ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

ISEBOX

APRIL 15, 2016

The right tools are especially useful as I’m working more in the more niche-based area of pharmaceutical communications, where speed matters , regulatory is tight and obtaining approvals can be a bear. Veeva was specifically designed for pharmaceutical and life sciences enterprises, helping you reach the right people with the right message.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Video 70

ISEBOX

OCTOBER 19, 2016

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. The agency first told us that compliance for online pharmaceutical communications is just like traditional advertising: You must avoid presenting false or misleading information (i.e., The post Why has pharmaceutical PR been slow to embrace social media marketing?

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Stern + Associates

FEBRUARY 17, 2014

This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. To illustrate, let’s dissect your average ad put out by any given pharmaceutical maker these days. The post How Pharmaceutical Marketing is Rewriting the Rule of Seven (One Potential Side Effect at a Time) appeared first on Stern + Associates.

Pharmaceuticals 74

Pharmaceuticals Television Marketing YouTube 74

ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? The post Pinterest or Instagram for Pharmaceutical Marketing? The key is understanding the different users of each platform and why they’re hanging out there.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

Agility PR Solutions

MARCH 16, 2022

The past few years have shone an unprecedented spotlight on the pharmaceutical industry. The sector has played a key role in improving health outcomes for billions and has had one of the most transformative effects on modern medicine in recent centuries.

Pharmaceuticals 147

Pharmaceuticals Industry Reputation Branding 147

Cision

MAY 17, 2016

Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on. Also, one of the coolest things about this industry is that we get to learn about every category under the sun. So lastly, hold onto your curiosity. Rapid Fire Round.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Cision

APRIL 29, 2015

Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc. leave me with a favorable or unfavorable impression of the brand?

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

PR News

JULY 25, 2018

With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued. The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog.

Ethics 118

Ethics Pharmaceuticals Employee Blogging 118

Agility PR Solutions

SEPTEMBER 26, 2019

New research from independent PR firm network The Worldcom Public Relations Group suggests many large pharmaceutical companies are not optimizing online and social media communications to their advantage—and identifies how 25 global pharmaceutical firms manage their online and social media presence globally and in 20 countries.

Social Media 94

Social Media Pharmaceuticals Media Groups 94

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

In pharmaceutical PR, they call it “conditioning the market.” Similarly, even companies that lack the deep pockets of a pharmaceutical giant can do an effective job with a content program that sets up a common or emerging business problem, to condition prospective customers for the announcement of the solution.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

ImPRessions - Crenshaw Communications

MAY 20, 2019

At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.”

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

The Stalwart Blog

OCTOBER 17, 2020

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. There’s a lot of things to watch on the news of late. That’s not necessarily the case.

Pharmaceuticals 78

Pharmaceuticals Publicity Government Reputation 78

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

ISEBOX

NOVEMBER 23, 2016

Proper usage of platforms like Twitter for pharmaceutical communications is a lesson in anatomy: You need to understand the structure and internal workings for maximum impact. To comply with FDA regulations, your Tweet – and any other pharmaceutical PR content – must properly balance risks and benefits. Stay tuned for the next.

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

ISEBOX

NOVEMBER 9, 2016

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Correcting false details about a pharmaceutical product seems like it should be so easy: Spot it, set things straight. The agency isn’t just trying to make life difficult for pharmaceutical PR teams. Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Healthcare Conference Social Media 70

ISEBOX

OCTOBER 26, 2016

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. Round 7- Content Library/Limitations: Pharmaceutical campaigns have a lot to share. ISEBOX: YES.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. It’s been an incredible career experience. I am honored to lead a talented, smart group of health care PR professionals.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

5W PR

SEPTEMBER 30, 2024

A PR agency with expertise in crisis management can help medical offices and pharmaceutical companies respond quickly and effectively to protect their reputation. By consistently engaging with the media, patients, and the community, doctors and pharmaceutical brands can build long-term trust and loyalty.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

ISEBOX

OCTOBER 6, 2016

Since today’s best practices for pharmaceutical PR necessitates using multimedia content in communication s, we’re obviously not talking about just text. We’ll continue our Regulatory Series for pharmaceutical communications and PR professionals with: The FDA Keeps Up with the Kardashians AND. If speed matters, why is pharma so slow?

Pharmaceuticals 79

Pharmaceuticals Communications Healthcare Film 79

ISEBOX

OCTOBER 13, 2016

We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. Next up in our Regulatory Series for pharmaceutical communications and PR professionals: Why pharma is slow to get on board with social media AND.

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

PRSay

OCTOBER 13, 2021

Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future.

Communications 148

Communications Pharmaceuticals Corporate Film 148

ISEBOX

OCTOBER 26, 2016

And this is truly a scary story for marketing pros trying to get a grasp on global compliance issues related to pharmaceutical communications: You’re about to meet the FDA’s not-quite-mirror-image twin, the European Medicines Agency (EMA). Here’s how they work. Which brings to mind the best part about a scary movie: You CAN turn it off.

Pharmaceuticals 70

Pharmaceuticals Meeting Agency Healthcare 70

PRSay

FEBRUARY 25, 2022

Panelist Victor Scott, vice president and chief communications officer for the pharmaceutical segment of Cardinal Health in Dublin, Ohio, had been a program manager at an aerospace company before he transitioned into communications. “I Mentors and advocates.

Pharmaceuticals 131

Pharmaceuticals Groups Storytelling Education 131

Agility PR Solutions

MAY 21, 2023

New research finds women are more open to receiving healthcare information and more likely to visit pharmaceutical brand sites than men, but they are much more receptive to that information when it is customized to them, particularly LGBTQ+ and BIPOC audiences—illustrating the healthcare gap that exists when brands position their offerings only to (..)

Healthcare 78

Healthcare Pharmaceuticals Branding Brand 78

Agility PR Solutions

JUNE 17, 2020

As pharmaceutical manufacturers work to develop a coronavirus vaccine, the demand for clinical research associates and trial managers has risen by 46 percent—making it one of the few industries to increase hiring since the start of the pandemic, according to a COVID-19 impact analysis report from global talent mobility firm Randstad Sourceright.

Pharmaceuticals 78

Pharmaceuticals Mobile Analysis Report 78

ISEBOX

SEPTEMBER 22, 2016

An example of this would be if a pharmaceutical company wrote content, and included two files in the content, one of an image of the drug, and a second of a PDF of information on the drug, it would be pretty important for them to include Alt Text for those files – that’s how it pops up in Google Image Search.

Engineering 70

Engineering SEO Writing Pharmaceuticals 70

MaccaPR

SEPTEMBER 16, 2014

During countless incidents of corporate malfeasance – from the tobacco industry’s attempts to hide the danger of its smoking products, the auto manufacturers’ efforts to camouflage defective mechanisms that led to mass recalls, pharmaceutical companies’ reactions to off-label use and side effects, and corporate polluters’ (..)

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

ISEBOX

MARCH 2, 2017

We’ve covered various aspects of pharmaceutical communications online a few times…. Of course, you’ll also want to incorporate all the other online marketing tactics that makes you a pharmaceutical communications guru – like using multimedia content (a must), storytelling, shareability, and knowing your audience.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Cision

DECEMBER 30, 2015

Pharmaceuticals are subject to significant oversight by the FDA. By reclassifying marijuana, drug companies will be able to conduct research using the natural plant, deriving targeted drugs from the more than 400 chemical compounds present in a cannabis plant. Emphasize quality testing.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

ISEBOX

MAY 6, 2016

But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. With the click of a button, it can hide your microsite from search engines and turn off social sharing – often critical features for pharmaceutical campaigns. .

Tools 70

Tools Pharmaceuticals Communications Mobile 70

ISEBOX

MAY 6, 2016

But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. With the click of a button, it can hide your microsite from search engines and turn off social sharing – often critical features for pharmaceutical campaigns. .

Tools 70

Tools Pharmaceuticals Communications Mobile 70

Communications Conversations

MAY 20, 2020

Here’s the first one featuring Nicole Lincoln, RN: The next featured Dr. Macaya Douoguih, Clinical Development and Medical Affairs, Vaccines, The Janssen Pharmaceutical Companies of Johnson & Johnson, in a minute-plus video.

Journalism 148

Journalism Branding Brand Interviews 148

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? The public is a sucker for wedding stories. So, is all forgiven? Lochte will have to wait and see. Drug company CEO suffers public outrage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

PRSay

OCTOBER 11, 2019

However, in industries such as pharmaceuticals, it can be harder to connect PR results to revenue, given the complexity of prescription-based sales. In these situations, try to offer creative alternatives for PR measurements, such as tracking patient traffic to a disease-screening tool or increases in online conversations.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

NewsWhip

JULY 14, 2020

Sector specialists, early on in their career, volunteer to take on additional training and use tools on behalf of their teams – so they can work out specifically how a tool supports their area of consultancy be it public affairs, pharmaceutical, financial services or so on.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176