Agility PR Solutions

MARCH 20, 2025

While traditional food advertising through TV, print, and radio still plays a role, digital marketing has […] The post Revolutionizing food marketing: How Starbucks and McDonalds use digital strategies to stay ahead of the curve first appeared on Agility PR Solutions.

Strategy 86

Strategy Radio Print Marketing 86

Onclusive

DECEMBER 6, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack?

Media 370

Media Comparison Software Enterprise 370

Agility PR Solutions

FEBRUARY 4, 2025

From traditional billboards and print ads to digital campaigns and experiential marketing, agencies that specialize in promoting alcoholic beverages are constantly evolving to meet the demands of a more discerning and health-conscious consumer base. The landscape of alcohol marketing has undergone a seismic shift in recent years.

Agency 100

Agency Print Marketing Meeting 100

5W PR

NOVEMBER 21, 2024

The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. Innovative Book Formats Expanding the book offerings beyond traditional print and e-books can attract new readers and cater to different preferences.

Industry 78

Industry Apparel Print Marketing 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets. Let them know who you believe will respond to this story, and why is it important.

Print 245

Print Pitching Television Newspapers 245

5W PR

DECEMBER 28, 2024

Print Materials High-quality print materials, such as brochures, flyers, and posters, can be used to promote special events, promotions, and new offerings. These materials can be distributed in strategic locations, such as hotels, restaurants, and airports.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Beyond helping a spokesperson speak effectively for a print interview vs. broadcast, we look to arm clients with intelligence on a few different types of reporters. Good media training builds confidence.

Media Training 282

Media Training Training Media Interviews 282

Sword and the Script

DECEMBER 31, 2024

Goodbye, Burrelles Burrelles bids farewell to print media monitoring and shutters a 140-year-old business perhaps the oldest vendor in the history of the PR profession. Read more: Early stage B2B tech startups dont invest enough in marketing [peer-reviewed study] Number 2. Read more: Farewell, Burrelles [PR Tech Sum 56] Number 3.

B2B 150

B2B Marketing Leadership Study 150

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

A few of the top picks for press release distribution services include: Business Wire – Known for robust targeting, outlet-type choices, multimedia options and its ability to distribute across 100,000 premium outlets (broadcast, digital and print). Keep a check on their pricing as they’re expensive.

SEO 279

SEO Print Financial Product Launch 279

Onclusive

MAY 12, 2022

The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast). We analyzed 117,473 media articles published between Jan 1 and Dec 31, 2021, about a representative sample of B2B and B2C companies across a broad set of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Ronn Torossian

JUNE 8, 2022

Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands. The realm of PR is changing. It has moved on from being mainly media relations to include a broader set of disciplines. Media coverage is still important but there is also the need for white […].

Brand 195

Brand Branding Print Media Relations 195

Ronn Torossian

NOVEMBER 25, 2020

Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news or set the alarm. But brands that don’t have their own style guides sometimes find themselves […].

Print 195

Print Writing Brand Branding 195

Ronn Torossian

JUNE 27, 2022

A self-publisher not only writes the novel or the book but also sees it through every step of production and printing, and then also supervises its sales and promotion. Starting a self-publishing business is an accomplishment. There is nothing new about self-publishing. It has been practiced for hundreds of years.

Print 39

Print Writing 39

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203

Report Energy Print Measurement 203

Prowly

FEBRUARY 28, 2025

Be sure to check mentions in print magazines, radio programs, and television. With Prowly's print monitoring, no story stays hiddeneven behind paywalls! Combine online media monitoring with print and broadcast monitoring in Prowly to have mentions from both digital and traditional news sources at your fingertipsall in one place.

SEO 104

SEO Print Social Media Tools 104

Onclusive

DECEMBER 22, 2017

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. He has had a front-row seat in the evolution of Growth PR and content marketing and shared his thoughts with our team below: AirPR: How did you get started in content marketing and PR? How have you seen it evolve?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Sword and the Script

MARCH 14, 2025

Print still drives broadcast; just like old times!): Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! The catalyst for the conversation stemmed from these two posts I had written earlier (See? How can communicators pitch an LLM?

Publicity 82

Publicity Communications Journalism Google 82

Cision

APRIL 27, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Product Preference. Be Emotive. When crafting a story leveraging this pillar, we’re talking less about what people do, and more about what they say.

Storytelling 146

Storytelling Data B2C B2B 146

Buzzstream

FEBRUARY 17, 2025

Offline – Radio, TV, Print Why? In this case Im mainly talking about offline mentions in radio, TV, and even print magazines. Radio, TV, and print mentions can all bring customers to a site. Although they may feel dated, many markets still rely heavily on radio and print. What Does It Impact? How to Track Impact?

Digital PR 112

Digital PR Report Google Radio 112

Bianchi Biz Blog

NOVEMBER 7, 2024

Don’t say (or show) anything you don’t want to see in print. If you can, offer some information (percentages instead of actual figures, etc.) that provides perspective without divulging confidential information. Reporters assume anything you say or display is fair game for publication or airing.

Interviews 89

Interviews Media Print Report 89

Agility PR Solutions

FEBRUARY 18, 2022

Many media outlets have moved to a ‘pay to play’ business model where brands will have to pay a cost to secure a sponsored segment in morning shows on TV and radio or an advertorial opportunity in a print and web […]. The post 4 ways to leverage paid media opportunities to position your brand appeared first on Agility PR Solutions.

Brand 176

Brand Branding Radio Print 176

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Earned media content is king when it comes to building brand reputation—your biggest brand asset.

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Most PR teams will amplify segments on social media for further exposure. Here are some top PR tips for scoring top broadcast stories. Make it relevant.

Local 323

Local Pitching Print Interviews 323

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand.

Measurement 356

Measurement SEO Web Social Media 356

Prowly

DECEMBER 17, 2024

However, it's important to note that they don't provide all the monitoring capabilities Prowly does, such as print and broadcast monitoring. TRY PROWLY FOR FREE Prowly pricing: How much does Prowly cost? Their plans range from budget-friendly subscriptions to more advanced and pricey ones.

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

JUNE 2, 2021

Check out these tools from Onclusive to see how we can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which types of content drove the most impact for your brand.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Prowly

FEBRUARY 18, 2025

Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. Source For example, Coke's "Share a Bottle" campaign was promoted on socials, on TV, in print, and on other channels, and the message remained unchanged: connection and sharing. #6

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 157

Print Newspapers Google B2B 157

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights.

Measurement 370

Measurement How To Analysis Data 370

Prowly

JANUARY 23, 2025

Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. Observe their activities in various media channels. Who are the leading voices in your niche? Which channels best reach your target audience?

Pitching 104

Pitching How To Media B2B 104

Deirdre Breakenridge

NOVEMBER 16, 2021

” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share.

Ethics 195

Ethics Interviews Media Print 195

Bianchi Biz Blog

DECEMBER 5, 2024

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. Business Plus – Monthly print and online business news outlet. Social media use, meanwhile, continues to rocket, across a growing number of platforms.

Radio 83

Radio Sports Marketing Local 83

PRSay

APRIL 23, 2020

Every few months, I would print out the APR study guide and read a few pages. When I’d get the APR itch again, I’d print out another copy. Learn more about the Accreditation in Public Relations process here. Then I’d feel overwhelmed and put the study guide away in some forgotten place. In July 2018, I took an extra step.

Print 166

Print Study Course Technology 166

Agility PR Solutions

NOVEMBER 30, 2020

That said, snagging the cover of the latest magazine (if it’s still in print), or a high-profile piece on Yahoo’s homepage (for a few hours) is still an incredible success in the pitch-and-place world. The concept of PR as a solo standalone practice has long been trending downwards. It’s just that we don’t live in […].

Print 157

Print Marketing Media Pitching 157

Onclusive

OCTOBER 26, 2016

For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio broadcasts, and print […].

Radio 150

Radio Print Software Web 150

Agility PR Solutions

MARCH 9, 2023

While the medium of delivery has evolved from print, to […] The post The thought leader paradox: What purpose do they serve in the age of influencers? But what is ‘thought leadership,’ and what use is it for marketers? Marketing has existed for as long as people have competed to sell products or services.

Print 148

Print Leadership Marketing Branding 148