ImPRessions - Crenshaw Communications

JUNE 12, 2018

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. As head of corporate communications for oil behemoth Mobil, Schmertz was the most powerful man in PR in the 1970s. Edelman elevates marketing PR.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Cision

AUGUST 7, 2015

Scripps , following last year’s merger, reported losses ( WSJ ) and things aren’t looking so great for Viacom and other big television companies ( WSJ ).

Television 120

Television Media Mobile Google 120

Cision

OCTOBER 15, 2015

The Weather Channel has taken note, today launching The Lift , the first network morning show available exclusively through the free Weather Channel mobile app. Half of Americans sleep with their mobile phones next to their bed and the other half sleep with it in their bed,” Katz said. “So

Mobile 120

Mobile Television Local Video 120

Cision

JUNE 27, 2016

Without the C-SPAN coverage and intent to create awareness around their protest, legislators used their mobile devices and started live-streaming the sit-in using the Periscope app. Live-streaming apps are much more susceptible to technical limitations because they are mobile. Live-streaming Audiences May Have a Learning Curve.

Case Study 185

Case Study YouTube Mobile Facebook 185

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. Mobile communications was rated as more important than any “traditional” forms.

Mobile 156

Mobile Local Technology Television 156

The Proactive Report

MAY 2, 2015

And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. Podcasts: Digital and mobile developments have also broadened the world of audio.

Report 100

Report Mobile Newspapers Media 100

PRSay

AUGUST 10, 2020

No computer, phone, smartwatch, television or music. This time, you’re focusing only on the person on the other end of the mobile device or laptop. It’s a time in which we can process our thoughts with few interruptions. When was the last time you brainstormed an idea with as few distractions as possible? How novel, right?

Exercises 179

Exercises Television Meeting Energy 179

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Wadds Inc.

SEPTEMBER 14, 2024

We knew the shift from traditional print and television news sources to digital was well underway, but digital has become the dominant source of news consumption for the first time. Online overtakes television Online platforms (70%) have overtaken television (71%) for the first time.

Media Relations 84

Media Relations Television Mobile Media 84

Cision

JULY 26, 2017

Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). Movies and television. More Categories -> Facebook Categories.

Social Media 233

Social Media How To Insurance Insurance 233

Deirdre Breakenridge

JULY 22, 2019

At the same time, people are still watching network and cable television, Netflix, Hulu, and Amazon Prime. Respond to people; no one ever expects the CEO of T-Mobile to respond. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Social Media Workshop in Princeton, NJ.

Social Media 177

Social Media Media Interviews Instagram 177

Stephen Waddington

JUNE 5, 2017

This number has growth 4% year-on-year, fuelled by mobile phone usage. #3 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. There’s no sign of a slowdown in our use of internet connected devices. hours per day on the internet.

Publicity 122

Publicity Marketing Healthcare Television 122

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. And being a best-selling author can’t hurt when pitching bylines or features to the media.

Case Study 178

Case Study SEO Film Video 178

Cision

FEBRUARY 16, 2016

In 2015, Twitter introduced new tools Curator and Moment to help journalists curate and embed tweets on websites, mobile apps and television. Twitter is the leading platform among journalists, with 39.9 percent of respondents calling it the most valuable social channel.

Report 120

Report Media Television Pitching 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Kelsey Sutton is an editor at Adweek, where she covers the business of streaming television– a huge topic for this year and next as OTT continues to build buzz as the new big thing. Definitely a good follow for those looking for TV insights especially given the rise of CTV. Kelsey Sutton | @kelseymsutton. John Koetsier | @johnkoetsier.

Twitter 177

Twitter Advertising Advertising Report 177

Stephen Waddington

JULY 6, 2020

One third (32%) of online adults now spend more time viewing video-sharing services than broadcast television. Daily use of online voice calls (31%) was only slightly lower than mobile calls (38%) but it’s a growing trend. We’re not only watching but creating and broadcasting our own content too.

Report 130

Report Video Television Trends 130

Cision

APRIL 27, 2016

Television series are a great example of this – now people are binge watching entire seasons. Fewer consumers are watching live television or buying DVDs, and the playing field is opening up with Netflix, iTunes, Amazon and Hulu. Technology has changed the business model. How can they overcome those challenges?

Real Estate 120

Real Estate Television Technology Agency 120

Stephen Waddington

MAY 19, 2020

In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. Radio, television and streaming are also holding up or growing. Recoveries always make management teams focus on liquid assets and cash.

Government 151

Government Crisis Energy Community 151

Critical Mention

SEPTEMBER 15, 2021

Mobile-Friendly features. Critical Mention users can now navigate their Suite through our recently updated, mobile-friendly site. Easily navigate the Suite through all types of screen sizes; mobile, tablet, desktop, et. Media Contact Database. Quickly access mentions, advanced analytics and more .

Radio 126

Radio Analytics Mobile Instagram 126

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Emerged Trends.

Trends 120

Trends Mobile Web System 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

television networks have created in 30 years. Then there’s Lynda.com f rom the creators of LinkedIn, an online library of video courses offering tutorials on everything from software development to Adobe Suite to mobile marketing. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Video Training Survey 136

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. For the majority of people’s waking hours — whether in front of the TV, on a commute or at the mall — there’s a huge probability that their mobile device is with them.

Social Media 120

Social Media Marketing Media Study 120

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first. Almost 70% of Facebook time is spent on mobile. From day zero you can pursue a mobile first strategy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The Transistor Radio and the Dawn of Mobile Media. By inventing the transistor radio, Texas Instruments filled a need.

Radio 40

Radio Mobile Media Sports 40

Stephen Waddington

JUNE 25, 2020

Television news and online sources have seen significant upticks against a trend of decline. Publishers rebuild direct relationships via email To counter the move to various platforms, publishers have been looking to build direct connections with consumers via email and mobile alerts. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Print Local 120

Stephen Waddington

AUGUST 3, 2017

The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2 2 Over the top television. Take-up of fixed broadband in the home has increased since last year; more than eight in ten (82%) households now have a fixed broadband connection, compared to 79% in 2016.

Report 100

Report Communications Analysis Television 100

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Critical Mention

DECEMBER 10, 2021

This release allows users to easily navigate sections of the platform on mobile and tablet devices. The Earned Media Suite has been revamped with an updated design that includes updates to several pages and more mobile-friendly platform updates. Users can monitor audience and publicity values for podcast mentions.

Radio 116

Radio Instagram Analytics Mobile 116

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. If not, now’s a great time to try.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. If not, now’s a great time to try.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. If not, now’s a great time to try.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

FEBRUARY 6, 2017

Interestingly, the Middle East and African markets’ growth fell the most: Mobile Users. It’s equally fair to generalize that marketers who have a strong Facebook strategy also have a solid mobile strategy. billion mobile users who only use a mobile device to access the service, shown by the red bars below.

Facebook 60

Facebook Mobile Retail B2C 60

5W PR

NOVEMBER 20, 2019

Statista reports that mobile advertising, which has already shown significant growth, is expected to rise even further., According to the report, over half the people responding to the poll said they remember televisions ads best. They also found that social media has a much higher ROI than legacy media, up to 15% greater at times.

Advertising 88

Advertising Advertising Television Report 88

Stephen Waddington

MARCH 3, 2020

Paid, Earned, Shared and Owned (PESO) planning Mobile and digital only. Newspapers and television are for old people. How do we give people transformative moments of mental stealth through the medium of pants? It’s an issue of demographics. Pants are a young person’s thing. The media mix should favour low-cost reach.

Pitching 79

Pitching Agency Creativity Guidelines 79

5W PR

AUGUST 26, 2019

Video content has become a big favorite of brands who see that consumers are consuming mobile video now more than ever. As users shift away from watching traditional television in favor of streaming services, brands are catching on to this trend and acting accordingly. First, let’s touch on the subject of video.

Social Media 83

Social Media Media Video Television 83

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 86

Sports Television Advertising Advertising 86