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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.

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PR lessons from BMW’s digital marketing strategy: Embracing the future of mobility

Agility PR Solutions

But in todays digital age, where consumer preferences are rapidly evolving, and competition is fiercer than ever, BMW faces new […] The post PR lessons from BMWs digital marketing strategy: Embracing the future of mobility first appeared on Agility PR Solutions.

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Mobile App Retargeting: Boosting User Engagement and Reducing Churn

5W PR

In today’s competitive mobile app landscape, acquiring new users is just the beginning. Mobile app retargeting emerges as a powerful strategy to re-engage users who have previously interacted with a company’s app, ultimately boosting user engagement and reducing churn.

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Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups

The Resolution Blog

The post Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups appeared first on PR Resolution — by CoverageBook. I’m also the director of a Public Relations reporting tool that over 2700 PR teams across 89 countries use everyday.

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8 effective tips for mobile app marketing success

Agility PR Solutions

The post 8 effective tips for mobile app marketing success appeared first on Agility PR Solutions. It is time to start dialing down on the marketing strategy and taking counsel from your team of experienced app developers to ensure your app is set up for success. […].

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How to utilize behavioral science to enhance mobile marketing

Agility PR Solutions

To say that mobile gadgets have changed the world would be an understatement. We rely heavily on our portable and mobile devices today and would struggle to get through the day without them. The ability […] The post How to utilize behavioral science to enhance mobile marketing appeared first on Agility PR Solutions.

Mobile 176
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4 tips for successful mobile PR campaigns

Agility PR Solutions

Even when they do attempt mobile advertising, their methods don’t transfer well from traditional marketing formats. Here are a few tips for successfully marketing to mobile users. Page speed Mobile users of today have very high standards for websites they’ll willingly browse, […].

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