Muck Rack

SEPTEMBER 30, 2020

Webinar recap: Good lessons from bad PR pitches

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Pitching 141

Notified

AUGUST 1, 2024

In our recent webinar, Michelle Garrett , a seasoned PR consultant, author and speaker, shared valuable insights on the do’s and don’ts of how to pitch press releases to journalists.

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Pitching How To Agency Publicity 130

Sword and the Script

OCTOBER 29, 2024

The same is true for webinars, which is a second example. I’ve seen marketing teams that produced both a webinar and some style of long-form gated content every single month. We put a similar program in place for contributed articles, pitches and press releases too. Maybe your team can only handle one ebook a quarter.

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Marketing eBook Guidelines B2B 216

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Webinar Speakers. Time: 12:00 pm EST. The post Building The Perfect Pitch and Nurturing Your Media Relationships appeared first on Onclusive. Anne Keogh. Anne Keogh. Head of External Relations. Samantha Deeks. VP of Customer Experience.

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Pitching Media Data Technology 195

Onclusive

SEPTEMBER 25, 2020

In this webinar you will learn: How to build a strategic narrative that grows customer advocacy and inspire stakeholders. How a service-first attitude can help your team craft more compelling stories and pitches. How Coursera has used data to measure the impact of their stories and pivot when needed.

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Publicity Measurement Data Employee 370

Business Wire

JULY 14, 2020

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.

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Report Blogging Pitching Company 325

PRSay

APRIL 16, 2020

However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown.

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Travel Pitching Airlines Media 208

Onclusive

OCTOBER 19, 2021

Here is our recommended business case outline for communications teams: Executive summary (elevator pitch) The challenge (business need) The solution (objectives, outcomes, supporting data, alternatives, risks) The benefits (for key stakeholders) The cost (budget, resources, one-time / recurring) Timeline, measurement & reporting.

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How To Measurement Writing Data 396

Muck Rack

SEPTEMBER 16, 2021

Webinar recap: Lessons and benchmarks from 5.2 million pitches

Pitching 108

Pitching 108

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

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Pitching Data Technology Storytelling 195

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

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Measurement Pitching Data Media Relations 195

Notified

SEPTEMBER 5, 2024

Our blog explores this important question – featuring insights from Michelle Garrett’s recent webinar.

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Pitching Blogging Media Relations Media 162

ImPRessions - Crenshaw Communications

MAY 22, 2018

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Pitching trade press can be easier than nailing a story in a large media outlet. How trade coverage wins. Trades placements yield good returns.

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Pitching Real Estate B2B Journalism 168

PRSay

FEBRUARY 15, 2019

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. Don’t get me wrong — my example pitches are not flippant or disrespectful.

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Pitching Media Relations Examples Course 149

Ishmael's Corner

JULY 19, 2020

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalist: “Not good” PR: “You mean not good like one out of a hundred?”

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Pitching Storytelling Media Writing 192

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? Never ask an executive if they have anything for us to pitch. At Crenshaw, we work hard to create those bonds with journalists. In a pre-pandemic world, we would socialize over happy hours and karaoke.

Agency 353

Agency Interviews Pitching Retail 353

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

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Pitching Report Writing Energy 140

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community.

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Pitching Radio Newspapers Print 150

Flack's Revenge

OCTOBER 24, 2019

It is a street fight for attention even in this industry Journalists mostly don’t care about your news because of all the pitches, noise and challenges of their jobs. The post Webinar: Scoring Great PR for you Blockchain Venture appeared first on Flack's Revenge.

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Case Study Enterprise YouTube Pitching 24

Muck Rack

NOVEMBER 10, 2021

Webinar recap: 2 podcasters share insider tips on how to pitch podcast hosts

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Pitching How To 86

Notified

AUGUST 28, 2024

Pitching stories is a core aspect of public relations - but it’s not as simple as it might seem. If your pitches aren’t getting the traction you hoped for, it might be time to take a closer look at what could be going wrong.

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Pitching How To Publicity Media Relations 147

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

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Measurement How To Analysis Hotels 370

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Watch the free webinar on demand!

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Pitching Report Branding Brand 120

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Watch the free webinar on demand!

Pitching 120

Pitching Report Branding Brand 120

Ishmael's Corner

FEBRUARY 27, 2018

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalist: “Not good” PR: “You mean not good like one out of a hundred?”

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Pitching Storytelling Media Writing 166

PR for Anyone

MARCH 21, 2020

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. As a speaker and trainer, with almost all events and conferences cancelled for the foreseeable future, I’m going back to virtual training and webinars. really shocking.

Real Estate 290

Real Estate Skype Radio Pitching 290

ImPRessions - Crenshaw Communications

APRIL 3, 2020

I’m seeing a transition to virtual forums, webinar series, town halls, and on-demand conferences. It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting.

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Conference How To Trade Shows Leadership 284

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” During the webinar, Michael answered some of the audience’s questions, but he couldn’t get to all of them.

Pitching 120

Pitching Twitter Report Analytics 120

Prowly

DECEMBER 17, 2024

The all-in-one tool is available starts at $258 per month billed annually , which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more. What features does it offer?

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Comparison Software Tools Analytics 104

HMA Public Relations

MARCH 1, 2023

Rayna Burgett recently attended a Muck Rack webinar where PR coach Michael Smart answered the age-old question: How long should my email pitch be? Find out what she learned about email pitching in the latest blog post.

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Pitching Blogging Media Relations Media 105

5W PR

APRIL 14, 2025

According to a 2023 Cision report, 65% of journalists prefer receiving pitches tailored specifically to their beat and audience. But don’t just blast out generic pitches – take time to study each outlet’s coverage angles and reporter’s past articles.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

Remote PR Jobs

DECEMBER 31, 2024

Whether youre pitching stories to the media, managing a remote team, or strategizing PR campaigns for startups, these must-have tools for PR professionals will make your life so much easier. Its screen-sharing capabilities make it one of the best tools for visual communication in remote work.

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Tools Communications Software Google 100

5W PR

MARCH 2, 2025

Webinars provide another powerful platform for showcasing thought leadership. Regular webinar series focusing on specific technology domains help build sustained audience engagement over time. Cultivate connections with respected defense journalists by providing genuine expertise and insights rather than promotional pitches.

Leadership 78

Leadership Technology Policies Case Study 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

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B2B Company Case Study Conference 334

Agility PR Solutions

JANUARY 19, 2022

Thanks to our webinars, virtual summits, and clients, we’ve had a lot of opportunities to pick the brains of journalists and PR pros about pitching and relationship building. The post 9 pitching recommendations to help you become a journalist’s go-to PR person appeared first on Agility PR Solutions.

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Pitching Media Relations Media Publicity 117

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I try and imagine friends sitting around a table talking about a story they heard on the radio that made them think of someone that could learn or benefit from the message and ultimately sharing… so I tend to cast a wide range pitch net! Mika: Nail the elevator pitch. How did that translate to PR?

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Interviews Radio Small Business Pitching 284