PRSay

APRIL 23, 2020

Learn more about the Accreditation in Public Relations process here. Every few months, I would print out the APR study guide and read a few pages. When I’d get the APR itch again, I’d print out another copy. They offered advice that helped me improve my APR questionnaire and presentation — and my PR practice.

Print 168

Print Study Course Technology 168

The Hoyt Organization

SEPTEMBER 21, 2024

3D printing is being used to create personalized prosthetics and implants for patients. Innovative Approaches to Healthcare Public Relations It’s clear that healthcare practices have to think far more innovatively and develop PR strategies that include broader digital platforms, as well as the traditional PR channels.

Healthcare 89

Healthcare Industry Strategy Case Study 89

Maxim Behar

FEBRUARY 15, 2024

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! And by “press,” I don’t just mean newspapers, but also the actual printing press.

Newspapers 59

Newspapers Print Media Social Media 59

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. 2 Bots as an opportunity or threat to public discourse. Bots are mainly seen as a threat for public debates and organisational reputation alike. 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. During the five-week course, several co-presenters will join them.

Communications 192

Communications Sports Journalism Fashion 192

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

5W PR

FEBRUARY 15, 2024

In the rapidly evolving landscape of defense technology, public relations plays a crucial role in shaping perceptions, fostering collaboration, and navigating the complex narratives surrounding emerging technologies. Networks In the digital battlefield, public relations efforts are crucial in highlighting the importance of cybersecurity.

Biotechnology 78

Biotechnology Technology Ethics Energy 78

Mark My Words

JUNE 22, 2022

In drawing this parallel, the government connects the strikes to hard times past and reminds the public of previous failures on Labour’s watch … while distracting from their own plethora of crises and scandals. But much of the public he needs to persuade sees a scratchy figure. It should look to the present and the future.

Government 60

Government Publicity Comparison Crisis 60

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. Traditionally, there are three types of media: paid, earned and owned.

Media 103

Media Print Advertising Advertising 103

PRSay

OCTOBER 1, 2018

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It Here in the public affairs office there are just two of us — there used to be five, and then there were four, and then three.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Stephen Waddington

MAY 26, 2021

Video calls mean that everyone presents the same in credential and new business meetings. The UK is a great place to start a public relations business. Industry comment: CIPR and PRCA “The COVID-19 UK public relations agency startup report is an inspiring read. A print edition is also available.

Agency 161

Agency Report Print Healthcare 161

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Public trust in the press has been on the wane. John Elsasser is PRSA’s publications director. Starting on Nov. He joined PRSA in 1994.

Media Relations 202

Media Relations Media Pitching Case Study 202

Onclusive

NOVEMBER 17, 2021

It is also an invaluable source of customer feedback and can help pinpoint influential opinion leaders who can help shape a brand’s public image. Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media.

Analysis 195

Analysis Media Reputation Trends 195

PR for Anyone

AUGUST 20, 2020

Many publications will repeat stories they ran a few years ago. I also invite you to subscribe to my YouTube Channel where I cover all things related to how to get publicity. The videos are short, easily digestible and give you lots of tips to be on TV and/or in print or radio/podcasts. Know it can be you, next time.

Television 130

Television Radio Pitching Print 130

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important.

Content Marketing 120

Content Marketing Marketing Radio Media 120

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. The reporters at the newsdesk make sure any relevant/interesting news that comes in is presented in the station’s morning meeting and possibly selected for segments.

Local 323

Local Pitching Print Interviews 323

Landis PR

JULY 29, 2024

In this week’s blog, we are featured in Public Relations Global Network ‘s Faces and Markets of PRGN. Our services include key messaging, media training, public relations, digital marketing, social media, crisis communications, content marketing, influencer marketing and video production. Click here for the original blog.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Sword and the Script

JANUARY 24, 2023

The major trade publications are AdAge and Adweek , as opposed to Marketing Age or Marketing Week (which is a title in the U.K.). click image for higher resolution) Owned Media What it is: Owned media is any media property, website or publication that you own. I don’t blame him, the education of marketing in the U.S.

Media 101

Media Advertising Advertising Print 101

Onclusive

MARCH 23, 2021

To do this, you’ll want to use the data and analytics included in your report to identify the effectiveness of the stories that have been told by your company, client, or competitors, the publications and media types that were (and were not) successful, the messaging that did (and did not) resonate, and more. Packaging and Presentation.

Analysis 195

Analysis Report Measurement Data 195

ImPRessions - Crenshaw Communications

MARCH 4, 2021

A single big-hit PR placement in a top-tier publication can boost a company’s search results to the first page for months or even years. In particular, broadcast outlets follow print media. Those earned media stories can be merchandised for recruiting, sales, and funding presentations. That means influence. PR drives SEO.

Study 234

Study Course SEO B2B 234

Stephen Waddington

SEPTEMBER 4, 2018

Offline examples include posters, leaflet and printed brochures. Much of the owned content created by organisations on YouTube is focused on how-to Websites – the primary means by which an organisation communicates with its publics. The public will afford the same level of trust in owned media as they do to the organisation.

How To 113

How To Media Print Infographics 113

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

Ishmael's Corner

APRIL 20, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Media Study Communications 60

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. The most skeptical of them even argue that the field and practice of public relations have remained the same — it’s just stumbled upon some new communication channels.

Print 64

Print Social Media Web Television 64

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage?

Print 112

Print Trends Agency Branding 112

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage.

Tools 232

Tools Radio Trends Pitching 232

Sword and the Script

OCTOBER 5, 2021

The tool includes broadcast-quality video production, conference scheduling, supports multiple presentation types, and provides breakout rooms and virtual networking options. That suite contains products for public relations, investor relations and events. Muck Rack adds print monitoring through LexisNexis. PR tech mentions.

Software 153

Software Tools Print Technology 153

Wadds Inc.

MAY 21, 2023

Strategic Communication Management is an enduring guide to understanding and enhancing the value of public relations in management. The book is still available as a re-print for around £10. It’s an excellent book that remains a standout text about the contribution of public relations to management.

Communications 52

Communications Case Study Print Study 52

PR in High Definition

MAY 22, 2024

Guests are strictly forbidden to post anything that goes on behind the Met steps, and only a handful of highly curated glimpses are presented to us via Vogue’s social media. So, by welcoming media attention on the red carpet, and keeping everything else under lock and key, the event’s mysterious public image stays in-tact.

Fashion 62

Fashion Reputation Technology Construction 62

The Proactive Report

NOVEMBER 21, 2023

These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications.

Newspapers 130

Newspapers Social Media Data Consumer 130

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. These types of media content present both problems and opportunities for your clients. For example, recently, a right-wing, low-reliability publication condemned Pizza Hut.

Communications 189

Communications Journalism Advertising Advertising 189

PRSay

NOVEMBER 9, 2017

I submitted an application for the APR (Accredited in Public Relations), and my journey began. Earning the APR a year later was a highlight of 20 years in public relations and communications. Cutlip & Center’s Effective Public Relations”) online and contacted an APR mentor in the Richmond Chapter for support.

Case Study 113

Case Study Conference Study Print 113

Polaris

NOVEMBER 26, 2014

Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. He is a born storyteller, incorporating hilarious anecdotes throughout his 18-minute presentation.

Education 170

Education Media Training Training Interviews 170

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event.

Pitching 185

Pitching Survey Video Print 185

PRSay

JANUARY 13, 2021

Print publications. Having performed this examination, it’s now time to present an executive summary to report on your findings and make recommendations that inform your plan. Recommendations: a) Present with a tiered scale or rating. For each channel (by audience), you can pull utilization and frequency data.

Internal 188

Internal International Data Communications 188

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW!

Print 58

Print Financial Journalism Healthcare 58

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

While those of us in public relations may differ over laptop types, or even the note-taking advantages of pen and paper, there are tech gadgets that offer great help to busy PR teams. Ever want to jazz up a presentation or an invite to a press event? Has the time come for PR and 3D printing? We can all be artists.

Wireless 120

Wireless Print Hotels Travel 120