Melissa Agnes

DECEMBER 9, 2014

My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. The initiative is to empower women by giving them a voice and a platform via 50 Internet radio shows, called #50Shows.

Radio 100

Radio Interviews Crisis Management Community 100

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Always be prepared for your media interview. Know who is interviewing you.

Television 221

Television Pitching Interviews Radio 221

Buzzstream

NOVEMBER 19, 2024

Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Think data studies, press releases, and expert commentary. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Next, let’s look at traditional PR.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Buzzstream

JANUARY 28, 2025

The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%). In our study, 51% of respondents dont know their average cost per link. BuzzStream ) Our media databases study showed why Muck Rack is consistently one of the top-used list-building tools due to its accuracy.

Digital PR 71

Digital PR Brand Branding SEO 71

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Buzzstream

MARCH 5, 2025

For example, I found this great study on food delivery trends based on proprietary data from GrubHub. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. What to do with them?

Digital PR 62

Digital PR Pitching Study Google 62

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. And there are studies that show that people with media logos actually can charge more money. So pitch, pitch, pitch, and let me know all of your success stories.

Tools 130

Tools How To Publicity Interviews 130

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! But then, as my confidence in what I was doing grew, that confidence came through in my pitches and my follow up and with that, came more yeses.

Media 130

Media Pitching Television Interviews 130

Buzzstream

FEBRUARY 13, 2025

One of the emerging concerns is whether or not to pitch publishers currently suing these AI companies, assuming that their content will ultimately be excluded from appearing in search results. So, in this post, I hope to set aside some fears and clarify why it’s safe (and smart) to continue pitching as usual.

SEO 62

SEO Journalism Radio Google 62

Buzzstream

SEPTEMBER 27, 2024

To connect to the election, they surveyed 500 small business owners on its potential impact with their data study. If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Once the alerts start coming in, jump to step 4.

Digital PR 118

Digital PR Pitching Radio Google 118

Sword and the Script

MARCH 3, 2020

Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. 6) Quick hits in PR technology.

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Pitching Instagram Survey Data 78

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. Heres How Menu Prices Have Changed Over the Years [2024] Reddit mentions McDonald’s Press Release Statement from FinanceBuzz on Fast Food Inflation Study Fast Food Wars 2024: Which Value Meals Offer the Most Bang for Your Buck? ” 6.

Viral 62

Viral Digital PR Pitching Data 62

PR for Anyone

JANUARY 12, 2022

When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. People want to connect with people they see on TV or hear on the radio or a podcast. You can also guide the conversation back to what you can answer. ” PR FOR ANYONE.

Interviews 130

Interviews Television Media Radio 130

Critical Mention

SEPTEMBER 27, 2019

– via Oxford Economics Study. Once you’ve garnered some earned media by pitching journalists or catching an influencer’s eye, repurpose your earned media coverage by promoting earned mentions. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Brand 100

Brand Branding Advertising Advertising 100

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. I remember pitching somebody something freelance.

Digital PR 71

Digital PR SEO Agency Pitching 71

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 Pitches should be personal and relevant. Image credits: Unsplash , aforementioned Muck Rack Study.

Software 117

Software Reddit Marketing Survey 117

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! I’ve had better luck pitching early in the day vs. later in the day. Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. The TVEyes platform couples artificial intelligence with industry-leading video search technology to identify and quantify relevant coverage and brand presence across TV, radio and podcast sources.”. The study has a couple of other nuggets too.

Software 121

Software Analysis Data Technology 121

Flack's Revenge

JUNE 2, 2015

Note: if you are interested in the back story, the former analyst replied very enthusiastically when I pitched him the idea for this post right after the talk. So I drafted and sent it to him… and was met with radio silence, despite several phone call and email follow-ups.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Sword and the Script

MAY 9, 2017

3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. The PR Stunt that Saved Batman for Generations.

Publicity 108

Publicity Radio Crisis Crisis Communications 108

PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. . #3 – publicity is what we call “earned media.” ” Someone else is using you as an industry expert so you’ve earned that citation. This is the power of media.

Advertising 130

Advertising Advertising Publicity Video 130

Buzzstream

JANUARY 8, 2025

This is how Sage had so much success with their Affordability Connectivity Program impact data study. Rewrite pitches for clarity and relevance. You’re getting brand mentions, potentially broadcast segments on traditional TV and radio. I mean, I get pitches all the time of “dear Sage, we have this link.

Digital PR 62

Digital PR Google Comparison SEO 62

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. Looking into the rest of 2022 and beyond, the focus is set on in-depth strategy, personalized pitches and airtight data. The state of journalism in 2022.

Pitching 58

Pitching Media Journalism Data 58

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. Canadaland , Radio Lab, This American Life and The Joe Rogan Experience are just some of the podcasts that routinely appear on iTunes’ “Top 10 Downloads” list each month and they each boast their own rabid, weekly following.

Advertising 100

Advertising Advertising Television Radio 100

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories. When did you send the pitch?

Pitching 40

Pitching Media Small Business Writing 40

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

Landis PR

APRIL 12, 2021

SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. It’s Human Nature 101: I’m much more inclined to weigh a pitch — or take a complaint seriously — if it comes from a PR person I’ve gotten to know and trust. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Mora Communications

SEPTEMBER 9, 2015

When pitching your film to the media remember –. Every single day journalists are looking for stories for their magazines, newspapers, TV segments, radio shows, blogs and online publications. Look at your pitch from the media’s perspective and not yours. Now review how you can pitch these different aspects as stories.

Film 45

Film Pitching Radio Newspapers 45

PR 20/20

SEPTEMBER 25, 2018

Usability studies confirm this! Think of your website like an elevator pitch. Phones need to establish a radio connection before even loading your website, inevitably increasing the time users are left waiting. Is your website giving visitors too many options at a time? Consider ESPN.com , for example. Photo credit: ESPN.

Mobile 72

Mobile Web Radio Trends 72

MaccaPR

JULY 8, 2015

Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. That kind of PR pitching reveals a shot-gun approach. When I used to work at KFAI Radio, I’d dig out the old PR releases that everyone else in the newsroom threw out – I wanted to uncover the alternative to the alternative news!".

Interviews 48

Interviews Radio Journalism Newspapers 48

Mora Communications

OCTOBER 23, 2017

If they’ve been covered in a radio or magazine interview, or on TV, many simply wait for sales to materialize right after the fact. Study it, add to it, and brainstorm your own ideas. Use your TV and radio appearances and magazine and newspaper articles to land other media. Check out the list below.

Marketing 40

Marketing Radio Interviews Newspapers 40

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. She shares insights and tactical advice from years of experience (and success) from pitching internationally. Like you have to be pitching your stuff.

Internal 62

Internal International Digital PR Course 62

Waxing UnLyrical

JULY 2, 2018

My degree is in mass comm and I went to school for a career in radio. A3 I studied journalism in grad school. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. measurePR #PRStudChat #measurepr. A3: Hard to say. What did for sure?

Measurement 43

Measurement Nonprofit Education Twitter 43

Mora Communications

OCTOBER 17, 2017

Your being featured in a magazine, newspaper, television, or radio positions you as a professional in your field. There you define your stories, your media pitches and what separates you from the others in your field. Try and come up with a number of different pitch and story ideas. . The media loves numbers and studies.

Publicity 45

Publicity Construction Television Radio 45

Communications Conversations

FEBRUARY 3, 2016

When you hear her talking on the radio, she’s raving about our great state. is exciting, but it’s impossible to promote all of the assets in one breath, so my solution is the rule of three and roundup-style media pitches. Impressive details about Explore Minnesota’s recent ROI study can be found here: [link].

Tourism 60

Tourism Travel Instagram Pitching 60

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases.

Google 40

Google Trends Twitter Community 40

Buzzstream

APRIL 25, 2024

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. I have yet to find a convincing study that proves otherwise. Craft Your Email and Pitch The email pitch for unlinked mentions is one of the more straightforward emails you can send. But are nofollow links worthless?

Brand 62

Brand Branding How To SEO 62