PRSay

JANUARY 11, 2022

Problem: Reporter response rates to media pitches are at 3.49 Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. So, what is the goal of the PR pitch? However, a story is rarely secured on the initial pitch. Pitches that grab reporters.

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Pitching Report Media Writing 194

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

Or, at least her team presented the idea to Coinbase in a pitch meeting back in August, which she helpfully notes in a tweet, complete with dates and deck page numbers. Every agency person has pitched to a prospective client, only to see their idea executed months later – by another firm. Creative minds can think alike.

Agency 361

Agency Pitching Creativity Groups 361

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2022

Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. A high-stakes presentation offers lots of moving parts designed to meet the needs of its audience. Be clear about goals and roles. Ask for the same on the other side if possible.

Meeting 156

Meeting Education Pitching Agency 156

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2022

Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. A high-stakes presentation offers lots of moving parts designed to meet the needs of its audience. Be clear about goals and roles. Ask for the same on the other side if possible.

Meeting 156

Meeting Education Pitching Agency 156

Remote PR Jobs

FEBRUARY 11, 2025

A starting point could be finding journalists' contact information so you can pitch them directly. This platform connects journalists with expert sources, allowing you to pitch your insights as soon as a media opportunity arises. Qwoted If real-time connections are your priority, Qwoted is an excellent choice.

Media 133

Media Pitching Tools Resources 133

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Are you pitching local news or national?

Local 323

Local Pitching Print Interviews 323

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. We have all been to the presentation where the speaker strides up to the front and assures the audience that they don’t need a microphone.

Engineering 383

Engineering Hotels System Television 383

PRSay

FEBRUARY 28, 2019

When I question PR practitioners about their pitching habits, they often respond in the same way. At my workshop, I remind my budding media relations masters that it’s important to consider the present-day effectiveness of any practice. Including job titles in a pitch is a relic of sending news releases by fax. .

Pitching 146

Pitching Media Relations Media Strategy 146

Notified

AUGUST 1, 2024

In our recent webinar, Michelle Garrett , a seasoned PR consultant, author and speaker, shared valuable insights on the do’s and don’ts of how to pitch press releases to journalists.

Pitching 130

Pitching How To Agency Publicity 130

Sword and the Script

SEPTEMBER 24, 2024

The biggest opportunity to demonstrate this is the annual kick-off meeting – and who you choose to present the information can have a huge impact. Some interesting behavioral research shows the best way to convince the sales team is through peer presentations. For example, a moderated discussion doesn’t require a presentation.

B2B 142

B2B Case Study Study Conference 142

PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” When you pitch and offer these things to the producer, you are a) showing you understand how television works and b) making their job easier by giving them what they are going to have to dig up. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Television Interviews Video 130

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? Growth milestones, new research, founder stories, newsjacking — all present opportunities for exposure. Never ask an executive if they have anything for us to pitch. Why bother?

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. Use email well.

Media 333

Media Pitching Report B2B 333

PRSay

JANUARY 20, 2025

Whether were building campaigns, pitching stories or crafting executive speeches, centering peoples lived experiencesespecially those from marginalized communities can drive social change and shift perceptions. A vision for the future Dr. Kings I Have a Dream speech wasnt just about the present; it was a roadmap for a better future.

Communications 147

Communications Leadership Storytelling Ethics 147

Onclusive

OCTOBER 19, 2021

Consider running your proposal by your boss or your team for feedback before you finalize it and present it to the decision-makers for approval. Develop your business case as a sales pitch for your PR investment, make sure it speaks the language of your audience—the C-suite. Sara Eberle. What to include in a business case.

How To 396

How To Measurement Writing Data 396

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Feedback on pitches. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

Deirdre Breakenridge

SEPTEMBER 3, 2014

The platform gives you the ability to build graphic presentations, posters and blog visuals, to name a few. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine. You can even customize the dimensions of your graphics. The app is free, with no lengthy set up or password needed.

Communications 383

Communications Tools Google Resources 383

Melissa Agnes

SEPTEMBER 3, 2014

1) Prepare a presentation. Presenting your case properly takes thought and strategy. Don’t just pitch the idea quickly during your weekly meeting. If you really want to peak interest and get buy-in, you’ll want to prepare a presentation that speaks their language and appeals to their biggest concerns.

Crisis 243

Crisis How To Crisis Management Case Study 243

Cision

APRIL 10, 2017

Dominos’ program listens to what people order and when they order it, and then presents offerings that align with both. When is the best time to pitch this journalist, what is their deadline and is there a way they don’t want to be contacted?

Branding 223

Branding Brand Pitching Conference 223

OnePitch

JULY 13, 2022

On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. .” ” __.

Pitching 98

Pitching Company How To Study 98

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Relationship building takes time. Owned Media/Content Strategy. Executive Thought Leadership. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

APRIL 3, 2020

It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting. Thought leaders and their reps should have their eyes on Q4 and 2021 with regard to traditional live presentations, since as a rule you must be pitching topics to programmers at least six months ahead.

Conference 284

Conference How To Trade Shows Leadership 284

Onclusive

DECEMBER 14, 2021

If discovering, pitching, corresponding and managing relationships with target reporters can be made easy, that’s a big win! Our customers tell us that Onclusive’s one-click, beautifully designed, presentation-ready reporting templates have saved them immense amounts of time and effort.

Tools 370

Tools Report Comparison Media 370

The Hoyt Organization

DECEMBER 12, 2023

When making public relations pitches, you need to put across your point and make a connection with someone in less than a minute. That’s why we’ve put together this article on how to build confidence in your PR pitch. It prepares you to present a powerful story that helps your audience understand your brand.

Pitching 95

Pitching Publicity Meeting Storytelling 95

OnePitch

MAY 9, 2024

More often than not, you’ll hear from novice and seasoned PRos alike that your best bet when working with reporters is to present a well-researched, thought out, and data-backed story idea that’s relevant to their coverage. We’re presenting another view that maybe you hadn’t yet considered as a strategy in your pitching toolkit.

Pitching 104

Pitching Report Data Strategy 104

ImPRessions - Crenshaw Communications

APRIL 14, 2022

It helps to have contact that you can pitch informally and know you will get a response – either a yes or a pass. Pitches and announcements from last quarter are yesterday’s news and it’s time to plan for the next few months. It will spark ideas for pitches and targets that PR can go out with throughout the quarter. .

Pitching 296

Pitching LinkedIn Twitter Social Media 296

Flack's Revenge

APRIL 16, 2020

It brings stunning presentations, brochures, graphics and videos to life. I was recently fact checking a pitch about tools to help enterprises manage IT consultants amidst the pandemic. I was recently fact checking a pitch about tools to help enterprises manage IT consultants amidst the pandemic.

Infographics 315

Infographics Enterprise Pitching Meeting 315

ImPRessions - Crenshaw Communications

MARCH 15, 2023

And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! Yet that CTA is too easy to forget, or for the reader to brush off as just another veiled pitch. The presentation itself might be very useful and framed in a way much of the audience hasn’t considered, and it might be actionable.

Construction 294

Construction Pitching Exercises B2B 294

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 146

Software Pitching Ethics Technology 146

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships. percent of the pitches they receive.

Media Relations 203

Media Relations Media Pitching Case Study 203

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. . Pitching trade press can be easier than getting a story in a large media outlet. Trade stories are foundational. Trade allow more in-depth storytelling.

B2B 319

B2B Company SMB Automotive 319

Cision

APRIL 14, 2017

Consider a women’s beauty brand launching a teen skincare line and as part of its communications campaign and pitching strategy, are building a targeted list of influencers. Influencer outreach should begin well before a pitch leaves your outbox. Discover more about the influencer before you pitch them. Engage influencers.

Media 231

Media Pitching Social Media Instagram 231

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Assist in the research, writing and development of new business proposals and presentations. Monitor media and seek out speaking opportunities for clients as “thought leaders”.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2018

For some, Thanksgiving may present an offer to bury the hatchet or resolve a long-simmering dispute. Pitch your story to grandpa. A classic codicil of media relations is to carefully research your media targets instead of firing out a wide, spray and pray pitch. Pitch an exclusive to your aunt. PR rules for apologizing .

Pitching 199

Pitching Travel Engineering Examples 199

ImPRessions - Crenshaw Communications

MAY 25, 2021

This could be anything from putting together a quarterly PR plan to being a part of a new business presentation. But chances are, even during your first months on the job, you’ll have the chance to write, pitch media, research business categories, and even participate in high-level creative sessions and business development meetings.

Agency 361

Agency Mobile Meeting Sports 361

ReimaginePR

NOVEMBER 13, 2020

A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. And the pitch showed just how tough that switch can be. Or your first presentation. Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy.

Storytelling 296

Storytelling B2B Branding Brand 296

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.

Pitching 104

Pitching Consumer Trends Viral 104