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12 Digital PR Metrics To Include In Your Reports

Buzzstream

This presents something of a problem for Google, as in the past, they have relied on the linking behaviour of sites like these for authority and trust signals. Offline – Radio, TV, Print Why? In this case Im mainly talking about offline mentions in radio, TV, and even print magazines. What Does It Impact?

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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Radio Guest List. Hunter.io . is a sophisticated website that uses company websites to track down email addresses.

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Your Earned Media Measurement Strategy Checklist

Cision

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. On the other hand, if your CMO or other executives want access to the information, you may need to create a more formal presentation.

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Why Advertising Isn’t Dead

Cision

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.

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Reach vs. Impressions: What Are Media Impressions and Reach in PR?

Prowly

It automatically gathers data and helps you present it effectively to your clients and stakeholders. Keep an eye on your number of backlinks - for example, presented on a timeline (line graph in MM/PRR). Enter media impressions and reach two crucial metrics that provide clarity and insight into your PR campaign. The best part?

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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. Ability to Decide What Is Presented. In the case of print consumers, they must utilize the publication’s physical pages. Geographic Specificity.

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Media Monitoring: How to Plan, Execute and Engage

Cision

Present: Where is your brand now ? A print mention is different from a broadcast mention, which is different from a social media mention, and so on. This is similar to how Twitter handles and hashtags operate well for online mentions but may seem out of place in radio searches. Do you have an ongoing social media campaign?

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