Deirdre Breakenridge

DECEMBER 29, 2021

Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

eBook 339

eBook Infographics Ethics Study 339

Onclusive

AUGUST 16, 2020

Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media?

Media 370

Media Measurement Reputation Examples 370

Onclusive

SEPTEMBER 29, 2021

The communications team had the desire to understand not only what IFAW messaging was most present in the media, but what messaging was driving action and helping to achieve the organization’s objectives over time. The International Fund for Animal Welfare (IFAW) is one of the world’s largest and most impactful animal welfare not-for-profits.

Analysis 369

Analysis Case Study Study International 369

Business Wire

MARCH 17, 2020

Working from home has its perks but also presents unique challenges—especially when the rest of the family is home too. With offices and schools closed to combat the spread of COVID-19, working from home means changing the traditional way of conducting business for many organizations and their employees.

Employee 320

Employee Education 320

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

Or, at least her team presented the idea to Coinbase in a pitch meeting back in August, which she helpfully notes in a tweet, complete with dates and deck page numbers. It’s why lawyers advise agencies to copyright their proposals and trade groups urge them not to participate in spec creative presentations for free.

Agency 361

Agency Pitching Creativity Groups 361

Deirdre Breakenridge

MARCH 9, 2022

Unfortunately, Richard is correct, the bad behavior is present, and it often goes unnoticed and also unquestioned. . .

Ethics 433

Ethics Leadership Video Social Media 433

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Your LinkedIn profile is representative of your brand. If someone were to scroll through, how would they perceive you?

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

DECEMBER 6, 2019

Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

APRIL 17, 2020

If the presenter is sharing their screen, Zoom has a feature much like a built-in whiteboard. The presenter can virtually mark up the board like you would on an actual whiteboard. Have a new biz meeting scheduled and want to look presentable with no makeup or a DIY haircut? Annotate your meetings. Use a beauty filter.

Meeting 308

Meeting Interviews Report Video 308

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

Though formal college courses are presented by knowledgeable professors and test the ability to listen, reflect, and learn, they lack a dose of reality. So, ask questions, observe, take risks, be open to constructive feedback, and adjust in order to succeed in your present and future environment. . You cannot teach experience.

International 398

International Internal B2B Construction 398

Deirdre Breakenridge

FEBRUARY 7, 2022

At my agency, one of our senior leaders had misreported the marketing campaign results in his presentation to the client. A situation stands out in my mind from 20 years ago. When the error was discovered, there were other leaders at the firm who made excuses for him.

Ethics 367

Ethics Course Video Agency 367

Deirdre Breakenridge

AUGUST 28, 2019

Knowing this, how much do you nurture your relationships and how present are you in those interactions? When you FEEL, you’ll be more present and open, your understanding and patience will increase, and you’ll be true to yourself and your values (which does not go unnoticed).

Ethics 262

Ethics Infographics Video How To 262

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

For an imaginative PR team, this opens up new avenues presented by current media consumption trends. That engagement presents prime opportunities for branding and thought leadership. PR and other media professionals think in terms of paid versus earned media – but consumers don’t. They care about media that speaks to their interests.

Trends 320

Trends Mobile Twitter Consumer 320

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

This can make things complicated, but it presents a great opportunity to diversify spokespersons and convey an organization’s collective expertise. By establishing a spokesperson matrix that includes a go-to expert for each topic, you can “spread the love” and give more execs a chance in the spotlight.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

A speaking gig can easily turn into a media story, with the PR team offering commentary to media or using a presentation to weigh in on a relevant issue. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

Deirdre Breakenridge

APRIL 30, 2020

You’ll learn how being present, reducing technology, listening with your body, taking notes, and asking questions really helps you to tune in and focus. After all, if you’re not listening, then you can advise and offer guidance. Enjoy the 555 and let me know if you have any advice, guidance, or tips to help. .

Video 302

Video International Internal Technology 302

Onclusive

NOVEMBER 6, 2019

Quantifying the effects of PR is difficult enough for any business, but Yext presents a unique challenge in that the company serves customers in virtually every industry across numerous geographies.

Case Study 52

Case Study Analytics Study Report 52

Business Wire

JULY 13, 2023

Multimedia can increase the accessibility of news by breaking down technical language, presenting it in an easily digestible way, and generating clicks without sacrificing factual content. Most PR teams understand that there is a need to create clickable pieces throughout both classic media and modern media , like Instagram and TikTok.

Blogging 261

Blogging How To Instagram Video 261

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

This is why we always recommend that clients present either an in-depth deck or a product demo as part of an analyst briefing. This means connecting with the right analyst and having a finely tuned presentation that will make an impact. Access is more limited for non-paying partners, so you need to make each interaction count.

Wireless 309

Wireless B2B Report Media Relations 309

Deirdre Breakenridge

OCTOBER 23, 2018

Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. Present yourself as approachable and interest in your science will follow! Post content that encourages others to engage with you. Host a Q and A session.

Twitter 347

Twitter Social Media Conference Community 347

The Resolution Blog

SEPTEMBER 10, 2024

Joking aside, have you ever presented a report with an audience in the millions or billions? Many of you have laughed at the start of our ad, where Fran tries to explain how their PR campaign reached 12 billion eyeballs (check it out here if you haven’t seen it). I’ll admit that I have).

Measurement 209

Measurement Report Blogging 209

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. Lotame’s Take on the Impact of the Writers’ Strike As the writers’ strike dragged on, it presented an ideal newsjacking opportunity for companies in ad-supported entertainment content.

Brand 323

Brand Branding eBook Advertising 323

Ronn Torossian

NOVEMBER 27, 2023

It thrives on aesthetics and presentation. The beauty retail industry is competitive and dynamic. Public relations plays a crucial role in shaping the image and reputation of beauty brands and retailers. In this visually-driven world, PR is essential. Skincare giants and makeup boutiques rely on strategic PR to attract and retain customers.

Retail 221

Retail Industry Reputation Brand 221

Onclusive

DECEMBER 14, 2021

Our customers tell us that Onclusive’s one-click, beautifully designed, presentation-ready reporting templates have saved them immense amounts of time and effort. Onclusive’s automated earned, owned and social media dashboards, reports and alerts all ranked at the top of the comparison, earning a 93% customer satisfaction rating. .

Tools 370

Tools Report Comparison Media 370

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. Second, my trend presentations usually tend to be a bit more pragmatic. If you’re looking for bright shiny objects, this is NOT your presentation. See the full webinar and slide deck below.

Social Media 186

Social Media Trends Marketing Media 186

ImPRessions - Crenshaw Communications

JULY 6, 2020

– Present a human side. Creating a learning experience for the category or industry does this by presenting takeaways. . – Make sure the judges understand who the work was for, and never assume they know the brand or audience. Be mindful of any unfamiliar technical terms and use regular language. .

How To 254

How To Case Study Employee Industry 254

ImPRessions - Crenshaw Communications

JULY 1, 2021

In joint presentations, my time was typically cut from 20 minutes to 5 as we worked through rehearsals. We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings.

Agency 421

Agency Creativity Advertising Advertising 421

Onclusive

OCTOBER 19, 2021

Consider running your proposal by your boss or your team for feedback before you finalize it and present it to the decision-makers for approval. Put all of the information you’ve gathered so far into a written business case document. Sara Eberle. Senior Director of Global Public Relations, Sophos.

How To 396

How To Measurement Writing Data 396

Remote PR Jobs

AUGUST 31, 2022

Presenting strong narratives often wields the power to create a strong customer base, as the audience feels a sense of relatability and connection to the brand. But it can be tricky relaying this importance to the c-suite when presenting your new social strategy or media contact.

Publicity 208

Publicity How To Storytelling Construction 208

Agility PR Solutions

JUNE 11, 2024

For public relations professionals, this presents a […] The post Innovative branding: 6 unconventional strategies for brand recognition and promotion appeared first on Agility PR Solutions. The market is saturated with brands all vying for the same fleeting attention.

Brand 181

Brand Branding Strategy Advertising 181

Agility PR Solutions

AUGUST 7, 2024

The present-day world of public relations is a fast-paced industry where career advancement necessitates staying at the top. In various fields, including PR, agile methodologies are becoming progressively more and more popular.

Resources 180

Resources Course Blogging Industry 180

Ronn Torossian

DECEMBER 2, 2022

The wine could be for themselves, or a present for others. With people getting into the holiday spirit, everyone would enjoy a glass of wine. The sale of wine starts to increase during the Thanksgiving celebration and continues till New Year. Attracting the attention of consumers during this season is challenging as there are […].

Strategy 195

Strategy Marketing Consumer 195

Ronn Torossian

MAY 18, 2022

For this reason, marketing professionals now need to create new strategies without any kind of guideline present. The rapid changes in technology have brought about rapid changes in customer demands and behavior. The post What Exactly Is Conversational Marketing?

Marketing 195

Marketing Guidelines Technology Tools 195

ImPRessions - Crenshaw Communications

APRIL 18, 2023

So how to manage the brand reputation risks presented by introducing a brand ambassador ? After all, as we’ve seen with brands like Subway or the many endorsers of Tiger Woods, the actions of a real-life human spokesperson can betray a brand. Concerned with reputation management for your brand?

Reputation 333

Reputation Crisis Customer Service B2B 333

Ronn Torossian

APRIL 17, 2023

Nevertheless, SaaS’s future presents challenges. It allows companies to access software applications online, eliminating the need for on-premises installation and maintenance. SaaS has revolutionized software with its flexibility, scalability, and cost-effectiveness. appeared first on.

Software 195

Software Trends Technology Company 195

Prowly

DECEMBER 15, 2021

You spent hours discovering the client’s PR needs, presenting your agency’s benefits, talking the client though their concerns, and sharing your agency’s measurable value to their overall PR & marketing strategy. Signing on a new client is the result of significant work. But once they’ve signed (success!), Now […].

How To 193

How To Measurement Strategy Marketing 193

Agility PR Solutions

JULY 16, 2024

This is because a business beset with incapacitating disasters will not present a good look to the outside world. It can wreck a business in terms of lost income and disruption to key processes. From a public relations perspective, they can be especially injurious.

Crisis Management 175

Crisis Management Crisis Publicity 175