PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

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Pitching Media Financial YouTube 130

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. See what’s trending and pitch your expertise around that. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. ” Newsjacking. Who knows.

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Trends Television Exercises Pitching 246

Onclusive

JULY 18, 2017

Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication. That’s what marketers and their PR colleagues need to track.

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Comparison Advertising Advertising Analytics 294

Onclusive

JUNE 1, 2023

Identify the best journalists to pitch your stories to Social listening allows you to keep up to date with the attitudes of journalists and what content they’re engaging with in real-time. As you already know, the key to securing media coverage is to make the journalist’s life easy; give them what they want and when they need it.

Strategy 370

Strategy Communications Reputation Measurement 370

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.

Social Media 179

Social Media Viral Company Media 179

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? We’ll listen to any pitch that comes our way, but we want those pitching us to understand that this is no longer just a hobby for us, but a business as well.

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Pitching Instagram Viral Facebook 120

Cision

MAY 24, 2016

Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc. Q: What makes a good pitch? “What makes a good pitch? Is it interesting?”

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Film Pitching Print Journalism 211

Cision

NOVEMBER 24, 2015

Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Viral content occurs when the right content is shared at the right time by the right people. It’s simple. It ’ s why I often say that you don ’ t need LeBron James to sell sneakers anymore.

Pitching 120

Pitching How To Instagram YouTube 120

Polaris

NOVEMBER 29, 2014

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. Yet even I’m bombarded with irrelevant pitches addressed to “Undisclosed Recipients.”. After all, if your agency sends a poorly planned pitch, your brand looks bad, too. Take time to avoid a viral disaster.

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Policies Marketing Viral Pitching 181

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Are you comfortable pitching yourself and your skills? What’s your niche?

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Travel Technology Conference LinkedIn 281

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.

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Pitching Consumer Trends Viral 104

Prowly

DECEMBER 4, 2024

You need those strategic insights ASAP to create timely pitches, plan relevant and targeted campaigns, track your progress, and report successes to stakeholders. Address them in your press release or pitch. No more waiting around until negative press goes viral. And in monitoring the media, timing is essential.

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Data Media Product Launch Analysis 104

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. For example, AI can help you organize notes, draft a pitch, and even generate responses that mirror a personal conversation with a journalist. As a result, you're competing against hundreds of pitches in a limited space.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening. The problem, the article alleges, marketers don’t have access to this data because they can’t see it and concludes with a pitch for branded URLs as a solution.

Viral 119

Viral Marketing Web Case Study 119

Cision

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Implement viral marketing tactics. The Key Steps.

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How To Real Estate Web Case Study 198

PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. The media is regularly covering trends that are going viral on that platform. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. We pitch the media.

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How To Pitching Film Video 130

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.

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Pitching Trends Google Data 62

Buzzstream

JANUARY 16, 2025

To ensure warm leads are protected and not lost in the stream of other pitches, the interaction history means that the wider team can also see if a journalist has replied. And, with the pool of journalists getting slimmer, its important to get pitches relevant and valuable for each contact, in order to build a good relationship.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 83

Social Media Pitching Media LinkedIn 83

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

We have learned from experience to vet all experts before you go to pitch them for broadcast or other interviews. The viral videos! Make sure you can deliver on your promises. Making the most of once-in-a-million opportunities like this requires precision planning. Make social media job #1.

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Hotels Local Interviews Viral 200

PRSay

APRIL 19, 2019

TED Talks espousing the merits of failure have gone viral. Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Get more media pitching knowledge from Michael Smart here. . But I’ve never liked failing.

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Hotels Training Viral Pitching 133

PRSay

JANUARY 6, 2021

Forget everything you’ve heard about latex” was the subject line of her March 19 pitch to journalists. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. This might have worked well if she were selling gloves. She wasn’t.

Communications 199

Communications Viral Fashion Public Affairs 199

PRSay

APRIL 18, 2024

Pitches, interviews and presentations that are humanized are stronger and far more engaging than those that are filled with stats and impersonal soundbites. When Swift swallowed a bug onstage, the memorable concert moment went viral because it was so relatable and because of how she handled it. Swift’s songs are never formulaic.

Leadership 188

Leadership Storytelling Viral Banking 188

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

New companies naturally want to make the brand story all about them, and a colorful narrative about a bootstrapped business can be a powerful media pitch in a PR campaign. Hegar is an Air Force veteran who’s running a longshot campaign to win a House seat in Texas, and whose video story went viral earlier this year.

Branding 173

Branding Brand Storytelling Video 173

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

OCTOBER 17, 2018

For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. Even though the writer over at SimpleMost loved our pitch, she knew her editor wasn’t going to have time to read through the pitch and assign it out.

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Pitching Viral Data Content Marketing 105

Sword and the Script

APRIL 2, 2024

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He However, I learned a lot about reporters and pitching in that capacity. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches. It was a very humbling experience.

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Reddit Software B2B Technology 183

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. Here are some tips based on tech PR experience. Rather than compete with Sundial, Unilever went the Dollar Shave Club route and acquired them.

Branding 136

Branding Brand How To Storytelling 136

Sword and the Script

SEPTEMBER 30, 2014

Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. And when it does, or when it is eventually bought by a larger company, you are part of that transaction—a key line in the sales pitch. Ello is a great example. Is Ello Worth the Time Investment?

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Viral Technology Google Pitching 123

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. For most of us, this is not a time to be newsjacking the outbreak with off-target or opportunistic media pitches. Out of sight can’t mean out of mind. Stick to the facts.

Employee 156

Employee Leadership Viral Small Business 156

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. Organic shares are really what make a story go viral. You can see the discussion on Twitter via #BWChat.

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Reddit Media Analytics Trends 160

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

Digital PR 161

Digital PR Tools Pitching Film 161

Bad Pitch Blog

MAY 26, 2009

This bad pitch comes from a mobile service provider’s agency. SUBJECT: *T-Mobile l Eco-Friendly Viral Videos. T-Mobile just launched a series of eco-friendly viral videos - the latest rollout under T-Mobile’s recently launched Mobilize sustainability platform, (www.t-mobile.com/mobilize) 3) Pitch Kills Story.

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Pitching Viral Mobile Video 40

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. I’ve learned that if you don’t authentically love and believe in the product, media professionals aren’t going to believe your pitches. to viral social media campaigns. . And please know your medium!

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Television Travel Tourism Pitching 120

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. What constitutes a successful pitch? If the body of the pitch is longer than 120 words, you might as well not even send it. Why is it – or why are they – important?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Bad Pitch Blog

JANUARY 28, 2011

The following are Bad Pitch Blog’s six rules of effective future media relations to illustrate what it will take to become the source journalists will depend on in the months/years ahead. Relevance (must drive every pitch). When we pitch in the near future, everything will be about relevance. What does that mean? Filter,man.

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Pitching Viral Writing Blogging 109