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My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. The initiative is to empower women by giving them a voice and a platform via 50 Internet radio shows, called #50Shows.
Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.
Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Radio Guest List. Google Trends. Google Trends is underutilized in our view.
As I found editorial success for my agency’s clients, I was able to branch out and pitchradio and television broadcast opportunities. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. Be flexible in your pitch.
For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Clearly, there are benefits to pitching local media. Don’t pitch too many reporters at the same publication. Lead with the local hook.
Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Don’t stalk them on Facebook, but Twitter, things like that, LinkedIn. They are people.
My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. The initiative is to empower women by giving them a voice and a platform via 50 Internet radio shows, called #50Shows.
The second-best time of day to pitch media is between 10 a.m. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. like a Wall Street Journal reporter I used to pitch). And of course, the best time of day to pitch varies widely depending on the type of media you’re pitching.
We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. Can pitching be taught or is it an “on the job” skills you need to develop? What constitutes a slam dunk pitch? On Wednesday, January 25, 2017, at 8:30 p.m.
One thing to pinpoint is France’s strong public broadcasting sector, overseen by organizations such as France Télévisions (TV), Radio France (radio), and France Médias Monde (international broadcasting). X/Twitter : 30.9% Essentially, we know how to successfully place our clients’ stories. Pinterest : 28.1%
I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.
Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. Her favorite social platform is Twitter , connect with her there. Is PR Right for me?”
(h/t to Craig Matsumoto who flagged this on Twitter.). Online Radio on the Rise. When was the last time you pitched online radio? Specifically, 44 percent of Americans age 12 and up listen to online radio on a weekly basis. Uncategorized radio outreach SEO VentureBeat visual storytelling'
Radio and TV stations are also hard hit. That means there are fewer reporters to pitch your stories to. Craft a short pitch that will get the attention of the reporter/producer and link to the full data in your newsroom. Fo llow me on Twitter. Get the Digital PR Tips newsletter each week.
For social media monitoring, Prowly lets you track mentions on X (Twitter), Facebook, Instagram, TikTok, and YouTube. Be sure to check mentions in print magazines, radio programs, and television. Prowly's AI Assistant can help you craft email pitches that sound more personal and polishedno more writers block, no more generic copy.
Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.
For instance, if your target audience matches Twitter user demographics, ensure the outlet you use offers PR publication to location- and industry-specific Twitter handles. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses.
And in crisis management, those hours can make the difference between "minor issue resolved" and "trending on Twitter for all the wrong reasons." #2 Then be brutally honest about what you actually need versus what just sounds cool in a sales pitch. What used to take hours of manual monitoring now happens automatically.
The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.
Jones cited PR subscriptions service Critical Mention, which has tallied 10,627 mentions of Starbucks and ‘Game of Thrones’ online and on TV and radio around the world.”. Pitches should be personal and relevant. Twitter the news winner. “91% 91% of PR pros choose Twitter as the number one platform for following journalists.”.
Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.
My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.” Companies are now trying to avoid a bust.
We’re old enough to remember the first video played on MTV (it killed a radio star in fact) and I’m hometown proud of Taking the Stage , so we were more than happy to help them shine some light on some poor pitching. Uh, IRONIC, no, to send out a pitch about wasting resources when you''re TOTALLY WASTING RESOURCES?
To be sure, the company responded to my inquiry about service restoration on Twitter: “Yes, service is restored. Feel free to message me on social media ( LinkedIn , Twitter ) or use the email contact form here. The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives.
You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Social Awareness. SCHEDULE A DEMO.
You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. The same was true for watching hours of TV news or listening to shows on the radio. Social Media – Twitter, Instagram, Facebook, YouTube, etc.
Elevate your Pitch Game. Not only do marketers benefit from team integration, but PR pros can also benefit from cohesive teamwork by enhancing their pitches and speeches with key points from engaging marketing collateral. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?
With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Clearlink used to pay a panel of journalists for feedback on pitches and ideas. I remember pitching somebody something freelance. How many pairs of shoes are Americans in?
A: MarketingProfs Chief Content Officer Ann Handley forwards me any pitches she likes. I also run any pitches I receive by her to see which she’d like me to pursue. You could also keep an eye on Twitter and other social networks for any mentions of you or your podcast, and thank people who share the episodes. Or a podcast?
By not targeting the right contacts, your perfect pitch can fall on deaf ears. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Pay attention to if/how your contacts deal with pitch requests, particularly on social media. For instance, radio presenters differ from producers.
Once you’ve garnered some earned media by pitching journalists or catching an influencer’s eye, repurpose your earned media coverage by promoting earned mentions. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention.
Currently, on Twitter there are something like 6,000 tweets/second. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect. Share Tweet Share. Until next time! Critical Mention.
Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics. Twitter - instant sharing on what’s trending and relevant. You can do so by producing valuable content that doesn’t sound like an actual sales pitch. . Utilize Social Analytics Tools. Find your Target Audience.
By pitching the media in this way, you will be light-years ahead of your competition and journalists will be thrilled to work with you because you’ve just made their job that much easier. If they are active on Twitter, follow them, retweet them, share their work and comment on their stories. Do the same on Instagram.
It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? This is the time to get creative and produce a wide range of online content. Until next time! Critical Mention.
What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. Some PR folks are our best friends when they are touting great news, but go radio silent when we have legitimate questions when not-so-great news comes out. Any pet peeves with PR people?
The system’s dashboard supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, and TikTok, and allows you to schedule, publish, and manage your social content without jumping between different interfaces. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts.
When we talk about the media, we think of newspapers, magazines, TV, and radio. Not only is this the medium where you have the most control over your message, but you also can measure how many visitors are coming to your Twitter, Facebook, LinkedIn and other platforms. Quantity, quality and Google Analytics.
Proactively pitch to journalists who cover your industry or area. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Doing so will help turn earned coverage into endorsements. Publish newsworthy articles, press releases and blog posts. Until next time! Critical Mention.
Read their articles, view their broadcasts or listen to their radio programs to get a sense of what they report on. Start by following key journalists in your industry on channels such as Twitter, Facebook and Google+. Social media is an excellent tool to use when starting to build a relationship with media outlets and journalists.
You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Social media sources can include Twitter lists, Facebook groups, and LinkedIn communities. Journalists receive hundreds of PR pitches every day. The journalist can transition from reading your pitch to reading your press release.
They respond to news events and often — even in these Twitter times — provide their clients with the first, essential report of breaking news events — the famous who, what, where, when and, less often, why. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower.
My entire education was here on Twitter from people like @shonali, @ginidietrich, @mikeschaffer, and more #measurepr #measurepr. My degree is in mass comm and I went to school for a career in radio. Twitter and the community that took me under its wing. Although the conversation ended on Twitter, we’d love to hear your thoughts.
But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Increasingly, larger PR consultancies won’t be up against the usual suspects at pitch, it’ll be full service agencies covering a number of disciplines. Share their stuff and chat.
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