PRSay

OCTOBER 30, 2018

It seems like every few months I see a tweet ripping into a bad PR pitch. The blogger portrayed the pitch as comically superficial. It went against every principle of clear writing that I talk about in my post, trainings and even tweets. So, in summation: What you pitch is secondary to who you pitch.

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Pitching Training Media Relations Blogging 143

PRSay

JANUARY 11, 2022

Problem: Reporter response rates to media pitches are at 3.49 Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. So, what is the goal of the PR pitch? However, a story is rarely secured on the initial pitch. Pitches that grab reporters.

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Pitching Report Media Writing 194

Sword and the Script

OCTOBER 29, 2024

Academia often structures undergraduate training around them. We put a similar program in place for contributed articles, pitches and press releases too. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. The trade publications often focus their reporting on them. The results?

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Marketing eBook Guidelines B2B 216

PRSay

APRIL 9, 2021

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. Not these winners.

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Pitching Travel Journalism Exercises 167

ImPRessions - Crenshaw Communications

OCTOBER 3, 2022

That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington D.C. Sessions covered practical matters like how to get a fast start on a new account, time management, acting as a strategic partner for clients, crafting the perfect media pitch, and a state-of-the-company from our CEO Dorothy.

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Travel Training Pitching Course 318

Prowly

JANUARY 14, 2025

PR Problem #1: Pitch engagement is lower than ever before Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill. The emphasis is on deeply researching Tier 1 journalists, crafting individual pitches, and focusing on building lasting relationships.

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Pitching Data Analytics Writing 104

ImPRessions - Crenshaw Communications

AUGUST 14, 2019

Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. In my experience, more than 90% of the time when I do connect with someone by phone, they end the call requesting the email pitch. Mind you, it’s the same email pitch I already sent. The email pitch they never read.

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Pitching Meeting Training Communications 149

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Training. PR professionals are now responsible for training a growing number of executives.

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Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community.

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Pitching Radio Newspapers Print 150

Prowly

DECEMBER 17, 2024

The all-in-one tool is available starts at $258 per month billed annually , which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more. What features does it offer?

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Comparison Software Tools Analytics 104

PRSay

MARCH 14, 2019

Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox. Get more media pitching knowledge from Michael Smart here.

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Pitching Real Estate Media Relations Trends 162

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

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Pitching Nonprofit Financial Insurance 130

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Your pitch is much more likely to be seen easily. If you’ve been following me, you know how to write a good pitch that is more likely to get the YES.

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Pitching Television Media YouTube 130

PR for Anyone

JULY 28, 2022

Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet. Last week I gave you ideas to pitch for the rest of the year. Here’s an example.

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Pitching Media YouTube Interviews 130

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! This week, I want to challenge you to come up with one pitch per month for the rest of the year.

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Pitching Media YouTube Video 130

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.

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Report Pitching Media Survey 170

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

It goes without saying that no freelancer should need special training beyond project orientation and processes. With training costs being one of the biggest expenses of hiring a traditional entry-level employee, eliminating that time is a benefit. Choose wisely and check references.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JULY 20, 2021

Start pitching early. To make sure they have enough time to cover the announcement, PR should start pitching at least 72 hours before the release goes out. But be careful with embargo pitching. If you’re pitching your SPAC announcement globally, it’s important to understand that no one can break the embargo.

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Pitching Financial Media Training Training 296

PRSay

NOVEMBER 12, 2018

Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. It’s too late!”.

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Pitching Construction Web Media Relations 146

ImPRessions - Crenshaw Communications

OCTOBER 9, 2019

An open call for trained performers — Have I got a career for you! Now you can take your pitch and make each follow-up sound new, as if you’re discovering the idea yourself for the very first time. Thankfully, your voice and diction training has paid off. You’re on the phone pitching a TV segment to a news producer.

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Training Pitching Meeting Survey 241

The Proactive Report

JUNE 7, 2014

Any PR person who has pitched the media knows that if you send them crappy content it won’t get published. You have to make sure that the release or pitch you send is relevant, timely and will be interesting to their readers. Mastering Social Media Online PR algorithm facebook online PR optimize skills training'

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Facebook Training Analysis Community 262

Deirdre Breakenridge

SEPTEMBER 26, 2014

You can teach anyone how to do advance their PR skills and train someone on strategy and planning best practices or relationship building. Similar to a media or business pitch, eventually you will hit a relationship home run. That’s part of the equation, but not the first thing that stands out. Quite simply, I look for passion.

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Interviews Energy Meeting Conference 375

PR for Anyone

MARCH 21, 2020

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. As a speaker and trainer, with almost all events and conferences cancelled for the foreseeable future, I’m going back to virtual training and webinars. really shocking.

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Real Estate Skype Radio Pitching 290

PRSay

FEBRUARY 15, 2019

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. And it didn’t surprise me that at least one of them was hung up on what I’ll characterize as the “informal” tone of the example pitches I showed. Get more media pitching knowledge from Michael Smart here.

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Pitching Media Relations Examples Course 149

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? I could go on and on.

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Pitching Media Insurance Insurance 130

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. This is available to all customers.

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Software Pitching Ethics Technology 146

PRSay

FEBRUARY 28, 2019

When I question PR practitioners about their pitching habits, they often respond in the same way. For instance: • Introducing yourself first in an email pitch is a holdover from the days when most pitching was done over the phone. Including job titles in a pitch is a relic of sending news releases by fax.

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Pitching Media Relations Media Strategy 146

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. PR FOR ANYONE.

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Pitching Television Media Interviews 130

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. It’s the start of spring.

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Pitching Television Media Real Estate 130

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Pick one of these and start pitching the media today! what you can pitch your local media for the month of October. Think about what you can pitch in October. Follow the Get PR Famous Formula™ so you’re more likely to get the “yes” and start pitching.

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Pitching Financial Small Business YouTube 130

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

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Pitching Media Financial YouTube 130

PR for Anyone

SEPTEMBER 1, 2022

By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility. So listen to what’s happening online and use that to pitch your stories.

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Pitching Video YouTube Viral 130

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Step 1 – The Hook. Create a Great Hook.

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Pitching Media YouTube Video 130

PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! Tailor your pitch to each outlet and journalist. Keep your pitch concise and to the point. Be timely and relevant with your pitch. Make sure your pitch is grammatically correct and well-written. It all comes down to the pitch. Don’t make pitches about you.

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Pitching Media Interviews Video 130

PR for Anyone

APRIL 26, 2022

Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! So take a look at the whole structure of the deal and think about those fringe stories that you could pitch around that. Having you pitch the media. PR FOR ANYONE. Anyone can get publicity!

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Twitter Pitching Financial Video 130

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? If you are an insurance agent, this is a great time to pitch a story about this. Check out the new laws in your state and see what you can pitch to the media TODAY. to pitch the media to land in the media. Happy New Year! Twice a year all states implement new laws.

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Pitching Strategy Publicity Media 130

PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” When you pitch and offer these things to the producer, you are a) showing you understand how television works and b) making their job easier by giving them what they are going to have to dig up. PR FOR ANYONE. Anyone can get publicity!

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Pitching Television Interviews Video 130