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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Radio Guest List. Hunter.io . is a sophisticated website that uses company websites to track down email addresses.

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Your Earned Media Measurement Strategy Checklist

Cision

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. On the other hand, if your CMO or other executives want access to the information, you may need to create a more formal presentation.

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Brand Visibility: What It Is and How to Increase It

Prowly

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. Track mentions in blogs, forums, print, and broadcast media. With so much of the world being digital, it's only natural to forget about print, TV and radio.

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Reach vs. Impressions: What Are Media Impressions and Reach in PR?

Prowly

It automatically gathers data and helps you present it effectively to your clients and stakeholders. Keep an eye on your number of backlinks - for example, presented on a timeline (line graph in MM/PRR). Enter media impressions and reach two crucial metrics that provide clarity and insight into your PR campaign. The best part?

Media 104
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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. Ability to Decide What Is Presented. In the case of print consumers, they must utilize the publication’s physical pages. Geographic Specificity.

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Media Monitoring: How to Plan, Execute and Engage

Cision

Present: Where is your brand now ? A print mention is different from a broadcast mention, which is different from a social media mention, and so on. This is similar to how Twitter handles and hashtags operate well for online mentions but may seem out of place in radio searches. Do you have an ongoing social media campaign?

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The Guide to Unlinked Mentions: More Than Just a Backlink Opportunity

Prowly

Be sure to check mentions in print magazines, radio programs, and television. With Prowly's print monitoring, no story stays hiddeneven behind paywalls! Combine online media monitoring with print and broadcast monitoring in Prowly to have mentions from both digital and traditional news sources at your fingertipsall in one place.

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