Prowly

DECEMBER 13, 2024

Keeping tabs on mentions gathered from hard-copy publications is just as important as tracking online coverage, especially for PR professionals who need comprehensive media insights. Start monitoring print media mentions and get a better overview of how your brand is performing. What are print media monitoring tools?

Print 104

Print Tools Software Media 104

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. That suite contains products for public relations, investor relations and events. Critical Mention.

Software 182

Software Tools Print Technology 182

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? Prowly is an all-in-one public relations management platform built for growth-oriented PR professionals. However, it's important to note that they don't provide all the monitoring capabilities Prowly does, such as print and broadcast monitoring.

Comparison 104

Comparison Software Tools Analytics 104

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. That’s true in any market – and public relations (PR) is notwithstanding. click any image for higher resolution) 1.

Software 156

Software Pitching System Analytics 156

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. iSentia is an all-in-one PR software tool based in Australia.

Software 150

Software Case Study Advertising Advertising 150

Cision

OCTOBER 21, 2016

Garnering earned media coverage is a key goal for every public relations firm. Download The NALA Uses Cision PR Software to Establish Unique Client Base now. But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either. Read the whole story on how Cision meets the NALA’s needs!

Software 120

Software Agency Case Study Television 120

Sword and the Script

SEPTEMBER 7, 2021

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Estimating PR software pricing. You can also see their SEO expertise at play because pricing is always an important search term for software companies. And yet here we are.

Software 91

Software Print Tools SEO 91

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. In the process, I became a software product nerd.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. Through our private cloud tenant, we ensure that all non-public information used during the drafting process is kept secure.” ( Source ) Muck Rack. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images.

Software 146

Software Pitching Ethics Technology 146

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 129

Technology Publicity Software Print 129

Cision

APRIL 27, 2017

When I later moved into software product marketing – and spent more time with engineers and data scientists by extension – I also learned that tools could help me collect, aggregate, and analyze massive volumes of data about my target customers. In fact, I know from experience, they coexist nicely. Product Preference. Be Emotive.

Storytelling 146

Storytelling Data B2C B2B 146

5W PR

APRIL 13, 2025

Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry. The post Using Customer Transformation Stories To Create Compelling PR Narratives appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Storytelling 78

Storytelling Case Study Measurement Education 78

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

Prowly

APRIL 10, 2025

Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any place your (potential) clients are. The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels.

Brand 104

Brand Branding How To Measurement 104

Onclusive

JANUARY 5, 2021

Are you confident that your media monitoring software is capturing every relevant piece of coverage, or are you concerned that you might be missing some of it? Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Cision

OCTOBER 31, 2017

Software develops can look at how users engage in a platform. Measurement in PR requires that you can track the media and the public’s interaction with your brand. From a minimum, tracking your brand’s online news and social media provides a wide view of the public’s response to your activities.

Measurement 222

Measurement System Data Analysis 222

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Other high-performing sectors when it came to monies raised were business productivity software and fintech. A single big-hit PR placement in a top-tier publication can boost a company’s search results to the first page for months or even years. In particular, broadcast outlets follow print media. That means influence.

Study 234

Study Course SEO B2B 234

Cision

AUGUST 9, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. Reach the best audience: With media targeting software , it’s easy to tailor your campaigns for maximum impact. Because consumers trust earned media more than any other marketing form.

Communications 185

Communications How To Media Measurement 185

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. The software gives users the option to sort by influence, number of tweets, or how many times the person has mentioned a specific keyword. is a sophisticated website that uses company websites to track down email addresses.

Tools 232

Tools Radio Trends Pitching 232

Prowly

APRIL 2, 2025

How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. No more wasting time on translation.

Examples 104

Examples Automotive Media Print 104

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158

Print Newspapers Google B2B 158

Prowly

FEBRUARY 3, 2025

The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. These brands didn't become well-known, respected, and loved overnight.

Brand 104

Brand Branding How To Measurement 104

Prowly

JANUARY 29, 2025

With a platform like this, you can analyze brand sentiment and monitor media ( print & broadcast as well). Brandwatch, Prowly Meltwater) to analyze your brand mentions vs competitors across the internet as well as broadcast and print media. Track with tools: use CRMs or analytics software. What may prove to be a great help?

Measurement 104

Measurement Brand Branding Analytics 104

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech. Agility is the only major PR software provider that has developed a native LLM of its own creation.

Reddit 183

Reddit Software B2B Technology 183

PRSay

JULY 26, 2017

As professionals who are Accredited in public relations can attest, earning your APR credential isn’t an easy feat. I had been thinking about earning my APR for some time,” said Carver, who has been working in public relations for seven years. “I APR+M, teaches public relations full time at the University of Wisconsin – Whitewater.

Study 128

Study Public Affairs Software Nonprofit 128

Shift Communications

SEPTEMBER 18, 2017

Matching Customer Behavior to Public Relations. The purpose of public relations is to generate awareness and trust. However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” Example: Matching Search Intent to PR.

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

SEPTEMBER 1, 2020

billion global market for Media Intelligence/PR software and information solutions.” million for the full year in 2018 , the last full year report the company published as a public company. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. million (USD), down 10.0%

Internal 148

Internal International Tools Software 148

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. Truescope uses the “workspace” concept that’s become popular in software. I searched all of the major business software review sites – G2, TrustRadius, Capterra, GetApp, and more – and didn’t see a single review yet. Workspaces.

Tools 165

Tools Media Software Analysis 165

ImPRessions - Crenshaw Communications

JUNE 7, 2017

In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. We represent several midsize companies in technology who are giants within relevant industry organizations like adtech, supply chain software, or 3D printing services. Here are some reasons why.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Apple switched its public relations into high gear this week for the release of the new Apple iPhone 7. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Magazine touting 3D printing client, WhiteClouds. Who’s got the beat?

Consumer 120

Consumer Strategy Print Pitching 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. And being a best-selling author can’t hurt when pitching bylines or features to the media. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. This may not seem obvious if you are accustomed to monitoring online or print coverage. This was true of every industry, except PR technology. click image for higher resolution).

Software 124

Software Technology Advertising Advertising 124

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Many B2B categories, like software, have long selling cycles where customers spend significant time learning about products and services. Don’t count out influencers for B2B PR. The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR.

B2B 191

B2B Social Media Radio Fashion 191

Rock the Status Quo

DECEMBER 2, 2014

Review a product or piece of software. This is true for bloggers, media platforms, print publications – everyone who publishes any form of content. I try to be a “pay it forward” kind of person, but there are times it just doesn’t make sense and it has nothing to do with generosity. ” The hook.

Pitching 157

Pitching Twitter Print Software 157

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Aligning with a celebrity can also be risky if a personal life turned scandalous and dominates the news and public opinion. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239