ImPRessions - Crenshaw Communications

JUNE 3, 2021

Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail.

Journalism 344

Journalism International Internal Pitching 344

PR for Anyone

MARCH 21, 2020

to retail to small business, big business, even Wall Street. Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio.

Real Estate 290

Real Estate Skype Radio Pitching 290

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

If it’s just a casual call about retail trends with an executive for a major retail client, surely there’s no need to be on, right? . Additionally, these interviews offer a great opening for proactive pitch angles based on insights from the conversation. And one of the most important parts is properly staffing the interview.

Interviews 308

Interviews Media Retail Course 308

Sword and the Script

MARCH 18, 2025

Today, in 2025, its on pace to surpass Walmart in sales , which would make it the largest retailer by that measure, according to The Wall Street Journal. They want a pitch, press release and story that effectively says, Our company is awesome and now its even more awesome. The reality is thats not a story.

Film 93

Film Retail Course Pitching 93

ImPRessions - Crenshaw Communications

MAY 13, 2021

adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. The ideal team member will have worked with various B2B tech companies (e.g., within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

PRSay

NOVEMBER 25, 2024

If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Create your own opportunities. Consider smaller organizations and campus roles.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Onclusive

FEBRUARY 12, 2018

We also work on PR for both the retail side of the company as well as the non-retail portions of Overstock services. People generally know Overstock.com as one of the leading online home retailers, but are often surprised to know that we also offer: Financial Services (lending, investments, credit cards, and insurance).

Interviews 223

Interviews Retail Data Insurance 223

OnePitch

AUGUST 3, 2022

Kicking us off for August on Pitches That Placed (PtP) is a case study that landed a placement in Modern Retail. ” Let’s take a closer look at how (and why) this pitch placed: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked.

Retail 52

Retail Pitching How To Case Study 52

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Industry-specific publications, whether healthcare, retail, or financial services, may lack the overall readership numbers and broad reach of a national news site, but they resonate with a given target audience and engage decision-makers that can impact an organization’s growth. The audiences are fundamentally different.

Media 310

Media Retail B2B Journalism 310

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

5W PR

SEPTEMBER 16, 2024

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers. Ready to elevate your holiday strategy?

Retail 78

Retail Case Study Storytelling Creativity 78

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Don’t make research a sales pitch. This is meant to be a soft sell, not a hard commercial pitch. For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping. Instead, they ask that the focus be on polling retail executives.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

Onclusive

AUGUST 28, 2019

Pitch and land positive media hits, then use LinkedIn ads to reach retail investors with positive coverage. Simply put, using paid ads to promote your earned content, converts at a much higher rate than traditional media buys. Launching a new car model? Boost positive reviews that target in-market buyers. Selling B2B software?

Media 240

Media LinkedIn Retail Consumer 240

Flack's Revenge

SEPTEMBER 16, 2014

For those in tech PR not working with Apple, it seems like we were handed a mini-vacation during the 9/9 event – it was futile to be trying to pitch anything else, especially consumer-tech related). He wrote: Apple’s ability to seize the moment and preoccupy the press is without peer.

Energy 196

Energy Analysis Media Retail 196

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. Not all bloggers (or journalists) are “pitchable”.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications. PR pros often wear lots of hats….or or costumes.

Creativity 243

Creativity Retail Groups Media Training 243

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Media Relations 98

Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Initially, it was predominantly retail investor-based. Is tangible data the draw to your IR site – or are institution investor looking for more soft, intelligence? . Since 2012, the study has evolved.

Infographics 153

Infographics Comparison Retail Study 153

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.

Pitching 62

Pitching Trends Google Data 62

Ishmael's Corner

OCTOBER 29, 2014

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) This way, we could better target the media properties that reach this audience on a behalf of a client keen to gain greater mindshare in the retail channel. They could answer with as many sources as they liked. Google won.

Facebook 148

Facebook Media Storytelling Retail 148

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Gone are the days when PR for B2B tech was a simple equation: “Give us an asset, and we’ll pitch it to reporters.” Once these have been communicated, your agency should be adept at spinning these core ideas into pitch angles that resonate deeply with your market audience.

B2B 156

B2B Company Storytelling Retail 156

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. Digiday One of the top publications for anything brands and media, Digiday has a wide offering of newsletters on topics such as media, marketing, retail, the workplace and more.

Company 203

Company Case Study Trends Crisis Management 203

Prowly

DECEMBER 4, 2024

You need those strategic insights ASAP to create timely pitches, plan relevant and targeted campaigns, track your progress, and report successes to stakeholders. Address them in your press release or pitch. It can take precious hours away from you–hours that could be spent building great public relations.

Data 104

Data Media Product Launch Analysis 104

ImPRessions - Crenshaw Communications

AUGUST 9, 2016

Be mindful of this when putting together pitches, you can’t be too early! It’s often helpful to include start dates in pitches that are localized to a particular city or state. As with any good PR pitch, seek out trends to hitch your company’s product or service to. Trends, trends, trends.

Fashion 120

Fashion Survey Pitching Retail 120

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? It has a big impact in the retailers decisions. Have you ever wondered how retailers choose how prominent to place each product? But what if you could double the amount of people that see the great review?

Retail 168

Retail International Internal Twitter 168

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I spend a good chunk of my time on media relations and pitching. My role was focused on media pitching on these virtual classes, vs. our typical in-club offerings. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

JUNE 14, 2016

billion in 2016, according to the National Retail Federation. Last year’s hashtag, #jokesfromdad, launched by home goods retailer hhgregg, had us in stitches watching the video of children retelling irresistible “dad jokes.” Marketing and public relations professionals would be wise to take heed.

Retail 120

Retail Viral Video Pitching 120

Cision

MARCH 29, 2016

” Joe Eichner takes that thought to the next step by considering the audience of a journalist or an influencer, saying that we tend to overgeneralize when pitching messages to these professionals. 2015) recommends imagining your PR as having distinct wholesale and retail operations. Pitching Stories. ” 4. Eichner, J.

Retail 120

Retail Pitching Print Writing 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. You'll also form new partnerships more easily, break into new markets, and have an easier time negotiating with suppliers and retailers. #4 TRY PROWLY FOR 7 DAYS FREE What is brand recognition? And this spans beyond products.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

MARCH 17, 2016

That has major implications for PR, broadening the scope of where to pitch stories and share messages with their audiences. Virtual or augmented reality is perhaps more prevalent as a marketing tool, as brands in travel, outdoor gear, and retail experiment with new ways to let customers experience their products or services.

Trends 120

Trends Radio Retail Technology 120

PRSay

MAY 17, 2019

On a panel titled “The Future of Work: The Revival and Reimagining of Retail,” Vikrum Aiyer , vice president of public policy and strategic communications at Postmates, talked about how his company is working to help the small businesses they service. ” Public safety.

Small Business 109

Small Business Retail Transportation Technology 109

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.

Viral 62

Viral Digital PR Pitching Data 62