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Tradeshows provide organizations the perfect opportunity to increase brand awareness and launch new products and services. Their formats, from educational sessions to exhibitor booths, allow reporters, industry experts, and potential purchasers of all sizes to meet directly with current and potential partners.
The big question on everybody’s minds these days is what the future holds for virtual events and meetings. The post Top post-COVID shifts of virtual and hybrid conventions, corporate events, tradeshows and meetings appeared first on Agility PR Solutions.
That’s the number of pre-tradeshow pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for TradeShow Launches. The noise is deafening, and usually at a tradeshow, there’s one vendor announcement that sweeps attention because it defies expectations.
The decline of B2B tradeshows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.
While digital marketing is hugely important to the majority of modern businesses, being able to meet with prospective clients at events like tradeshows is still an incredibly effective marketing tactic. The post 7 tips for marketing your company effectively at tradeshows appeared first on Agility PR Solutions.
In person events like tradeshows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show.
At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES.
By the same token, many business executives rely on attending, speaking, or sponsoring in-person tradeshows for their own visibility and thought leadership, and to stay on top of trends. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.
Whether your brand is making a splash at a tradeshow or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
When companies plan communications for the year, they tend to time out major company announcements around tradeshows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Events can be utilized for more than gathering sales leads and meeting with clients.
Because trade and business media typically cover the conferences and tradeshows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It allows them to participate in meaningful networking sessions where they meet peers with whom they can share knowledge and business tips.
Attendees and exhibitors file into a meeting room and as they exit, suddenly everyone feels re-energized about their industry and ready to take on the world. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to tradeshows and conferences year in and year out.
With events and conferences making a full-force comeback, there’s no denying that the tradeshow landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.
As we head into March, many PR professionals will be thinking about the various tradeshows that take place across the UK. They are great for meeting prospective customers, current customers, journalists and partners. Before you even start any planning or event management for any show, […].
A tradeshow is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. It’s always easier to connect with someone if you meet face-to-face. Tradeshows allow you to meet journalists personally.
Tradeshows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. is our favorite pre-show promo. Amidst the visual clutter of tradeshows and conventions, it’s crucial to ensure that your booth stands out from the crowd, utilizing design as a key differentiator.
In the coming years and decades, fleet operators will be able to choose from a much broader menu of powertrain options to meet the requirements of their operations and comply with emissions regulations. I really enjoy attending all sorts of industry tradeshows and conferences all over the country and even in other parts of the world.
Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.
One industry that dramatically shifted as a result of the pandemic is the tradeshow industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual tradeshow is right for your business. What Can Be Gained From Virtual TradeShows.
Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics tradeshow. The post Spotlight on a Solo PR Pro: Meet Nicole Castro appeared first on Solo PR Pro.
Now in its 14 th year – and retaining its status as North America’s largest advanced battery event – the show welcomed attendees for the first time at Huntington Place in downtown Detroit, having outgrown its previous location at the Novi Suburban Showplace.
I’m proud of the work our team at Transport Topics has done in tradeshow coverage. It’s an instance of history not repeating itself, but definitely rhyming. A space to watch, for sure. What story or stories are you most proud of? First, I get the chance to speak with industry insiders.
Exhibiting at your first tradeshow can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a tradeshow. The money you save here can then be directed into other show expenses.
attend conventions, conferences, and tradeshows each year. The work involved in researching, vetting and submitting to annual conferences and meetings is real, and it takes diligence and follow-up. Conferences and tradeshows offer all kinds of other opportunities for qualified and interesting speakers.
If I saw anyone who looked like a journalist, I was to grab them and drag them to my client’s stand to meet the CEO. In the years since FM’93, I can’t remember how many tradeshows I’ve been to. Tradeshows aren’t cheap to attend, particularly those with a global reputation like MWC or the Consumer Electronics Show in Las Vegas.
Because trade and business media typically cover the conferences and tradeshows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It allows them to participate in meaningful networking sessions where they meet peers with whom they can share knowledge and business tips.
even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Its ability to regularly reach a large number of loyal subscribers makes it more efficient than tradeshows or other types of face-to-face encounters. Email marketing clearly deserves to be near the top of the list.
In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech tradeshows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?
But it always amazes me how much can happen after meeting someone for a few minutes. If you attend events that journalists attend, you have the chance to show them what’s great about you and your company. Where to Meet Journalists. Journalists attend the same conferences and tradeshows as you. Ask questions.
So, why not ditch the Go Big or Go Home bravado, and ask the following questions before betting big on a tradeshow Hail Mary? A popular tradeshow is like a busy news day. Even if you don’t announce at a show, there are ways to get some PR mileage from the opportunity. Can your news really stand out?
You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. If several briefings are taking place in a condensed timeframe, such as for a tradeshow, these sheets might be upsized to a formal briefing book.
You’re Participating in a TradeShow. This year 5W had the honor of representing Indie Beauty Expo , the largest tradeshow for independent beauty brands. The campaign turned a sponsorship into a meaningful, direct connection to fans, and captured more than 100,000 new customers. See our recap here.)
Brilliant way to generate content for tradeshow support, by the way. You: *joins meeting 2 minutes late*. Pair a user-generated visual with a brand quip like this designed to inspire pride among super fans. And, it almost always works. Again, note the like to reply/retweet ratio. Or, what about this one? You’re welcome.”.
Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national tradeshows, and building and maintaining the company’s social media networks.
We put a lot of attention on the digital world, but sometimes the best way to forge relationships is to meet journalists in person. That can happen at a tradeshow, conference or networking event targeting a particular niche. Don’t underestimate the power of IRL (in real life).
To tradeshows. During one of my agency stints, a couple weeks in, I started noticing a trend: The women really amped up their fashion game on client meeting days. Plus, typically, we’re not quite as locked up in meetings as our corporate friends. Work travel sucks. I mean, really sucks. To agency sites. To vendors.
We do our best to get your content up in a timely fashion, but other stories that are breaking news or revolve around a tradeshow will take priority. The post Meet the Media: Tim Culverhouse, Editorial Director of Robotics 24/7 appeared first on Bianchi PR. Any pet peeves with PR people? You can follow Tim on LinkedIn.
The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a tradeshow or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. But timesheets and meetings only go so far. Hourly billing.
It seems like just about every week another tradeshow, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.
I play keyboard, and liked to consider myself an audiophile back in the day; I attended BAS (Boston Audio Society) meetings while in college in Boston, where luminaries like the Amar Bose of Bose Speakers and the “K” from KLH speakers also hung out. Now I was in NYC at an audio tradeshow and basking in all the gear.
If you are at a tradeshow, don’t be afraid to set up a face-to-face meeting. Creating relationships with journalists is the best way to ensure that you are reaching the right people at the right time. Once you know what they want, how and when, pitching becomes a smooth experience for everyone.
For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a tradeshow floor and more. Let’s set up a time to talk about leveraging Business Wire to meet your visibility and engagement goals. Implementation Tip!
CES 2023 will be one of the most competitive tradeshows we’ve seen in our 30 years of doing business-to-business public relations. Typically, there are a few major pre-packaged media events that do draw solid media attendance in a Meet & Greet-type format, such as CES Unveiled; Pepcom Digital Experience; and Show Stoppers.
I play keyboard, and liked to consider myself an audiophile back in the day; I attended AES meetings while in college in Boston, where luminaries like the Amar Bose of Bose Speakers and the “K” from KLH speakers also hung out. Now I was in NYC at an audio tradeshow and basking in all the gear.
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