Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. We were right there hanging with the media reporters from the big newspapers and publications in the Twin Cities. It was, essentially, an internal newspaper for the University of St. How is that possible? A new multimedia hub was born.

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

JULY 2, 2024

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. Somehow our tech clients were added to this service, and I started getting these envelopes in the mail.

Print 158

Print Newspapers Google B2B 158

Cision

JANUARY 22, 2016

It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Don’t call. Know the paper.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

The Stalwart Blog

JUNE 26, 2014

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. I often take writing for granted because it came easy throughout college. Persistency.

Journalism 97

Journalism Publicity Newspapers Pitching 97

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 183

Survey Marketing B2B Study 183

PR for Anyone

NOVEMBER 3, 2021

Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). People are always amazed at how frequently I get on television and in magazines and newspapers. I’m always asked how I do it.

Real Estate 130

Real Estate Publicity Television Newspapers 130

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Judy: I also went to UF, but studied journalism. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Karlie: Writing is still key, along with planning and being organized.

Leadership 159

Leadership Conference Local International 159

PRSay

SEPTEMBER 6, 2022

With Claire Shipman, Kay wrote “Womenomics: Write Your Own Rules for Success,” “The Confidence Code: The Science and Art of Self-Assurance — What Women Should Know,” and “The Confidence Code for Girls: Taking Risks, Messing Up, & Becoming Your Amazingly Imperfect, Totally Powerful Self.”. When did you become passionate about this subject?

Journalism 148

Journalism Newspapers Writing Policies 148

ReimaginePR

APRIL 10, 2020

The very most useful part about writing an insightful article might be the wide array of subjects you are able to pick from. There are several unique topics that you can utilize in writing procedure documents. A significant level to bear in mind when writing a critical article is the reality the artist must be provided relevance.

Writing 120

Writing Newspapers Resources Interviews 120

PRSay

JANUARY 16, 2018

So, I studied Latin in high school and college. In France, I understand the gist of a newspaper story. Today, when you sit at your desk to write something, you will use many words with Latin roots. A shorter version of this response first appeared in the January issue of Strategies & Tactics. Conjugated verbs.

Storytelling 113

Storytelling Tools Newspapers Pitching 113

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. We get together every other month to discuss trends, professional development and case studies. Writing a post about influencer marketing trends and I’m knee-deep in research. It usually takes me 2-3 hours (at least) to write each post. Walk dog.

Social Media 157

Social Media Media LinkedIn Tourism 157

Buzzstream

MARCH 5, 2025

For example, I found this great study on food delivery trends based on proprietary data from GrubHub. If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. Many are perfect for a city study type post, which Jodie Booras outlined in our city study post.

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Advertising is a distant third.

Survey 114

Survey Industry Leadership Study 114

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. Realizing my best acting role (Seymour in “Little Shop of Horrors”) was behind me, I decided to study communications more broadly for the years ahead. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

A recent Oxford University study noted that the PR industry continues to adapt to the acceleration of news cycles and the rising pressure journalists face every day. English may be the universal language of business, but we don’t all speak or write the same English. so it’s useful to know as much as possible up front.

Internal 147

Internal International Skype Meeting 147

Cision

APRIL 26, 2016

It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. Also, write as much and as often as possible – it’s a skill you’ll need to continuously work on and you’ll only improve the more you do it. Rapid Fire Round. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Public Relations Sydney

DECEMBER 14, 2014

Conduct research to find specific journalists, what they write about and their reporting styles. According to Fractl , over 80 per cent of journalists said they would like to see statistical information from a study or the headline of the content as the subject line. Let us know in the comments below.

Pitching 96

Pitching eBook Writing Newspapers 96

Maxim Behar

DECEMBER 1, 2024

Writing, communication, and public speaking have fascinated and inspired me for as long as I can remember—probably since kindergarten. There are two questions I never ask in an interview: where the candidate is from and what they studied. I also make time to write books and articles and record music.

Journalism 59

Journalism Newspapers Travel Film 59

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. I spend a fair amount of time editing stories, particularly with younger reporters, and I even write a piece on occasion.

Meeting 98

Meeting Media Print Enterprise 98

PR Fuel

FEBRUARY 1, 2021

Want to write a press release that secures readers’ attention? A study published in 2019 suggests that people’s attention span is becoming shorter. The inverted pyramid style of writing is a proven way to deliver news in a fast and efficient manner. What Is the Inverted Pyramid Writing Style?

Writing 52

Writing SEO Construction Newspapers 52

The Hoyt Organization

SEPTEMBER 21, 2024

Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. Only sending a press release to a few newspaper and magazine journalists means your practice is only reaching a small portion of your target audience. Read the full case study here.

Healthcare 93

Healthcare Industry Strategy Case Study 93

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements.

Writing 52

Writing How To Local Examples 52

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. I try not to schedule any calls or meetings after 3 p.m.

Meeting 97

Meeting Writing Pitching Case Study 97

PRSay

FEBRUARY 21, 2023

“Even as a kid, I used to watch TV news from around the world and take my dad’s newspaper and try to read it,” he said. “I After studying video at a small college, Melton joined the United States Marines Corp. After studying video at a small college, Melton joined the United States Marines Corp.

Storytelling 68

Storytelling Writing Journalism LinkedIn 68

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Any pet peeves with PR people?

Automotive 84

Automotive Meeting Media Mobile 84

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

Automotive 81

Automotive Engineering System Media 81

PR Fuel

OCTOBER 31, 2020

Find some testimonials, case studies, quotes, statistics, any kind of data to back up your statements or provide social proof. News outlets will sometimes use your statistics and testimonials when they write your story. Not Just for Newspapers Anymore. Here, you can explain the details of your story.

Newspapers 66

Newspapers Case Study Local Writing 66

PR Insiders

MAY 5, 2021

As much as possible we want to filter out those less likely to write about the client’s topic. You, on the other hand, may just be trying to get into your local newspaper or a trade publication. Did a new study show that the percentage of overweight Americans has grown? If that fails, give the publication a call and ask.

Pitching 78

Pitching Government Financial Survey 78

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. I study organizational persuasion for a living and I knew this was not bona fide journalism. The study suggested that “voices of authority have regained credibility.”

Content Marketing 80

Content Marketing Marketing Journalism Financial 80

Stephen Waddington

SEPTEMBER 29, 2021

None of the top 20 UK agencies participated in the recent PRWeek pay gap study. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. Ethnic, gender and socio-economic diversity are issues.

Industry 153

Industry Publicity Agency Community 153

NewsWhip

MARCH 10, 2021

For the purposes of this study, we have narrowed it down to Beyond Meat, Impossible Foods, Morningstar, Gardein, Quorn, Hungry Planet, and Clara Foods. This narrative appeared twice in the top ten, with VegNews also writing about Snoop Dogg, albeit with a tenth of the engagement. The most engaged vegan meat alternative brands.

Company 78

Company Marketing Product Launch Viral 78

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. ” To many, injecting a CTA into a piece of writing is to sully the art form. A CTA is what makes a piece into “sponcon,” or sponsored content.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Mark My Words

APRIL 9, 2015

We are not the US, they argue and proceed to imagine a golden age of voters sitting down in their studies with manifestos and a dog-eared Hansard. Writing in the Guardian after the Sedgefield speech Val McDermid compared Blair to a broken clock, bound to be right sometimes; and when he is right, it’s magnificent.

Policies 60

Policies Newspapers Energy Analysis 60

Shift Communications

JULY 15, 2015

Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) Growth, change and transitions are a natural part of any career, especially in a quickly moving industry like PR.

Product Launch 60

Product Launch Newspapers Agency Journalism 60

Sword and the Script

APRIL 2, 2019

The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Who do you see advertising on those pages?

Agency 118

Agency Trends Marketing Survey 118

Maxim Behar

SEPTEMBER 18, 2024

His academic pursuits took him to the prestigious Prague Economic University, where he studied business management. By 1992, he returned to Sofia, Bulgaria, where he launched Standard, one of the country’s first private daily newspapers. Yet, Maxim’s true passion lays elsewhere. There’s no real balance,” Maxim concedes.

Publicity 59

Publicity Leadership Journalism Education 59