ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

B2B PR Sense

JANUARY 5, 2018

Or a correction be issued if it is in print. Product launch. PR also ensures that the information the journalist receives is accurate and the finished article doesn't have any factual errors. A PR person can request that any errors be corrected, especially if the article is online. Crisis management. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Branding Brand 88

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present.

Brand 104

Brand Branding How To Measurement 104

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Prakkypedia

JUNE 6, 2017

Social photographs are a staple of the print and online media and surely one of the most unmissable sections of every newspaper. It’s not rocket science, as they say in the classics, but there is an art to a good social photo (one that is acceptable to the print media). If there are no names, that’s no good for print or online media.

Print 69

Print Product Launch Newspapers Groups 69

Public Relations Sydney

NOVEMBER 2, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Here is a media release template for a traditional print media release. Click the button below to get an instant download of our media release template!

Media 89

Media eBook Survey Travel 89

Presspage

AUGUST 15, 2024

Avoid generic stock photos and low-resolution imagesjournalists need assets that are print- and web-ready. Dont look for free advertising Not every product launch or company milestone is newsworthy. See how other brands have used the media library feature in their Presspage newsrooms.

Pitching 78

Pitching Product Launch Advertising Advertising 78

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. This is especially the case with TV adverts, which require a cast, a production team, and a suitable shooting location. What Is a Business Press Release? Target Audience.

Advertising 105

Advertising Advertising Writing Product Launch 105

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best.

Airlines 120

Airlines Exercises Fashion Print 120

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring.

Media 108

Media Radio Television Engineering 108

5W PR

JANUARY 3, 2024

Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms. Marketing often involves specific campaigns tied to product launches or promotional periods. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion.

Marketing 78

Marketing Engineering Product Launch Reputation 78

NewsWhip

AUGUST 17, 2023

Since the invention of the printing press, I doubt we’ve ever had a bigger surge in content quantity. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times?

Product Launch 78

Product Launch Print Measurement Consumer 78

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Don’t rely on basic corporate announcements or product launches. Give them something unique.

Print 60

Print Product Launch Fashion Report 60

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.

Video 110

Video Marketing SEO Social Media 110

Bianchi Biz Blog

SEPTEMBER 7, 2021

We are in the early stages of humans evolving from physical to digital creatures and no one knows how it will play out, but the spectrum of outcomes ranges from Skynet (from The Terminator ) taking over to Star Trek , where AI and 3D printing usher in a flourishing utopia. Any pet peeves with PR people?

Meeting 91

Meeting Transportation Media Journalism 91

Communications Conversations

APRIL 6, 2015

Storytelling happens in print. Couldn’t the Patagonia folks give fans and customers the chance to hike K2 at a product launch for a new backpack series it’s rolling out? .” I view storytelling as a multi-faceted process. It happens via visuals. It happens via video. And, in the future, it could happen via VR.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Presspage

FEBRUARY 10, 2020

If the image is to go into print, it needs to be at least 1MB. But if it’s a bog-standard product launch, don’t be surprised if you’re redirected to the advertising department. Avoid generic ones and instead include high-quality, vibrant images, showing off the people involved.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

Prohibition

AUGUST 29, 2023

Media coverage : Reach out to food journalists and writers to secure media coverage for your launch. This can include product reviews, interviews, or features in food publications, both online and in print. Social media campaigns : Leverage the power of social media platforms to engage with your target audience.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Konnect Agency

JULY 6, 2022

An excellent PR agency will set the stage in the early Summer to align on long-lead outreach for print inclusions and navigate the busy news cycle in the Fall to break through the noise for short-lead placements. A PR Agency Can Nurture Media Relationships Throughout the Year to Be Top of Mind for Holiday Features.

Agency 52

Agency Print Pitching Product Launch 52

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. Hence, the introduction of brand journalism. Make no mistake – brand journalism entails different tasks for different brands and different communicators.

Brand 60

Brand Branding Journalism Product Launch 60

Solo PR Pro

NOVEMBER 1, 2016

For example, you might include in your contact that “Company XYZ agrees to provide access, as needed, to subject matter experts for consultation, interviews (print and video), and/or clarifications.”. Production Schedule.

Product Launch 40

Product Launch Interviews Print Writing 40

Prohibition

NOVEMBER 20, 2019

There are many types of features, stories and press releases that are regularly pitched to the media and one type that’s fairly common, particularly around this time of year, is product placement. This could be a new product launch, a limited edition product or it could be products that are part of a brands Christmas collection.

Branding 48

Branding Brand Pitching Course 48

PR Breakfast Club

JANUARY 11, 2015

Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. Here are some basic principles of lean software development and how it applies to content production. Dev teams are top-notch at trimming down the steps to a product launch. Eliminate waste.

Web 28

Web Print Writing Content Marketing 28

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. If a company executive is presenting or speaking on a panel, consider a post that features their story. Participate in pre-show press days and other media events.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Norton's Notes

APRIL 22, 2016

The blog prides itself on three aspects ‘design and décor’, ‘food and travel’ and ‘fashion & style’ as Kate shares style inspiration for the home, new product launches and information and insight into Kate’s life. What I love about Kate’s blog is that the content type differs daily. Abigail Ahern. Brit Décor.

Blogging 28

Blogging Retail Trends Product Launch 28

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Savvy PR teams have already reached out to long-lead print magazine gift guides for inclusion of branded products, but they’re small in comparison to online and other short-lead gift guides.

Film 180

Film Small Business Pitching Comparison 180

Prowly

MARCH 6, 2025

Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image. How customers perceive Appleinnovative, premium, reliable (or expensive and restrictive, depending on experience).

Brand 80

Brand Branding How To Guidelines 80

Presspage

FEBRUARY 5, 2025

Enterprise Custom Provides all pro features, in addition to media intelligence tools, such as broadcast and print monitoring, extended media monitoring history, and dedicated customer support with customizable user limits. Wire Services 5. Cision PR Newswire G2 rating: 3.9/5

Tools 78

Tools Enterprise Analytics Software 78