Prowly

JANUARY 23, 2025

Pitching to trade media requires surgical precision. To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media.

Pitching 104

Pitching How To Media B2B 104

Prowly

DECEMBER 11, 2024

What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done.

Pitching 104

Pitching How To Media Tools 104

Remote PR Jobs

FEBRUARY 11, 2025

For years, Help a Reporter Out, HARO, made it easy to connect with journalists, making it an essential tool for securing media coverage. HARO (Help a Reporter Out) was originally founded by Peter Shankman as a Facebook group connecting journalists with sources and quickly became an essential tool for media outreach.

Media 133

Media Pitching Tools Resources 133

Prowly

FEBRUARY 13, 2025

We will also list some powerful tools and strategies to help you with the task. START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms.

Measurement 104

Measurement Tools Branding Brand 104

Presspage

MARCH 18, 2025

The average journalist receives dozens (if not hundreds) of pitches daily, yet the response rate hovers around a paltry 3.15%. So, how do you cut through the inbox clutter and get your pitch picked up? What is a PR Pitch? 7 tips for a killer media pitch 1. Nail your subject line Your pitch lives or dies in the inbox.

Examples 78

Examples Pitching Writing How To 78

Prowly

DECEMBER 17, 2024

We get it, finding the perfect PR tool can be overwhelming. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life. What is Prowly? Makes a difference!

Comparison 104

Comparison Software Tools Analytics 104

PR for Anyone

OCTOBER 11, 2021

The easiest way to pitch the media is with a plan in place. Planning ahead with themes and then specific topics will make it so much easier to just get that pitch out. Here are some pitching ideas: WINTER THEMES. This should spark some pitching ideas. Remember that pitching consistency is the key for success.

Real Estate 221

Real Estate Pitching How To Television 221

Prowly

NOVEMBER 17, 2021

Quick question: Do you know how well your email pitches are performing? There are at least a few email metrics that you can measure on a regular basis to assess the effectiveness of your pitches and make improvements whenever needed. If you’re using a PR outreach tool like Prowly, the job of measuring them will […].

Pitching 197

Pitching Measurement Tools Media 197

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

Communications 383

Communications Tools Google Resources 383

Prowly

DECEMBER 9, 2024

Prowly gets this data direct from Semrush, one of the world's most accurate SEO tools. TRY PROWLY FOR 7 DAYS FREE The post 15 Top Magazines in the US to Pitch in 2025 appeared first on Prowly. This will give you a list of outlets with anywhere from 20 to over 150 million monthly visits.

Pitching 104

Pitching Sports Financial Analysis 104

Prowly

JANUARY 14, 2025

PR Problem #1: Pitch engagement is lower than ever before Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill. The emphasis is on deeply researching Tier 1 journalists, crafting individual pitches, and focusing on building lasting relationships.

Pitching 104

Pitching Data Analytics Writing 104

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Storytelling 195

Remote PR Jobs

AUGUST 16, 2023

Two of the most common methods used to generate buzz are press releases and pitches. Conversely, a pitch is a personalized message directed toward a specific journalist with the aim of persuading them to cover a story. Pitches should be concise, engaging and grab the attention of the recipient right away.

Pitching 205

Pitching SEO Storytelling Resources 205

PR for Anyone

NOVEMBER 3, 2021

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Don’t pitch me the gourmet kitchen with cathedral ceilings.

Real Estate 223

Real Estate Local Pitching Media 223

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. CTRs and response rates to pitches are not a perfect comparison.

Pitching 195

Pitching Analysis Report Survey 195

5W PR

NOVEMBER 22, 2024

Media relations remains a powerful tool for driving business success and shaping public perception. The Importance of Media Relations in PR Media relations serves as a powerful tool for brand awareness. Then, there is pitching stories effectively. Tailor pitches to each specific outlet and journalist.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Buzzstream

DECEMBER 6, 2024

Media Requests on Social Media The best, most direct, tool-less alternative to HARO/Connectively is to monitor media requests on social platforms like X or BlueSky by hashtag. The tool may look familiar because it was created by HAROs founder, Peter Shankman. Did I mention its free? Who is it best for? Why might it not be the best fit?

Case Study 116

Case Study Pitching B2B Tools 116

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent.

Software 156

Software Wikipedia B2B Pitching 156

Sword and the Script

DECEMBER 3, 2024

New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products. Propel launches 2.0

Software 176

Software Measurement B2B Training 176

Garrett Public Relations

JANUARY 19, 2020

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […]. With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Social Media 216

Social Media Tools Small Business Media 216

Agility PR Solutions

FEBRUARY 2, 2021

The popularity of email, its ease of use, and the abundance of email tools out there makes email a go-to communication method for lead generation and other PR campaigns. The post 3 common email pitch mistakes that will undermine your PR campaign appeared first on Agility PR Solutions.

Pitching 180

Pitching Tools Communications Analysis 180

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. It also allows for pitching through the platform, which checks off distribution.

Software 182

Software Tools Print Technology 182

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams!

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. The interface is intuitive and delivers a fantastic user experience.

Media 369

Media Software Pitching YouTube 369

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

Stephen Waddington

MAY 16, 2022

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Journalist engagement has decreased from 2021, with journalists only responding to about 3.37% of pitches. Here’s a summary of the findings.

Pitching 151

Pitching Media Relations How To Media 151

PRSay

NOVEMBER 11, 2024

What do journalists hate most about pitches and releases? Instead of: National Semiconductor’s Workbench Sensor Designer tool enables engineers to quickly move from concept to simulation to prototype in a few keystrokes. Information that’s not relevant to their audience, according to Greentarget. When the St.

Report 151

Report Writing Engineering Study 151

Sword and the Script

FEBRUARY 18, 2025

Yet in media relations, knowing who would be receptive to what pitch is a significant part of the job; you can’t be successful without it. So, at the very moment, senior PR people obtained a level of proficiency, experience, and dare I say wisdom, in their careers they abdicate the responsibly of media lists.

Media 129

Media Pitching Media Relations Strategy 129

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Feedback on pitches. Tech tools for staying connected . Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

PRSay

JANUARY 20, 2025

As communicators, storytelling is our most powerful tool. Whether were building campaigns, pitching stories or crafting executive speeches, centering peoples lived experiencesespecially those from marginalized communities can drive social change and shift perceptions.

Communications 147

Communications Leadership Storytelling Ethics 147

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. The database also has built-in features for list-building and a generative AI feature for pitching. Pitch podcasts by noon.

Analysis 173

Analysis Tools SMB Software 173

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. Do you have any news for us to pitch? Never ask an executive if they have anything for us to pitch. Why bother?

Agency 353

Agency Interviews Pitching Retail 353

Cision

MAY 2, 2017

Imagine how powerful this tool is for a Realtor who can now show several images of a listing or a restaurant owner who can share images of ten different entrees. How can you use this tool to benefit your business? Build relationships through social media so that when you pitch you are a warm lead versus a cold one.

Social Media 167

Social Media Media Local Pitching 167

Sword and the Script

APRIL 1, 2025

Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. The word reasoning is buzzy across generative AI circles pitched as the anecdote to hallucinations. PRophet takes a different approach to finding media contacts to pitch.

Software 78

Software Pitching SEO Tools 78