Greet-type format, such as CES Unveiled; Pepcom Digital Experience; and Show Stoppers.

Mobile 114

Mobile Technology Automotive Interviews 114

Flack's Revenge

NOVEMBER 12, 2019

I play keyboard, and liked to consider myself an audiophile back in the day; I attended AES meetings while in college in Boston, where luminaries like the Amar Bose of Bose Speakers and the “K” from KLH speakers also hung out. Now I was in NYC at an audio trade show and basking in all the gear.

Engineering 149

Engineering Trade Shows Local Interviews 149