Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” It was a very humbling experience. Reddit data.

Reddit 183

Reddit Software B2B Technology 183

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Cision

OCTOBER 26, 2015

These give a 360-degree view of each contact, including contacts’ engagement history, premium pitching profiles and links to social media profiles. With intelligence on earned and owned media, including online, social, broadcast and print, it’s easy to understand and share your social performance information.

Print 120

Print Mobile Software Writing 120

Cision

MARCH 16, 2016

Journalists can smell a PR pitch, even if you’re not yet giving it. Journalists and influencers will open your emails when you do pitch, but only if your efforts to become a part of their world have been genuine and ongoing. If you notice an influencer tweets “Researching mobile payments and looking for experts.

How To 120

How To Energy Print Mobile 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Prowly

JANUARY 29, 2025

Then be brutally honest about what you actually need versus what just sounds cool in a sales pitch. Make a list of your must-haves (inspired by your own experience if possible) and your nice-to-haves. 7 Testing tips Think about where your crises usually start. If it's always a social media crisis, maybe you don't need the full-suite tools.

Crisis Management 104

Crisis Management Software Comparison Crisis 104

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Then there’s Lynda.com f rom the creators of LinkedIn, an online library of video courses offering tutorials on everything from software development to Adobe Suite to mobile marketing.

YouTube 136

YouTube Video Training Survey 136

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds. Serious journalism from unexpected sources.

Journalism 120

Journalism Trends Print Local 120

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Journalists already have to juggle and master information management – especially when you consider that many are receiving over 100 pitches a day. Watch word counts.

Pitching 54

Pitching Media Media Relations Writing 54

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. This hands-on approach increases the likelihood of meaningful media coverage rather than just online placement.

Analytics 104

Analytics SEO Engineering Financial 104

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. How are they spending that budget today? Indeed, the survey says marketing spends 15.9% and lower for B2B services at 9%.

Survey 105

Survey B2B Marketing Trade Shows 105

Stephen Waddington

SEPTEMBER 29, 2021

The Taylor Bennett Foundation , Blueprint and mine and Sarah Waddington’s community interest company Socially Mobile aim to make specific interventions but this issue needs to be addressed downstream. The New York Times printed the article in full. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

Waxing UnLyrical

DECEMBER 11, 2013

For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. Here are a couple of interesting statistics from the Internet and Mobile Association of India (IAMAI): The size of the digital advertising market in the current fiscal year is estimated at Rs.2,260

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules. What advice do you have for PR people that want to pitch you? Just understand the volume of material we get.

Meeting 78

Meeting Automotive Media Newspapers 78

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility.

Industry 90

Industry Marketing Enterprise Mobile 90

Buzzstream

SEPTEMBER 27, 2024

They print business cards. If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Tip: Before pitching journalists expert commentary, ensure that you or your client is relevant and a true expert.

Digital PR 118

Digital PR Pitching Radio Google 118

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. It’s a good idea to paste your text in the email, rather than an attachment, so if a reporter is on a mobile devices can scroll and read it quickly, she says. How to stand out? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

Shift Communications

MAY 6, 2015

It makes sense; audiences are arriving at content through social platforms on mobile devices and video naturally lends itself better to this medium than text. PR teams spend a lot of time and resources assembling and pitching written bylines and contributed pieces. P ublishers are eager to adapt and use new video tools.

Video 60

Video Print Pitching Mobile 60

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better. The post What Do Journalists Want?

Automotive 86

Automotive Journalism Interviews Engineering 86

Barokas

AUGUST 8, 2017

Best days to pitch. Last summer, mobile shopping app Ibotta reached its $100 million milestone, meaning users had received $100 million in cash-back rewards since the app launched in 2012. And that was in just the first few weeks!

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. What advice do you have for PR people that want to pitch you? I get lots of pitches for stories on the automotive industry, which occasionally cross over, but it’s rare. Please keep the pitches understandable to the untrained eye. Jargon, jargon, jargon.

Meeting 86

Meeting Media Chemicals Radio 86

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. It’s mobile-friendly too. They’ll know their costs for media monitoring upfront and can put that in their pitch. Croll left open the idea that could change in the future. Truescope product overview.

Tools 165

Tools Media Software Analysis 165

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant! Work Truck magazine.

Meeting 92

Meeting Media Journalism Education 92

Solo PR Pro

OCTOBER 4, 2022

As a solo PR professional, you are an expert juggler — you keep all of your clients, projects, pitches, emails and processes flying through the air at top speed. All three apps include robust reporting options, plus mobile apps so you can track those client lunches and press events. Tools to find and pitch media contacts.

Tools 71

Tools Infographics Pitching Google 71

Shift Communications

MARCH 4, 2016

We’re hungry to stay updated on the latest trends and breaking stories, never knowing where that next campaign idea or pitch angle will come from. Sure, we stay in-the-know on PR, marketing and mobile/social industry news, as well as our clients’ industries, but there’s also a need to know what’s happening outside of these worlds.

Media 60

Media Google Sports Print 60

Barokas

AUGUST 8, 2017

Best days to pitch. Last summer, mobile shopping app Ibotta reached its $100 million milestone, meaning users had received $100 million in cash-back rewards since the app launched in 2012. And that was in just the first few weeks!

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Mobile-friendly Platforms. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. It’s like carrying a store in a pocket.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. The same is true in print. Yet I knew it was a good story – a story with legs.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. Any pet peeves with PR people?

Meeting 59

Meeting Automotive Transportation Media 59

Landis PR

FEBRUARY 21, 2022

Last week it was announced that the print editions of Entertainment Weekly, InStyle, EatingWell, Health, Parents and People en Español would be eliminated in favor of online-only brands. Press has gone digital, and that’s not necessarily a bad thing in a world of mobile technology. . Personalize pitches to each reporter/editor. .

Media Relations 52

Media Relations Publicity Sports Media 52

Bianchi Biz Blog

AUGUST 22, 2024

Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. Personal meetings, tailored pitches, and regular, respectful communication are key strategies. Radio, especially through smartphones, is experiencing increased internet-based listenership, marking a shift from traditional devices.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Sword and the Script

JUNE 14, 2016

The CMO Survey with Social & Mobile Marketing Takeaways. Sure, we developed content and we wrote email marketing pitches and purchased ads. Anyone that has attended a physical conference can appreciate the cost of overhead in a facility, food, staff, printing, and even entertainment.

Marketing 60

Marketing Conference Software B2B 60

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Readers’ digital and mobile consumption habits are central to this schedule.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

APRIL 27, 2016

Online and mobile ads can be incredibly successful in generating buzz around your brand and driving traffic back to a link of your choice, such as the press kit URL. If your organizer does provide it ahead of the event, research the contacts on the list to identify which ones would be the most relevant recipient of your news pitch.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40