PRSay

AUGUST 23, 2018

Earlier this year I watched and listened as a national morning show producer reviewed 15 pitches out loud, one after the other, in quick succession. I had assembled pitches from members of my monthly coaching program for her to review. Before the program, I sorted through the pitches the members had submitted for her consideration.

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Pitching Media Media Relations Interviews 132

PRSay

AUGUST 31, 2018

Get more media pitching knowledge from Michael Smart here. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. . Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

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Pitching Government Sports Training 145

PRSay

OCTOBER 17, 2018

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. Here’s a decent compromise when they demand you pitch more contacts than you can properly research and customize for: Begin your pitch with “I know you cover _.”.

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Pitching Training Media Relations Consumer 179

PRSay

JULY 18, 2017

That previous paragraph was hard to write because if you go back to my original pitches, and even to the early days of me blogging about pitching, that’s exactly how I used to express myself. It’s also how most PR pros write pitches and follow-up emails today. I was bleeding insecurity all over the page.

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Pitching Writing Examples Media Relations 128

PRSay

APRIL 13, 2018

Most PR pros get to build their own media lists (WHO they pitch) and determine the way to phrase an email (HOW they pitch). To earn the placements you really want, you must seize the authority to choose WHAT you pitch. So he wisely tweaked WHAT he pitched to be interesting to the WHO that his bosses were dictating.

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Pitching Nonprofit Software Media Relations 126

PRSay

MAY 25, 2018

What audience can you deliver to the influencers you pitch? One time I was working with a media relations pro from a nonprofit at my media relations workshop. Then find some ideas or content that have performed well with that audience, and use that to validate your pitch.

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Pitching Nonprofit Media Relations Social Media 110

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. Get more media pitching knowledge from Smart here. Check out his Secrets of Media Relations Masters workshop or his Crafting the Perfect Pitch online course.

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Pitching Transportation Report Travel 116

PRSay

AUGUST 15, 2018

The second-best time of day to pitch media is between 10 a.m. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. like a Wall Street Journal reporter I used to pitch). And of course, the best time of day to pitch varies widely depending on the type of media you’re pitching.

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Pitching Radio Course Journalism 209

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. I recently had the opportunity to attend The Jack Jackson Art of Writing Workshop presented by Ken O’Quinn, a former Associated Press writer and corporate writing coach.

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Pitching Comparison Writing Radio 89

The Proactive Report

JUNE 7, 2014

Any PR person who has pitched the media knows that if you send them crappy content it won’t get published. You have to make sure that the release or pitch you send is relevant, timely and will be interesting to their readers. If Facebook becomes a boring, clogged with irrelevant ad content platform, users will leave in droves.

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Facebook Training Analysis Community 262

5W PR

NOVEMBER 12, 2024

PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product.  Organize events or workshops that bring customers together and foster a sense of community.  Equip customer service representatives with the tools and training they need to provide exceptional service. 

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Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story. Clients pay us for our recommendations, so we do everyone a service when we share them. .

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Publicity How To Product Launch Agency 334

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

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5W PR

AUGUST 7, 2020

There are plenty of ways that businesses showcase themselves to an audience, with the most popular one being the elevator pitch. However, the elevator pitch can be daunting to many, given that the person has very little time to explain the idea, and the company and then get into the product or the service that the business provides.

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B2C B2B Pitching Conference 88

PRSay

SEPTEMBER 28, 2018

Get more media pitching knowledge from Michael Smart here. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. . Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

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Media Pitching Media Relations Writing 152

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. Journalists’ inboxes are full of email pitches with buzzwords and jargon, so naturally they’re going to say — “Just tell me about your product or service. How is this possible? Think about it from their perspective. Just the facts.”

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Media Relations Pitching Media Conference 94

PRSay

DECEMBER 20, 2018

Or pitches with empty phrases like “unparalleled luxury” or “world renowned”? After all, the journalists and bloggers you’re pitching to are certainly more discerning than Buddy the Elf. Get more media pitching knowledge from Michael Smart here. Nothing wrong with making those assertions — if they’re true.

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Marketing Pitching Media Relations Writing 123

PRSay

MARCH 29, 2019

Get more media pitching knowledge from Michael Smart here. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch.”. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

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Pitching Course Financial Media Relations 144

PRSay

APRIL 23, 2018

Of course, it’s not as simple as just asking, “What should I pitch?” Instead of beating your head against the wall pitching stories you know are lame, you’ll ultimately become more efficient and effective by having better material to choose from. Get more media pitching knowledge from Michael Smart here. I hear you.

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How To Pitching Course Media Relations 141

PRSay

MARCH 8, 2018

Once I was delivering a pitching webinar to 3,500 people, live. Right at the top, I dove into sharing five successful pitch examples. And we certainly don’t see the frustration when things went wrong, when pitches got ignored or when clients went AWOL. Get more media pitching knowledge from Michael Smart here.

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Pitching Media Relations Examples Creativity 129

PRSay

MAY 14, 2018

She already knows not to rely on generic pitches blasted to the same list. When you’re crafting your pitch for your target journalist or blogger, you know it’s a best practice to prove in the first sentence that you’ve researched her and her audience. .: And then get right into your pitch that propels that connection forward.

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Pitching Media Relations Journalism Instagram 123

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

7 great tools for the tech PR workshop. This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch. Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) Wunderlist.

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Tools SMB Survey Software 108

PRSay

SEPTEMBER 21, 2018

Get more media pitching knowledge from Michael Smart here. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. . Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

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How To Media Nonprofit Newspapers 153

PRSay

DECEMBER 12, 2018

Coming up with great content or story angles is the minimum standards these days; the battle is won or lost by the expertise and commitment of the people who pitch that content to gatekeepers. Your skill and commitment to pitching your content is the difference. Get more media pitching knowledge from Michael Smart here.

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Pitching Strategy Film Advertising 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Your story will be more likely to stand out in the vast CES ocean of tech talk if you cut the jargon, strip out tired buzzwords, and focus on the human factor when pitching it to media and analysts. You can even pitch media once CES has ended. Think about it, many tech journos started receiving CES pitches in July!

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Trade Shows Pitching Product Launch Report 147

Landis PR

JANUARY 28, 2025

Sponsoring local health fairs, hosting wellness workshops, or supporting causes like LGBTQ+ or elder health initiatives can create opportunities for prospective patients to interact with your team. Tip: Pitch timely, newsworthy stories about your organization, such as innovations, awards, or patient success stories, to relevant media outlets.

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Healthcare Data-Driven PR Leadership Crisis Communications 59

PRSay

APRIL 19, 2021

You can also join me on May 18 and 25 for a PRSA workshop on how to integrate the two… more on that in a bit. It can be pretty easy to imagine keeping all of your hard work to yourself and not pitching contributed content at all. Are vanity PR metrics applicable in communications campaigns?

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Media Newspapers Google Energy 199

PRSay

FEBRUARY 15, 2018

Get more media pitching knowledge from Michael here. Check out his Secrets of Media Relations Masters workshop or his Crafting the Perfect Pitch online course. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

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Media Relations Media Web Pitching 120

PRSay

JUNE 19, 2018

In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. Get more media pitching knowledge from Michael Smart here. There’s a simple but little-known reason for it that you might unintentionally struggling with.

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Writing Pitching Course Conference 113

PRSay

OCTOBER 6, 2021

The best thing you can do in a business pitch is show them the headline you can get with this idea — and how people will frame your brand. Make suggestions about organization of your team, workshop things with co-workers and be a team player. Begin with the end in mind and discover what story you want people to hear.

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Agency Creativity Branding Brand 166

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Get more media pitching knowledge from Michael Smart here. . “Fail faster” has become the battle cry of Silicon Valley. But I’ve never liked failing.

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Hotels Training Pitching Viral 133

Deirdre Breakenridge

AUGUST 12, 2019

You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary. If you’re interested in learning more about how to FEEL first and knowing the AGENDA before your interviews, here’s a video about a workshop on speaking and media interviews that may help you.

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Interviews Infographics Media Media Training 157

PRSay

FEBRUARY 4, 2019

Rather than try to convince him of how inconsequential it was, I decided to focus my pitching efforts on that outlet. Get more media pitching knowledge from Michael Smart here. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. .

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Measurement How To Strategy Pitching 111

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

I recently refreshed my skills and point of view at a workshop sponsored by Engage , and the session offered food for thought. New companies naturally want to make the brand story all about them, and a colorful narrative about a bootstrapped business can be a powerful media pitch in a PR campaign. It’s not about you.

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Branding Brand Storytelling Video 173

PRSay

JULY 30, 2018

She encouraged me to take on national pitching as a short-term project. Whether pitching local or national, your first priority is putting yourself in your contact’s cubicle and determining: What type of information would this person’s audience appreciate? Get more media pitching knowledge from Michael Smart here.

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Local Pitching Media Relations Report 100

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Pitching Measurement Twitter Writing 63

Buzzstream

JULY 16, 2024

For instance, if you want to rank for certain keywords in a specific region, such as “Memphis art galleries,” you could create and pitch a city study around the “Best Art Galleries in Tennessee” and include internal links to your Memphis art galleries page. This approach gives many more cities and publications to pitch.

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Study Pitching How To Local 62