Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. We have all been to the presentation where the speaker strides up to the front and assures the audience that they don’t need a microphone.

Engineering 383

Engineering Hotels System Television 383

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Powerhouse conferences are attracting well over 100,000 presenters and attendees to major venues around the globe. Not all presentation training is the same, of course.

Training 103

Training Conference Meeting Technology 103

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. The world of marketing and PR evolves rapidly. ContentTECH Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

APRIL 27, 2015

As president of PRESSfeed and one of the industry’s leading minds on new technology and digital PR, Ms. When it comes to PR prowess and expertise, there are not many individuals who possess both in droves like Sally Falkow. Falkow … Continued.

Digital PR 150

Digital PR Technology Interviews Education 150

ImPRessions - Crenshaw Communications

JULY 1, 2021

In joint presentations, my time was typically cut from 20 minutes to 5 as we worked through rehearsals. Our agency largely focuses on an ecosystem of high-growth technology clients for whom PR IS marketing. For an agency like ours, which works with high-growth technology companies, it’s essential.

Agency 421

Agency Creativity Advertising Advertising 421

Deirdre Breakenridge

APRIL 30, 2020

You’ll learn how being present, reducing technology, listening with your body, taking notes, and asking questions really helps you to tune in and focus. After all, if you’re not listening, then you can advise and offer guidance. Enjoy the 555 and let me know if you have any advice, guidance, or tips to help. .

Video 302

Video Internal International Technology 302

5W PR

FEBRUARY 2, 2025

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling.

Storytelling 78

Storytelling Branding Brand Transportation 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Assist in the research, writing and development of new business proposals and presentations. within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Understanding the art of AR is critical to building relationships with these influencers.

Wireless 309

Wireless B2B Report Media Relations 309

PRSay

MARCH 7, 2025

The streaming giant’s decision to raise subscription costs presents a masterclass in strategic communication during challenging moments. The key is to present the information in a way that demonstrates respect for the customer’s intelligence while maintaining a clear connection between the price adjustment and tangible benefits.

Corporate 88

Corporate Leadership Communications Strategy 88

Onclusive

DECEMBER 14, 2021

Our customers tell us that Onclusive’s one-click, beautifully designed, presentation-ready reporting templates have saved them immense amounts of time and effort. Onclusive’s automated earned, owned and social media dashboards, reports and alerts all ranked at the top of the comparison, earning a 93% customer satisfaction rating. .

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Strong communication and presentation skills. Entrepreneurial.

Marketing 46

Marketing Case Study Software Analytics 46

5W PR

MARCH 20, 2025

Defense technology companies face unique challenges when pursuing government contracts. The intersection of advanced technology, strict regulatory requirements, and complex procurement processes creates an environment where strategic public relations becomes a critical success factor.

Government 60

Government Technology Case Study Leadership 60

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Now a free-to-attend, fully-online experience, MarTech “attracts forward-thinking, senior-level marketers obsessed with driving business transformation and retooling their organizations with marketing technology, and connects them with innovative technology companies sharing their new tools, applications, techniques, strategies and solutions.”

Conference 304

Conference B2B Case Study Content Marketing 304

Onclusive

OCTOBER 19, 2021

Consider running your proposal by your boss or your team for feedback before you finalize it and present it to the decision-makers for approval. Put all of the information you’ve gathered so far into a written business case document. Sara Eberle. Senior Director of Global Public Relations, Sophos.

How To 396

How To Measurement Writing Data 396

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important. Army’s “What’s Your Warrior?”

Publicity 78

Publicity Privacy Technology Ethics 78

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Our mission has always been to elevate our industry and empower our customers to capitalize on the greatest opportunities, however they present themselves.

Analytics 284

Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. COVID-19 has crippled some industries, and it’s had an indirect effect on many others.

Conference 284

Conference How To Trade Shows Leadership 284

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Each year brings new technology and new table stakes skills for communications professionals.

Travel 281

Travel Technology Conference LinkedIn 281

Ronn Torossian

MAY 18, 2022

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present.

Marketing 195

Marketing Guidelines Technology Tools 195

Ronn Torossian

APRIL 17, 2023

SaaS has become a crucial aspect of technology in the last decade. Nevertheless, SaaS’s future presents challenges. It allows companies to access software applications online, eliminating the need for on-premises installation and maintenance.

Software 195

Software Trends Technology Company 195

Agility PR Solutions

MAY 21, 2020

Imagine going to work each day armed with the best colleagues, the best technology, the best training, and the best education to battle a resilient, ever present, and capable foe. You do your best and people still die. Wake up the next day, do your best, people die. Then repeat, repeat and repeat.

Healthcare 193

Healthcare Training Education Technology 193

The Proactive Report

SEPTEMBER 3, 2024

You are effectively presenting them with your business or brand at this vital point of their search, while having 100% of their attention. answers at the top of the Search Engine Results Page generate direct answers by pulling information from various reputable sources and presenting them in a concise and user-friendly format.

SEO 246

SEO Engineering Google YouTube 246

Bianchi Biz Blog

OCTOBER 28, 2024

Mexico City offers a growing market, a robust infrastructure and a dynamic business scene ranging from technological startups to industrial conglomerates. In summary, the business environment in Mexico presents a unique blend of challenges and opportunities.

Marketing 101

Marketing Crisis Local International 101

ImPRessions - Crenshaw Communications

JULY 7, 2021

This was not new technology and the name was virtually unknown in the States. Growth milestones, new research, founder stories, newsjacking — all present opportunities for exposure. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. PR is about getting hits.

Agency 353

Agency Interviews Pitching Retail 353

Deirdre Breakenridge

SEPTEMBER 3, 2014

The platform gives you the ability to build graphic presentations, posters and blog visuals, to name a few. Technology Public Relations Social media Communications PR PR Tech Tester PR tools public relations Toolkit' You can even customize the dimensions of your graphics. When you do please tweet or come back and share with us.

Communications 383

Communications Tools Google Resources 383

Landis PR

APRIL 1, 2025

By Brendan Davis Last week, I had the opportunity to attend NVIDIAs 2025 Global Technology Conference (GTC). Walking the show floor, I was struck by how technology doesn’t just process information but enhances human creativity, turning our most innovative dreams into tangible realities. AI will enhance what you already do.

Healthcare 59

Healthcare Communications Technology Privacy 59

5W PR

MARCH 31, 2025

Public relations plays a vital role in the health technology sector, where regulatory compliance directly affects patient safety and public trust. Understanding FDA Regulations in Health Tech PR The FDA maintains strict guidelines for how medical devices and health technology companies can communicate about their products and services.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Prowly

FEBRUARY 7, 2019

Communication experts from Enterie, a network of technology PR agencies, present a short guide to issue management for disruptive companies. The post The Risk of Innovation. 5 Communication Rules for Disruptors appeared first on Prowly Magazine.

Communications 171

Communications Technology Agency Company 171

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling.

Storytelling 0

Storytelling Data Communications Technology 0

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. There are many PESTLE analysis templates available online.

Analysis 195

Analysis Corporate Reputation How To 195

Cision

AUGUST 3, 2017

It presents communicators with the right data they need to understand which influencers impact customer behavior with their content. The annual CODiE Awards are presented by t he Software & Information Industry Association (SIIA), the “principal trade association for the software and digital content industry.”

Industry 0

Industry Communications Software Hotels 0

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. But we should also be thankful for technology that connects us to breaking news. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Deirdre Breakenridge

AUGUST 26, 2014

One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316