Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 149

Software Case Study Advertising Advertising 149

Prowly

APRIL 2, 2025

How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. Want to save time on personalizing pitches? Crisis prevention.

Examples 104

Examples Automotive Media Print 104

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. In the process, I became a software product nerd. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage.

Tools 232

Tools Radio Trends Pitching 232

Onclusive

JANUARY 5, 2021

Are you confident that your media monitoring software is capturing every relevant piece of coverage, or are you concerned that you might be missing some of it? Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Cision

AUGUST 9, 2017

Reach the best audience: With media targeting software , it’s easy to tailor your campaigns for maximum impact. You can find the best media contacts, uncover vital pitching insights and keep track of all your outreach in a single location.

Communications 185

Communications How To Media Measurement 185

Rock the Status Quo

DECEMBER 2, 2014

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. ” The hook.

Pitching 157

Pitching Twitter Print Software 157

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 178

Media Relations Media Print Software 178

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech. However, I learned a lot about reporters and pitching in that capacity. It was a very humbling experience.

Reddit 183

Reddit Software B2B Technology 183

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. Most customers hate being sold to and they would much rather hear a story than another sales pitch.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Magazine touting 3D printing client, WhiteClouds. Forget the formula.

Consumer 120

Consumer Strategy Print Pitching 120

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. Most draw analogy to customer relationship management, or CRM. The concept of CRM for PR isn’t new.

Technology 128

Technology Publicity Software Print 128

Cision

OCTOBER 26, 2015

We’re excited to announce that Cision PR Edition , the world’s most powerful PR software, is now even better equipped to power your story. These give a 360-degree view of each contact, including contacts’ engagement history, premium pitching profiles and links to social media profiles.

Print 120

Print Mobile Software Writing 120

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. This may not seem obvious if you are accustomed to monitoring online or print coverage. This was true of every industry, except PR technology. 4) PR tech mentions.

Software 124

Software Technology Advertising Advertising 124

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route.

Case Study 178

Case Study SEO Film Video 178

Deirdre Breakenridge

MARCH 12, 2015

There are also resources such as Canva that allow you to use simple design software to create presentations, brochure covers, posters and photo collages. The colors you use on the web are not the same colors you use for print. There are tools and resources to learn more about color. Tip #5: Read Creative Blogs.

Creativity 150

Creativity Web Social Media Data 150

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. TRY PROWLY FOR FREE FOR 7 DAYS The best press release distribution services to try 1. Where can I distribute a press release?

Analytics 104

Analytics SEO Engineering Financial 104

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. Truescope uses the “workspace” concept that’s become popular in software. They’ll know their costs for media monitoring upfront and can put that in their pitch. Croll left open the idea that could change in the future. Workspaces.

Tools 165

Tools Media Software Analysis 165

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

But there are newer “hacks” like email acceleration software (we like ToutApp) , and email search tools like Connectifier or SellHack for hard-to-find email addresses. A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. It raised a Series A round of funding for $1.1

Software 91

Software Pitching Measurement Enterprise 91

Cision

MAY 4, 2015

Monitor online and offline sources, including access to 20,000 premium print news sources from LexisNexis, and streaming broadcast coverage from all 210 U.S. Track and report on every pitch and interaction with the media using the industry’s most robust CRM. What the Future Holds: More Innovation.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Then there’s Lynda.com f rom the creators of LinkedIn, an online library of video courses offering tutorials on everything from software development to Adobe Suite to mobile marketing.

YouTube 136

YouTube Video Training Survey 136

Sword and the Script

OCTOBER 15, 2020

If you’re going to sell software to lawyers, you got to have your wits about you. I’ve pitched them many times over the years for clients or past employers, but I’ve never had my own byline published. This makes sense because lawyers are highly intellectual, trained to be reliant on the logic of precedent, and skeptical too.

Content Marketing 99

Content Marketing Marketing Print Software 99

Sword and the Script

SEPTEMBER 14, 2021

They used to say print news drove broadcast, and I’ve found that to be true with podcasts too. More than once I’ve successfully taken a contributed article – usually one with a contrarian viewpoint – and used it as the basis for podcast pitch (this works the other way around too). Some of them don’t have websites. My take on Podseeker.

Media 95

Media Pitching Print Data 95

Contently - Strategy

SEPTEMBER 21, 2018

Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. Doing that with a dozen core pieces of software is a lot easier than managing 30. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub.

Content Marketing 111

Content Marketing Print Analysis Web 111

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 96

Pitching Print Report Measurement 96

Cision

APRIL 4, 2017

And journalists’ desire to have communications professionals research their media outlets before pitching ranked at the top of the list for ways to improve your relationship. More than half of journalists say that displaying knowledge of past work, interests and beats is what drives them to pursue a story.

Communications 120

Communications Pinterest Print YouTube 120

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike. They work three months out.

Pitching 40

Pitching Automotive Engineering System 40

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. With modern software, the vast majority of monitoring work should be automated and do all of the tedious, non-strategic tasks for you.

Media 75

Media Radio Newspapers Print 75

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Do your research.

Pitching 40

Pitching Media Radio Print 40

Buzzstream

SEPTEMBER 27, 2024

They print business cards. In late 2019, website security software SiteLock created “Presidential Candidate Report Cards” that measured their cybersecurity awareness. If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day.

Digital PR 118

Digital PR Pitching Radio Google 118

Sword and the Script

MARCH 20, 2018

Instead of checking in guests by scanning a printed confirmation or even checking in via a mobile device, they can simply walk up to a monitor that’s capturing their image, processing it algorithmically, and welcome them by name. This is why software companies have so much trouble serving the event department at a higher level.

Industry 89

Industry Marketing Enterprise Mobile 89

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. Now imagine that world, but in software.

Technology 14

Technology Company Software Marketing 14

Shift Communications

JANUARY 4, 2016

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Make no mistake: interactive infographic creation is essentially software development. Once the final product is tested and released, PR professionals can begin pitching it.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Sword and the Script

JUNE 14, 2016

As the PR director for the company, which developed and sold software , this conference sounded awesome. The problem I saw centered on the fact that we were a software company. We sold subscriptions to software as a service for profit. Sure, we developed content and we wrote email marketing pitches and purchased ads.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized. Conflicting interests.

Journalism 69

Journalism Branding Brand Advertising 69