Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. Your needs, requirements and budget will depend on your industry, your company size, whether you want a measurement tool that is basic, intermediate or highly sophisticated, and the resources available to you.

Measurement 370

Measurement How To Analysis Hotels 370

Prowly

APRIL 2, 2025

How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. Want to save time on personalizing pitches? Crisis prevention.

Examples 104

Examples Automotive Media Print 104

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Here are 8 tech PR tools for a B2B thought leadership plan. The PR team should be constantly generating ideas for articles to pitch to journalists. For guests, podcasting typically requires less effort and preparation than television appearances, and the medium offers an intimacy that print media cannot match.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

MARCH 14, 2025

Print still drives broadcast; just like old times!): How can communicators pitch an LLM? ” For PR people, generative AI isn’t just about a tool that, despite its accuracy problems at the moment, could improve productivity. The catalyst for the conversation stemmed from these two posts I had written earlier (See?

Publicity 82

Publicity Communications Journalism Google 82

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.”

Software 145

Software Pitching Ethics Technology 145

Prowly

FEBRUARY 13, 2025

A reputation management platform is a powerful tool designed to give you a leg up. What is reputation management software A reputation management platform is a tool that will help you maintain and enhance your online presence. Threats of not using a reputation management tool What may happen if you ignore online feedback?

Software 104

Software Reputation Examples How To 104

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203

Report Energy Print Measurement 203

Wadds Inc.

AUGUST 15, 2023

We’re revisiting #PRstack to create a guide to AI tools in public relations. The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. There has been an explosion of tools based on large language models since the launch of ChatGPT by OpenAI in November last year.

Tools 98

Tools Community Energy Print 98

Cision

NOVEMBER 28, 2017

With companies like Cision implementing new impact models and analytics tools to demonstrate hard ROI on earned media, and show where those conversions are taking place, earned media has earned a spot at the main table with paid and owned — and looks to be the future. for every $1 spent on earned media coverage.

Small Business 245

Small Business Media SMB Pitching 245

Prowly

FEBRUARY 28, 2025

You can use free tools like Google Alerts, but these often dont give enough detail. Thats where tools like Prowly come in, helping identify when a brand is mentioned across multiple channels, from articles and blogs to social media and beyond. Use the Media Monitoring tool to set up specific search queries. But how to do so?

SEO 104

SEO Print Social Media Tools 104

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Miller’s sales pitch to Silicon Valley execs, whom he views as “surprisingly unsophisticated” at using their own communications tools, seems to be that good will is a zero-sum game. It hired Burson Marsteller to pitch bloggers on Google’s invasions of user privacy. If you lose, I win.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The product does everything you’d expect from a media monitoring tool. Both come with experience in this vertical. The Truescope dashboard.

Tools 165

Tools Media Software Analysis 165

Prowly

JANUARY 29, 2025

Let's help you choose from the top crisis management tools available. Key info on the best crisis management tools: prices, pros and cons Benefits of using crisis management tools How to choose crisis management software for your team? TL;DR Crisis management tools are your early warning system for PR disasters.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are the most important PR and marketing tools for this kind of product? Of course, all the images in the world will only get noticed if your pitches are strong. How can they overcome them?

Communications 253

Communications Data Local Survey 253

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Today’s post is focused on Propel an all-in-one PR software tool. click any image for higher resolution) 1.

Software 156

Software Pitching System Analytics 156

Buzzstream

JANUARY 28, 2025

The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%). Digital PR Tools 28. Muck Rack, BuzzStream, Cision, and Roxhill are the top tools for building media lists. The most popular digital PR email outreach tool is BuzzStream (56%). Pitching Journalists 32.

Digital PR 71

Digital PR Branding Brand SEO 71

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Because people buy stories, not sales pitches. Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities.

Media 136

Media Mobile Telecommunications Pitching 136

Cision

AUGUST 9, 2017

It just means that they have had access to better tools to build, manage, and measure their campaigns. You can find the best media contacts, uncover vital pitching insights and keep track of all your outreach in a single location. That doesn’t mean they’re better at their jobs than PR pros.

Communications 185

Communications How To Media Measurement 185

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. Most customers hate being sold to and they would much rather hear a story than another sales pitch.

Branding 104

Branding Brand How To Measurement 104

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 178

Media Relations Media Print Software 178

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Have a structured and detailed run-of-show.

Pitching 185

Pitching Survey Video Examples 185

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. To increase the chances of getting coverage, those pitching major outlets like USA Today (whose readership is between 60 and 65 percent mobile) should make their information visually appealing, accessible and easy to read on a small screen.

Trends 120

Trends Mobile Media Print 120

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Best for: Businesses seeking flexible press release distribution options with additional media engagement tools.

Analytics 104

Analytics SEO Engineering Financial 104

PRSay

FEBRUARY 7, 2024

Delivered in a certificate format, the program not only furnishes participants with an understanding of the relevance of their skills in various PR roles but also equips them with the knowledge and tools necessary to seamlessly adapt these skills to diverse PR initiatives.”

Communications 193

Communications Sports Journalism Fashion 193

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. It’s a fantastic tool to keep up on their work and what issues they’re focused on. I spend a good chunk of my time on media relations and pitching. I coordinate a lot of TV segments and print/online interviews across the country. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more.

Measurement 195

Measurement How To Analysis Hotels 195

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. For PR programs, whether the moment calls for media pitches or creative extensions, it’s best to make sure ideas, language, and core messages are authentic. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage.

How To 176

How To Media Guidelines Pitching 176

Deirdre Breakenridge

MARCH 12, 2015

If you’re seeing these new opportunities and you really want to get into your creative PR groove, then here are a few areas for you to explore that may help you to expand your creative practice: Tip #1: PR Tech Test and Use Creative Tools. There are so many creative tools that allow you to build visuals to make your content come to life.

Creativity 150

Creativity Web Social Media Data 150

PR for Anyone

APRIL 9, 2020

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. This means there is room for you to pitch your product, service, brand, or expertise to those publications whether you are related to coronavirus or not. Right now what is relevant is COVID-19. That's relevant.

Media 130

Media Television Exercises Newspapers 130

The Proactive Report

APRIL 6, 2021

It’s a valuable tool for PR. Just as with print publications, the top tier websites are harder to pitch. The volume of content on the internet is vast – and growing daily. In one way it’s good for us. There are so many more opportunities to get your branded content published. And this is where the DA come in.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. I would never defend spammers, but I will defend a tool, that if used properly, can improve performance. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches. Reddit data.

Reddit 183

Reddit Software B2B Technology 183

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

We did some informal polling of people in the profession and came up with some go-to gadgets and digital tools to help improve PR productivity. Upload a story pitch or news announcement and connect with journalists interested in covering your story. Has the time come for PR and 3D printing? Tinder for PR pros & media?

Wireless 120

Wireless Print Hotels Travel 120

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools. Find original data.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 128

Technology Publicity Software Print 128

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. With a print interview, there are opportunities to reach out to a journalist and add or amend statements.

Skype 170

Skype Interviews Crisis Communications Crisis 170