ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Make it relevant. Local vs. national.

Local 323

Local Pitching Print Interviews 323

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Print Radio Newspapers 103

PRSay

OCTOBER 4, 2021

In this preview Q&A, Welage discusses developing media campaigns, communicating results with senior leaders and improving the success rate of pitches. Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships. percent of the pitches they receive. Starting on Nov.

Media Relations 203

Media Relations Media Pitching Case Study 203

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? The story was about Signs of Cancer Women Should Never Ignore, and the reporter had a tight deadline. What information do you always make sure to include in a pitch? This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Media Relations 98

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 137

Software Pitching System Analytics 137

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Yes, there is still print and broadcast media.

Pitching 150

Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch. Print magazine?

Pitching 149

Pitching Sports Print Creativity 149

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. What do you consider to be mission-critical research when pitching journalists? I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 193

Communications Sports Journalism Fashion 193

Prowly

SEPTEMBER 18, 2024

Respondents in our survey say it’s time to prioritize resources according to what we want to achieve, contact people who can get us results, and choose the right channels with extreme care (more on that in the report!). People want faster, more comprehensive PR reports. Tool usage is up to 67.4%

Measurement 104

Measurement Tools Data Pitching 104

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. In addition, Zippia reports that the average American is exposed to 4,000-10,000 ads per day for each person – nearly double what the average person saw in 2007.

Pitching 54

Pitching Media Media Relations Writing 54

Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. Once you’ve established that, then pitch a reporter, he continues. Q: One mistake PR professionals make is bombarding reporters with press releases.

Pitching 120

Pitching Policies Ethics Mobile 120

Bianchi Biz Blog

MAY 6, 2024

I regularly write articles on market reports, industry regulations, information management technology, and operations. I joined my university’s newspaper as a reporter in 2018. A year later, I became co-editor-in-chief of the paper, where I hired, trained, and managed a 12-person staff for a biweekly print publication.

Meeting 88

Meeting Media Pitching Newspapers 88

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. This data is often wide-ranging and offers insights that can be newsworthy to a host of different reporters and outlets.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Daily client communication to update, report on and discuss media relations. Attend and facilitate media interviews; network with reporters and editors.

B2B 203

B2B Policies Case Study Enterprise 203

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. The companies in the study reported an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less.

Real Estate 195

Real Estate Media Analytics Enterprise 195

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities.

Media 136

Media Mobile Telecommunications Pitching 136

Cision

OCTOBER 7, 2015

Here’s what journalists want to know that you need to include in your pitch. If the journalist doesn’t think so, you won’t get past him into print (or digital). Just be sure to let the reporter know why it’s essential that this story is told now , rather than a month from now. Why’d You Pitch Me and Not Another Journalist?

Pitching 120

Pitching Customer Service Print Writing 120

Sword and the Script

APRIL 2, 2024

Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Reporters were getting more emails than ever – and traced many of them back to Vocus. When I arrived, all the angry reporter calls that used to our support line were re-routed to me. Click To Tweet 2.

Reddit 173

Reddit Software B2B Technology 173

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. These mentions can then be reported as usual. And this year was no exception. within a user account.

Pitching 96

Pitching Print Report Measurement 96

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media.

Media 98

Media Nonprofit Pitching Analytics 98

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights.

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency International Internal Pitching 192

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. According to this report, 70% of people say brand trust is important when making purchasing decisions. The post Domain Authority, Trust, and Thought Leadership appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Shift Communications

OCTOBER 22, 2015

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. Finish this sentence: If I am not reporting, I am … Reading, playing boardgames, or chasing down my cat. What advice do you have for PR people that want to pitch you?

Meeting 97

Meeting Media Training Automotive 97

Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Of course, you need a comprehensive, reliable and intelligent media database to make this possible.

Measurement 356

Measurement SEO Web Social Media 356

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. COVID-19 dominated so much of the news cycle that, seemingly for months, any pitch that didn’t include a coronavirus angle ended up in some reporter, editor or producer’s deleted file.

Media 78

Media Pitching Print Interviews 78

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Magazine touting 3D printing client, WhiteClouds. Who’s got the beat?

Consumer 120

Consumer Strategy Print Pitching 120

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

PRSay

OCTOBER 30, 2024

News is no longer breaking in print followed by TV. As they’re losing their jobs, unfortunately, [journalists are] coming to us as PR professionals, pitching ideas to us because they now have to pitch ideas to newsrooms to sell a story to make a living. It’s breaking on social. Newsrooms are shrinking.

Trends 60

Trends Print Social Media Reputation 60

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. What’s evident through the report is publishers are trying to navigate some seismic changes in the market.

Strategy 103

Strategy Media Journalism Banking 103

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. We also advise against lengthy voicemails – or any voicemails unless you already have a relationship with a reporter. Keep all pitches under two paragraphs.

Media Relations 195

Media Relations Media Pitching Product Launch 195

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. Personalize a pitch. Recognize that publications often have a “digital first” mindset in addition to thinking about print products. AHF has a print magazine, a website, and a digital newsletter.

Agency 120

Agency Real Estate Print Pitching 120