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Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.
Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Upwave helps PR professionals create proactive data and trends using its Instant Insights feature. Google Trends. Google Trends is underutilized in our view. Radio Guest List.
She pitched it to her editor who loved it too and they wrote an article about me. Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch.
PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. You can also create an editorial schedule where you plan to release periodic industry trends (e.g.
Public relations is always changing, and technology trends are a big influence on how PR evolves. Whether your world is strictly B2B or your target audience straddles business and consumer audiences, there are some technology trends that can — and should — influence your PR and communications campaigns. Virtual Reality.
It’s no secret, media pitching these days can be a challenge. Here are 5 secrets for a successful automotive media pitch: 1. Point to trends and issues – Even if you don’t have breaking news to offer, reporters are always looking toward emerging issues and overall trends.
Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? It is the end of August.
Civility matters, and if communicators aren’t the leading the band of discourse, we will all be off pitch. This is radio nowhere. These same principles hold true with your teams. Proactive culture communication must show and tell people why they should join your band and not go solo. “I I was driving through the misty rain.
Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Radio silence is common, and can be a telling response in itself. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Don’t call.
With the knowledge that trends are shifting faster than ever, it’s never a bad idea to be prepared for what’s around the corner. Here are four PR trends to consider for 2021: 1. Track news related to your industry, check out what’s trending and keep track of what your audience is saying to stay a step ahead for 2021. .
Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Always be prepared for your media interview. Know who is interviewing you.
Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. Google Trends ) 2. Google Trends ) 3. The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%).
During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Avoid buzz words. Mairin McCabe.
In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!
To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. It has both radio and television in both French and English. Understanding the nuances of regional differences and having solid relationships with media is critical for securing interest. story angles.
Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Then, when you’re down to pitching the actual content, they might already recognize your name.”
CES is the place for the technology industry to dive in on business and technology trends, with thousands of exhibitors across the show floor and the average executive hosting nearly 30 meetings in Las Vegas,” said Kinsey Fabrizio, president, CTA. “We If you haven’t started yet, you’re behind.
Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important.
Radio Guest List – the HARO of audio! Want to hear from producers and hosts of radio broadcasts and podcasts? PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise.
You don't want to be scrambling for journalist contacts when your brand is trending for all the wrong reasons. Before (or instead of) your morning coffee, you can spot potential issues, track sentiment changes, and catch those first few negative mentions before they become a trend.
What is trending or seasonal NOW? Take that old pitch and send in a similar story that covers what is happening now and see if you aren’t the one to be on tv shows about your topic of expertise. If you see a story and wish you were the featured expert, keep that topic in mind and pitch it in the future… with an update.
Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. That person may have: faced and overcome some challenges or problems.
And the cuts keep coming: In 2016 at least 400 cuts, buyouts or layoffs were announced and the trend continues in 2017 with layoffs at the New York Times, The Sacramento Bee and others. Radio and TV stations are also hard hit. That means there are fewer reporters to pitch your stories to. Use the newsroom as a content hub.
For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people. The pitches I’ve received are all highly automated.
I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! But then, as my confidence in what I was doing grew, that confidence came through in my pitches and my follow up and with that, came more yeses.
Can you take a news point or trend and leverage it for coverage? Tactic 2: Provide Commentary on Election Related Topics “Identify the trending stories or key election issues where your client can offer valuable insights, and strategically position them as the expert on the political matters at hand.” Here’s how to do it.
For example, I found this great study on food delivery trends based on proprietary data from GrubHub. Use Google Trends New Trending Now section for reactive PR According to the leaked API documentation , Google seems to prefer getting links in these kinds of fresh news stories. Then, work Google Trends into your daily routine.
” The blog is a reliable source of macro PR information and industry trends. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. The Cision Blog.
Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.
I was in a Seinfeld state of mind, having just watched (and loved) his new Netflix special Jerry before Seinfeld ; and was thrilled to hear him being interviewed by Howard Stern on Sirius radio. Stern is another uniquely NY comic personality who I’ve loved to listen to over the years, since his days on NBC talk radio in the 80s).
Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. So pitch, pitch, pitch, and let me know all of your success stories. Tell them you thought they might be interested in the topic and that you were interviewed on the subject.
Can you tell us what types of stories, trends or issues are on your radar now? In addition to our technical education mission, we are working on a number of feature articles and videos discussing industry trends and products with retail shops, volume builders and their suppliers. It’s been more than 50 years.
Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! Because people buy stories, not sales pitches. Learn more about our media database.
To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?
Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.
Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.
Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. When it comes to the news industry, trending topics come and go like the tides. The episodes feature a wide array of professionals within the field and offer insight on a multitude of topics and trends.
Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.
You can even use Google Trends to monitor brand search volume after campaigns to measure awareness spikes. Rewrite pitches for clarity and relevance. You’re getting brand mentions, potentially broadcast segments on traditional TV and radio. I mean, I get pitches all the time of “dear Sage, we have this link.
Can you tell us what types of stories, trends or issues are on your radar now? My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018. What advice do you have for PR people that want to pitch you?
5) Muck Rack rolls out “Google Trends” tool for PR. The new tool, called Muck Rack Trends , enables PR pros to search for “two or more topics” and instantly analyze “millions of articles to bring you insights like the number of articles published over time, top media outlets and journalists, share-of-voice and key message pull-through.”.
When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. People want to connect with people they see on TV or hear on the radio or a podcast. You can also guide the conversation back to what you can answer. ” PR FOR ANYONE.
Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. Over the past 15 years, the number of traditional auto suppliers participating in CES had steadily trended upward. We expect that trend to continue.
Use tools such answer the client to see how many people have clicked through for your coverage or ask them if they noticed sales peaks on days where your secured great pieces or had radio days. Answer The Client Know your slides This is especially important if your slides have gone for a review and been changed. Is this all the you achieved?
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