Stephen Waddington

FEBRUARY 16, 2020

Stories about people in the public eye such as celebrities, politicians and sportsmen and women sell newspapers. The Facebook and Twitter newsfeeds algorithms reward this behaviour. They also drive clicks and engagement on social media. There is no other explanation for the popularity of media such as The Daily Mail and The Sun.

Media 193

Media Newspapers Government Social Media 193

Mindful Marketing

AUGUST 5, 2023

Many have similarly berated Twitter’s unexpected rebranding, which won’t be as easy as the unappealing patio shade to retract, but are there actually things to like about “X”? Regardless the timing or the reason, to say the response to Twitter’s rebrand has been critical is certainly an understatement.

Twitter 102

Twitter Consumer Newspapers Social Media 102

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. They may include your company’s handle, but 31% of company mentions on Twitter don’t.”

How To 198

How To Instagram Social Media LinkedIn 198

PR for Anyone

MARCH 31, 2020

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Every reporter uses Twitter as a tool to find sources. So, in this case, COVID-19 is a hashtag that's trending. Do it in such a way that you're following their work.

Real Estate 214

Real Estate Video Report Twitter 214

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. The Popeyes Twitter channel (with only 182,000 followers compared to Chick-fil-A’s 1 million) used a David vs. Goliath strategy to crush its rival thanks to a far more engaged social following.

Twitter 105

Twitter Marketing Social Media Viral 105

Waxing UnLyrical

FEBRUARY 24, 2011

It’s not because it disagrees with my sensibilities (though it does), nor because I have a particular affection for Twitter (though I do). The author has a Twitter account , I’ll grant him that, but by the looks of it, doesn’t actually engage with anyone. Also, claiming that anonymity is the root cause of the problem is ill-informed.

Twitter 68

Twitter Newspapers Writing Social Media 68

Cision

OCTOBER 2, 2017

While many people are accustomed to accessing their news either through television or by the newspaper, in the age of technology, it seems as though more people are starting to receive news throughout the day on their mobile phones. Use Mobile Destinations. Find The Right Social Media Channel.

Community 225

Community Pinterest Mobile Television 225

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world.

Google 225

Google Facebook Wikipedia Engineering 225

Deirdre Breakenridge

SEPTEMBER 8, 2015

The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations. expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon.

Ethics 150

Ethics Community Newspapers Education 150

Shift Communications

NOVEMBER 5, 2014

One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. You could, in theory, go door to door and ask of every known subscriber to the newspaper whether they read the article, and if so, what they thought of it. This is patently false.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Cision

JUNE 16, 2017

This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign. Take all your properties into account. We all know that a rebrand is much more than just a logo change. Name change in copyright – bottom of page. About Us page. New images. Social Media. New handle.

Communications 250

Communications How To Telecommunications Employee 250

Deirdre Breakenridge

JUNE 25, 2018

Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. When your favorite team signed a big player, you could read about it in the newspaper and there might be a television campaign highlighting him/her. Social media has completely changed this.

Sports 150

Sports Television Social Media Newspapers 150

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Online Platforms: News portals and industry-specific websites publish your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

These can include writers and editors for different sections of a magazine or newspaper, or more than one segment producer for a TV interview. Never reach out to a journalist on Twitter. It’s considered smart strategy to follow journalists on Twitter to help PR teams get to know likes and dislikes and areas of interest.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Ishmael's Corner

MAY 1, 2019

This headline from Bloomberg showed up in my Twitter feed yesterday (h/t Dorothy Crenshaw): “Public Relations Jobs Boom as Buffett Sees Newspapers Dying” Let’s start with the headline, which is technically accurate. The PR industry is healthy, and newspapers aren’t. Techniques For Effective Business Communications.

Journalism 105

Journalism Newspapers Storytelling Twitter 105

Bianchi Biz Blog

NOVEMBER 21, 2024

Most Influential Media for Corporate and Consumer Communication in France As far as corporate media are concerned, daily newspapers like Les Echos or Le Monde remain the most influential, targeting opinion leaders in all sectors and sub-sectors of the French economy. X/Twitter : 30.9% That always helps, right? Pinterest : 28.1%

Marketing 90

Marketing Pinterest Radio Instagram 90

Sword and the Script

JANUARY 13, 2015

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. But now, Twitter is readying plans to bring in dollars from those viewers: it wants to sell ads on the streams of tweets within other publishers’ apps and websites….

Twitter 60

Twitter Marketing Media Advertising 60

PRSay

NOVEMBER 8, 2022

26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. He later tweeted a video of his entrance with the caption: “ Entering Twitter HQ — let that sink in! Powell’s U.N.

Twitter 156

Twitter Comparison Newspapers Communications 156

PRSay

JANUARY 18, 2018

In France, I understand the gist of a newspaper story. Words matter — whether we use them in short bursts on Twitter or in a long-form magazine feature, we must respect them. Conjugated verbs. Translated “The Aeneid” (at least some of it). Today, if I’m in Italy, I can interpret words on ancient monuments. Language is everything.

Storytelling 148

Storytelling Tools Newspapers Pitching 148

Deirdre Breakenridge

AUGUST 27, 2018

A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. During the Twitter chat, Michael will be addressing the following questions, but we encourage all community members to weigh in with their ideas and share their perspectives too. Is PR Right for me? ”

Community 157

Community Pitching Media Newspapers 157

Communications Conversations

AUGUST 23, 2016

Because this isn’t one of those typical “Twitter is dead” posts. It’s more like “Will Twitter be dead to businesses within 2 years”-type posts. Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. And I mean ANY.

Twitter 60

Twitter Brand Branding Tools 60

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” Fo llow me on Twitter. ” Pew Stateo f the Media 2016.

Media Relations 127

Media Relations Media Newspapers Radio 127

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. This year’s theme is “Transforming the Landscape.” 3, Americans will cast their votes for President and for state and local candidates.

Communications 202

Communications Nonprofit Employee Local 202

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. It may just be the Texan in me, but Whataburger is one of my favorite Twitter accounts to follow. What drew you to the field of PR? I’ve always been really strong in English so I thought that was my only option. They’re always timely, engaging and entertaining!

Social Media 227

Social Media Newspapers Reputation Community 227

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.

Brand 122

Brand Branding Newspapers Media 122

Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. Even something as simple as saying, “Good Morning” on Twitter will set off a response of good afternoon, good evening and goodnight from your network.

Big Data 250

Big Data Data Education Internal 250

Cision

JUNE 14, 2016

” Some of the possibilities would be to get emails of trending Twitter topics (as seen above) or to get a daily or weekly digest of posts from industry-specific blogs using the Feed channel (this parses RSS feeds for consumption). Newspapers and Their Derivatives. Twitter Trending Topics. Google Trends.

Google 120

Google Newspapers Trends Print 120

Stephen Waddington

OCTOBER 5, 2018

It started, as these things often do, as a conversation on Twitter. Public relations in an agency is unrecognisable from 25 years ago. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993.

Agency 135

Agency Web Print Newspapers 135

The Proactive Report

MAY 2, 2015

Newspaper ad revenue declined another 4% year over year, to $19.9 In 2014 three different companies spun off more than 100 newspaper properties, in large part so that their still-robust broadcast or digital divisions would not be affected by the newspaper industry’s continuing financial woes.

Report 100

Report Mobile Newspapers Media 100

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

Cision

NOVEMBER 28, 2017

Influencers are essential to any PR, comms or marketing campaign, as they are the engine that drives audiences to act, and they disseminate messages either directly (think sponsored posts) or filtered through their viewpoint (think traditional newspaper features). — can be daunting to research for just one contact.

Small Business 245

Small Business Media SMB Pitching 245

Cision

SEPTEMBER 22, 2015

As this number increases, the number of journalists refraining from joining Twitter, Facebook or the like for work purposes continues to decrease (12 percent to 6 percent), emphasizing the fact that social media has and will continue to transform the state of the media. Twitter has also played a huge role in covering real-time events.

Journalism 120

Journalism Social Media Media Study 120

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — I did expect Twitter to rate better than less than two percent. to learn how they like to be pitched.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Cision

APRIL 20, 2016

You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. Today’s reporters are social savvy, so the ones you want to reach may be active on Twitter, Facebook or LinkedIn (or all of these). Here are a few places to start your search. Their Publications. Social Media.

Report 120

Report Pitching Trade Shows Newspapers 120

Cision

OCTOBER 2, 2015

VIP List: Liz Heron is The Huffington Post ‘s new no.

Real Estate 120

Real Estate Media Mobile Radio 120

5W PR

MARCH 16, 2020

For several years now, the mainstream news channels, including newspapers and TV broadcasts, are no longer the main industries for breaking news stories – especially if it means keeping up with any new developments to those stories in real-time. This is no longer the case. Resources at the Touch of a Button.

Social Media 97

Social Media Publicity Media Newspapers 97