Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. However, the publication reach of articles that drove website actions was 25.1%

Consumer 195

Consumer Publicity Media Analysis 195

PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

Handbook 192

Handbook Publicity Newspapers Television 192

Prowly

DECEMBER 11, 2024

Print and broadcast monitoring Traditional media are not dead. Consider the difference between a mention on Vogue 's website versus being featured in its iconic print magazine. With comprehensive print and broadcast (TV, radio, etc.) The impact is significantnot only in terms of quality perception, but also in content longevity.

Print 104

Print Analysis SEO Tools 104

Onclusive

DECEMBER 6, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Social media monitoring also allows communicators to gather customer feedback and pinpoint influential opinion leaders who can help shape a brand’s public image.

Media 370

Media Comparison Software Enterprise 370

5W PR

NOVEMBER 21, 2024

The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. Innovative Book Formats Expanding the book offerings beyond traditional print and e-books can attract new readers and cater to different preferences. This can provide a steady stream of revenue and encourage reader loyalty.

Industry 78

Industry Apparel Print Marketing 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

A few of the top picks for press release distribution services include: Business Wire – Known for robust targeting, outlet-type choices, multimedia options and its ability to distribute across 100,000 premium outlets (broadcast, digital and print). Keep a check on their pricing as they’re expensive.

SEO 279

SEO Print Financial Product Launch 279

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 129

Technology Publicity Software Print 129

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Ursula Ojiji, MBA student, University of Ulster shares my view that public relations should be recognised as a profession.

Report 203

Report Energy Print Measurement 203

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Good media training builds confidence.

Media Training 282

Media Training Training Media Interviews 282

5W PR

DECEMBER 28, 2024

Print Materials High-quality print materials, such as brochures, flyers, and posters, can be used to promote special events, promotions, and new offerings. The post Casino Content Marketing: Engaging Gamblers Online and Offline appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Prowly

FEBRUARY 18, 2025

TRY PROWLY FOR 7 DAYS FREE What is a public relations campaign? A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. 5 Maintain consistency in messaging The best public relations campaigns are built on a solid communication plan.

Examples 104

Examples How To Product Launch Print 104

Prowly

JANUARY 23, 2025

Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. Alongside general news and business publications, Prowly's monitoring scans thousands of trade, industry, and specialist sources.

Pitching 104

Pitching How To Media B2B 104

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. . They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Bianchi Biz Blog

NOVEMBER 7, 2024

Don’t say (or show) anything you don’t want to see in print. Reporters assume anything you say or display is fair game for publication or airing. If you can, offer some information (percentages instead of actual figures, etc.) that provides perspective without divulging confidential information.

Interviews 89

Interviews Media Print Report 89

Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. Determine what publications they read, and what makes them tick. Do they prefer online media or print? Most publications publishing a gift guide have allocated gift guide editors who are responsible for putting together the pages.

Pitching 235

Pitching Print Creativity Blogging 235

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets. Let them know who you believe will respond to this story, and why is it important.

Print 245

Print Pitching Television Newspapers 245

Stern + Associates

JANUARY 29, 2024

But what does all this mean for the media relations component of public relations strategy? And this also means that industry or practice area trade publications are more crucial for public relations strategy, since it’s less about volume these days than it is about hitting the right audience.

Strategy 131

Strategy Publicity Media Video 131

PRSay

APRIL 23, 2020

Learn more about the Accreditation in Public Relations process here. Every few months, I would print out the APR study guide and read a few pages. When I’d get the APR itch again, I’d print out another copy. April is APR Month at PRSA. Then I’d feel overwhelmed and put the study guide away in some forgotten place.

Print 169

Print Study Course Technology 169

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business Plus – Monthly print and online business news outlet.

Radio 83

Radio Sports Marketing Local 83

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Jake Mazanke. Communications Manager, Livongo.

Measurement 356

Measurement SEO Web Social Media 356

Prowly

DECEMBER 17, 2024

Prowly is an all-in-one public relations management platform built for growth-oriented PR professionals. However, it's important to note that they don't provide all the monitoring capabilities Prowly does, such as print and broadcast monitoring. Read all the comparisons, but need to see the tool for yourself? What is Prowly?

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences.

Technology 266

Technology Television Web Social Media 266

PRSay

APRIL 21, 2020

Learn more about the Accreditation in Public Relations process here. Earning my Accreditation in Public Relations (APR) continues to help me do this each day. Being Accredited gives me a cutting edge; in fact, NJCU requires that adjuncts who are teaching public relations are Accredited in Public Relations.

Ethics 210

Ethics Study Print Social Media 210

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights.

Measurement 370

Measurement How To Analysis Hotels 370

Prowly

APRIL 2, 2025

How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. No more wasting time on translation.

Examples 104

Examples Automotive Media Print 104

Buzzstream

FEBRUARY 17, 2025

If your campaign lands considerable coverage from a major publication, youll typically see a bump in referral traffic. This coincided with our State of Digital PR post going live and getting picked up by various publications and newsletters. Offline – Radio, TV, Print Why? Lets get into some others. Referral Traffic Why?

Digital PR 112

Digital PR Report Google Radio 112

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Prowly

JANUARY 14, 2025

Pitch personalization & follow-ups In Prowlys new personalization flow, you get quick access to all your notes, recent journalist's publications, audience insights, and your communication history, so you dont miss any important element of your pitch. Spot relevant journalists and outlets you hadnt found on your own.

Pitching 104

Pitching Data Analytics Writing 104

Stephen Waddington

DECEMBER 17, 2020

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. There’s a series of perennial issues in public relations. But public relations is seemingly the profession that never learns.

Case Study 201

Case Study Conference Exercises Print 201

5W PR

MARCH 26, 2025

Digital PR combines traditional public relations with modern marketing channels to create multi-platform campaigns that resonate with target audiences. Time announcements strategically – lifestyle media often work 3-6 months ahead for print and 2-4 weeks for digital coverage.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Cision

APRIL 27, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Product Preference. Be Emotive. When crafting a story leveraging this pillar, we’re talking less about what people do, and more about what they say.

Storytelling 146

Storytelling Data B2C B2B 146

Agility PR Solutions

JULY 8, 2020

It’s also online, on social, and (to complicate matters further) can even be produced by online and print publications. Broadcast isn’t just what you see on the small screen anymore. Despite the combining of the analog and digital, broadcast remains a bit of a different beast when it comes to pitching. To ensure that your […].

Pitching 144

Pitching Print Publicity Analysis 144

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. Entrants should definitely read the fine print in the rules/guidelines before entering. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box.

B2B 295

B2B Industry Company Case Study 295

Cision

JUNE 8, 2017

Major holidays are always a good opportunity for PR and marketing campaigns, but many publications require content pitches months ahead of the big day. broadcast, online, print, etc.). publication frequency, last 3 articles written, etc.). Make sure you’ve collected important details, like: Beat (what topics do they cover).

Pitching 225

Pitching Print Conference Local 225

Cision

SEPTEMBER 13, 2017

Printed and digital materials: sales collateral. Internally, get company-wide buy-in before the public announcement. You might plan a public event or one geared toward industry insiders to celebrate the relaunch. Public Perception: How often was content shared, liked, retweeted, etc.? Social media profiles and content.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158

Print Newspapers Google B2B 158