article thumbnail

New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. That landed with me because most of my paid work is anuran B2B SaaS and software. And now on with the PR Tech Sum.

Software 176
article thumbnail

The tide of news in PR software is slowing [PR Tech Sum 59]

Sword and the Script

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent. Let’s talk.

Software 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR Playbook: How to Personalize Emails Successfully at 2x Speed

Prowly

There’s no room for weak pitches. It really depends on the list and who we're pitching.” In Dawn’s opinion, pitching is a bit like small talk–you’re supposed to weave in timely and relevant topics that spark a conversation. Her press release got a lot of clicks, which means the pitch is on the right track.

How To 211
article thumbnail

6 Simple Ways to Create Better PR Pitches

Cision

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Use Software.

Pitching 298
article thumbnail

Best PR Crisis Management Software Comparison: 6 Options to Consider

Prowly

Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. Key info on the best crisis management tools: prices, pros and cons Benefits of using crisis management tools How to choose crisis management software for your team?

article thumbnail

How to Choose the Best Reputation Management Software? (+ Examples)

Prowly

What is reputation management software A reputation management platform is a tool that will help you maintain and enhance your online presence. Use Prowly's all-in-one software to follow mentions and analyze sentiment. Try Prowly free for 7 days now or keep reading to learn more. How does it work?

Software 104
article thumbnail

How to Write a Media Pitch: 7 Proven Tips + Examples

Presspage

The average journalist receives dozens (if not hundreds) of pitches daily, yet the response rate hovers around a paltry 3.15%. So, how do you cut through the inbox clutter and get your pitch picked up? What is a PR Pitch? 7 tips for a killer media pitch 1. Nail your subject line Your pitch lives or dies in the inbox.