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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. What are you writing about?

Writing 294
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Need a Hyper-Short Message? How You Write a 4-Sentence Feature

PRSay

Want to write messages that grab attention? Learn to write compelling messages that draw readers in and move them to act. But what if you need to write a hyper-short message? Heres how to write a four-sentence feature. Continue focusing on the reader: Write about how the reader will benefit from your solution.

Writing 97
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4 Writing Mistakes You’re (Probably!) Making Now

PRSay

Refresh your writing skills with this focused session designed to sharpen your craft. I’ve been a writing trainer for more than 30 years. You write about “us and our stuff”… … instead of about the reader and the reader’s needs. According to 130 years of readability research: The more you write , the less readers read.

Writing 162
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3 Ways to Write Better Leads: Make Them Concrete, Creative and Provocative

PRSay

If so, your Writing 101 class called and wants its lead back! Feature leads have been proven in the lab again and again to outperform traditional news leads in research by the Poynter Institute, the American Society of Newspaper Editors, the Newspaper Association of America and Reuters Institute. Find the examples.

Writing 173
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Improve Your Public Relations Writing With These Tips

ImPRessions - Crenshaw Communications

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. And no matter how well you write, there’s always room for improvement. Keep writing. And writing is no exception.

Writing 120
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3 Ways to Tell Better Stories

PRSay

’ The Kansas City Star had a photographer in the neighborhood, and the next day, my treehouse was on the front page of the newspaper. It had a Victorian roofline and a sign that said, ‘No girls aloud.’ I knew then that I was destined to be an architect.” ” Have a point? Tell a story.

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Writing Inspiration Roundup: Our Top Writing Posts of 2015

Marketwired

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Here’s how to do it right.

Writing 100