Bianchi Biz Blog

OCTOBER 3, 2024

It’s no secret, media pitching these days can be a challenge. Well, there’s more competition and fewer reporters with a whole lot less time on their hands than ever before. In this current competitive media environment, you only have seconds to gain a reporter’s attention. People read pictures.

Automotive 95

Automotive Pitching Media Radio 95

PRSay

AUGUST 15, 2018

The second-best time of day to pitch media is between 10 a.m. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. One reporter might check email religiously at 8 a.m. like the USA Today reporter I spoke with). like a Wall Street Journal reporter I used to pitch).

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Pitching Radio Course Journalism 209

Bianchi Biz Blog

SEPTEMBER 23, 2024

I am the managing editor of Automoblog and the host and producer of the AutoVision News Radio podcast. It’s also vital that AutoVision News Radio serves as a platform to amplify the work women are doing in the automotive industry. As host of AutoVision News Radio, I’m grateful when someone takes the time to sit with me.

Radio 97

Radio Automotive Meeting Interviews 97

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Learn how they report and give them what they love and what they want. By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Know who is interviewing you.

Television 221

Television Pitching Interviews Radio 221

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Offer your SME right away. Mairin McCabe.

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Pitching Comparison Writing Radio 89

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. The companies in the study reported an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! Cloud out of college. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Years ago, when I was confronted with the empty press room as a young Account Supervisor, my boss ordered me to call a few people back at the office and make them come out to impersonate reporters. (We There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Years ago, when I was confronted with the empty press room as a young Account Supervisor, my boss ordered me to call a few people back at the office and make them come out to impersonate reporters. (We There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying.

Agency 227

Agency Television Radio Pitching 227

Bianchi Biz Blog

JANUARY 16, 2025

To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. It has both radio and television in both French and English. Daily Hive embraces the unique qualities that exist in a city, and reports it to produce genuine conversation among communities. story angles.

Print 100

Print Marketing Instagram Newspapers 100

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75

Bianchi Biz Blog

OCTOBER 17, 2024

No other conference or expo in the world draws such a powerful and unique mix of forward-thinking, tech-oriented automotive, vehicle and mobility technology executives, auto journalists and reporters, influencers, and industry analysts as CES does. For registration info, click here. billion To see the CES 2024 audited data, click here.

Technology 96

Technology Automotive Mobile Software 96

Buzzstream

JANUARY 28, 2025

Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%). Only 4% report budgets exceeding $20,000/month.

Digital PR 71

Digital PR Brand Branding SEO 71

Deirdre Breakenridge

MARCH 8, 2017

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. Sandra started her career as a reporter for a division of Ziff Davis and IDG Tech Network.

Radio 170

Radio How To Community Storytelling 170

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. All features in Pro+, with the broadest distribution and the highest word limit, suitable for aggressive marketing plans.

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Analytics SEO Engineering Financial 104

Bianchi Biz Blog

NOVEMBER 21, 2024

One thing to pinpoint is France’s strong public broadcasting sector, overseen by organizations such as France Télévisions (TV), Radio France (radio), and France Médias Monde (international broadcasting). For more statistics on France and to download the author’s full bio and market report, click here.

Marketing 90

Marketing Pinterest Radio Instagram 90

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Make them care.

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Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

MAY 8, 2023

I am a tech and innovation reporter at Automotive News. Beyond AN, I was the lead reporter on a story about labor trafficking on U.S. I think readers really appreciate a multifaceted story with some subtlety rather than something one-dimensional, and it’s also more interesting for me as the reporter!

Automotive 84

Automotive Report Meeting Radio 84

The Proactive Report

MAY 27, 2017

Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. Radio and TV stations are also hard hit. That means there are fewer reporters to pitch your stories to. Take media relations. Fo llow me on Twitter.

Media Relations 127

Media Relations Media Newspapers Radio 127

Critical Mention

MAY 12, 2021

Users can create reports and share them with colleagues and clients via email, PDF, Slack and more. Not only is paywalled content an issue for the many communications professionals trying to track their earned media, it is also a roadblock for PR pros trying to send pitches to authors at top tier outlets. Until next time!

Radio 174

Radio Sports Journalism Analytics 174

Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Digital PR occurs online , through pitching stories or content via email to journalists at news publications. This shouldn’t come as a surprise to anyone in the industry. What is Traditional PR?

Digital PR 71

Digital PR SEO Radio Guidelines 71

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Holmes Report – Echo Chamber Podcast. The Holmes Report blog is written by the staff of the Holmes Report, which bills itself as “the authoritative voice of the global public relations industry.” Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

Blogging 170

Blogging Writing Creativity Storytelling 170

Prowly

JANUARY 29, 2025

Analytics and reporting Finally, let's talk analytics and reporting. The top crisis management tools let you generate reports quickly (because you won't have time for pretty formats during a crisis) and help you track how your response is working. Especially good if you need white-label reporting options.

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Crisis Management Comparison Software Crisis 104

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. If you find the compelling human story in what you’re pitching, you’ll be successful. Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people. The pitches I’ve received are all highly automated.

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Software Pitching Analysis Community 162

Prowly

FEBRUARY 25, 2025

million contacts available) Media intelligence services (extra service where Agility PR experts help out with executive briefings, custom reporting, crisis management, and reputation or brand insights) Social listening (AI-powered, covering Facebook, X, Instagram, YouTube, Reddit, etc.)

Tools 104

Tools Software Enterprise Crisis Management 104

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Radio Guest List – the HARO of audio! Want to hear from producers and hosts of radio broadcasts and podcasts? PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Instagram 147

Buzzstream

FEBRUARY 13, 2025

One of the emerging concerns is whether or not to pitch publishers currently suing these AI companies, assuming that their content will ultimately be excluded from appearing in search results. So, in this post, I hope to set aside some fears and clarify why it’s safe (and smart) to continue pitching as usual.

SEO 62

SEO Journalism Radio Google 62

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Prowly

FEBRUARY 18, 2025

With Prowly, you can do just that : monitor your campaigns and report on them in real-time. With media monitoring, sentiment analytics, and detailed reports, you'll have the pulse of your campaign at all times. Because people buy stories, not sales pitches. Post-campaign analysis is equally important. The best part?

Examples 104

Examples How To Product Launch Print 104

Sword and the Script

MARCH 3, 2020

Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform. The media landscape has changed, as Cision often urgently notes in the State of the Media reports the company kicks out. 5) OnePitch adds new features for reporters. It was also a necessary means to provide a standard.

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Pitching Instagram Survey Data 78

Buzzstream

SEPTEMBER 27, 2024

In late 2019, website security software SiteLock created “Presidential Candidate Report Cards” that measured their cybersecurity awareness. If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Once the alerts start coming in, jump to step 4.

Digital PR 118

Digital PR Pitching Radio Google 118

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! I’ve had better luck pitching early in the day vs. later in the day. Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

JUNE 4, 2019

Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted.

Software 117

Software Reddit Marketing Survey 117

Buzzstream

MARCH 5, 2025

While GrubHubs goal may not have been to gain coverage for their report, using search traffic to your advantage will help get the most out of your content strategy. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Bianchi Biz Blog

SEPTEMBER 9, 2024

In college I began working in a radio news department and eventually made the change to the automotive trade media. What advice do you have for PR people that want to pitch you or your publication? Finish this sentence: If I am not reporting, I am … Keeping current with the larger aftermarket. We love input from many sources.

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Meeting Automotive Newspapers Media 91

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Clearlink used to pay a panel of journalists for feedback on pitches and ideas. I remember pitching somebody something freelance. How many pairs of shoes are Americans in?

Digital PR 71

Digital PR SEO Agency Pitching 71