Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 146

Media Relations Media Print Software 146

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 136

Report Interviews Pitching Construction 136

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 135

Software Pitching System Analytics 135

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. Muck Rack adds print monitoring through LexisNexis. Critical Mention.

Software 152

Software Tools Print Technology 152

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see. What we do from a digital media perspective is engage audiences from around the Web.

Newspapers 120

Newspapers Print Mobile Pitching 120

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. However, I learned a lot about reporters and pitching in that capacity. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches. It was a very humbling experience. It was fairly routine during my tenure too.

Reddit 173

Reddit Software B2B Technology 173

5W PR

DECEMBER 18, 2019

You can find templates for creating press releases on the web. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In For example, if you offer SEO services, you may want to team up with a web design firm. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. What advice do you have for PR people that want to pitch you? I would advise that they offer pitches that they truly think will interest our audience or will teach them something.

Meeting 98

Meeting Media Training Automotive 98

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. Not defining your target audience.

Content Marketing 110

Content Marketing Print Analysis Data 110

Cision

MAY 4, 2015

Analyze sharing activity for any piece of content across the social web. Monitor online and offline sources, including access to 20,000 premium print news sources from LexisNexis, and streaming broadcast coverage from all 210 U.S. Track and report on every pitch and interaction with the media using the industry’s most robust CRM.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Bad Pitch Blog

JANUARY 9, 2011

Even during the late 90s dot-com era, print was always preferred over online coverage. This creates more than a few questions--from measurement/impact of our work and the time it takes to pitch to the models of outreach (media vs bloggers ) and the need to create content that''s more applicable for the online space.

Pitching 52

Pitching Print Web Tools 52

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” Some stories may be particularly suited for a new delivery format.

Journalism 120

Journalism Trends Print Local 120

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 96

Pitching Print Report Measurement 96

Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? He''s also competing for longest post title in the world. Soak it in, but be smart about it. This podcast will tell you how.

Trade Shows 40

Trade Shows Pitching Local Web 40

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 173

Survey Marketing B2B Study 173

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. A new Web site? A "story idea" that defies everything you have ever known about what actually gets written in a print publication? But please, please, no more "story ideas." Leads on a new product?

Pitching 40

Pitching Construction Exercises Retail 40

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again).

Meeting 82

Meeting Media Travel Interviews 82

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. I semi-reconnected with someone I knew a long time ago at a networking event last year.

Marketing 104

Marketing SEO Writing Engineering 104

Sword and the Script

OCTOBER 25, 2022

Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. From print to digital. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”.

Communications 119

Communications Crisis Internal International 119

Bad Pitch Blog

JANUARY 25, 2006

Our next bad pitch plays off Richard’s example below and will be known as the UNVITATION , thanks to Seinfeld. IMAGE For Immediate Release or to RSVP and attend the event Please Contact: NAME CEO- COMPANY NAME PHONE EMAIL WEB MEDIA ALERT! Reading this pitch was charity enough thanks. Well, print this out and add it to the list.

Pitching 40

Pitching Fashion Print Web 40

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? Unlike email, web pages are indexable on search engines, driving traffic to your site.

Wikipedia 103

Wikipedia Writing Video Report 103

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. As if this weren’t bad enough, Trebucht tells us: The pitch had two, unrequested photos attached. One look at the client’s web site and the pitch seems all the more out of character and insulting.

Pitching 40

Pitching Retail Print Report 40

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

5W PR

FEBRUARY 22, 2023

You can find templates for creating press releases on the web. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 88

Strategy Product Launch Brand Branding 88

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 78

Engineering Automotive Agriculture Media 78

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. Yet today, with millions of “channels” on the web, it’s just the beginning. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. The Soft and Subtle PR Pitch of Content Marketing. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Shift Communications

JANUARY 4, 2016

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Sword and the Script

JANUARY 11, 2022

For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. It built its own web crawler and put a lot of emphasis on earned media attribution. The company provides media monitoring across print, broadcast and social in New Zealand and Australia.

Reputation 85

Reputation Technology Tools Data 85

Bad Pitch Blog

JULY 8, 2008

After seeing him out a bad pitch this morning, I sent him a note asking for his help in reducing PR spam. BPB: What in your opinion is the difference between a pitch and PR spam? BPB: As digital editor at a print magazine, we have to ask, what''s your opinion on the future of print media? I’m here to tell you he doesn’t.

Print 43

Print Pitching Twitter Advertising 43

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. The company does not field its own web crawler, so it gets all its content through partnerships. They’ll know their costs for media monitoring upfront and can put that in their pitch. One format will be a fixed fee for a short period.

Tools 156

Tools Media Software Analysis 156

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. To that end, you can use retargeting to pitch earned media as opposed to an advertisement.

Publicity 89

Publicity Media Advertising Advertising 89

Bad Pitch Blog

JUNE 3, 2008

Celeste’s pitch is so bad, she managed to get outed using only 10 words. It’s been awhile since Slick’s visited the Bad Pitch blog – making this pitch all the more notable. It’s been awhile since Slick’s visited the Bad Pitch blog – making this pitch all the more notable. know they were being mass pitched.

Print 40

Print Pitching Journalism Trends 40

Bad Pitch Blog

MAY 3, 2009

For this I’m equal parts thankful and jealous, but bad pitches continue to sprout like weeds on a new spring lawn. It’s an all too familiar pitch from Betty Confidential. We were going to go anonymous on them, but they broke out a CAPS LOCK REQUEST in the fine print. Laermer’s been on a posting spree with some great content.

Print 40

Print Pitching Policies Twitter 40