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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. Below are ten tools PR professionals can use to impress their clients and maximize efficiency. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage.

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Top 7 Print Media Monitoring Tools in 2025 (+ Pricing)

Prowly

With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media. Start monitoring print media mentions and get a better overview of how your brand is performing.

Print 104
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5 Best Media Monitoring Services (UK) in 2025 (+12 Must-Have Features)

Prowly

The UK media landscape can be quite varied, with broadcast, print (often hidden behind paywalls), online, and social making for a colourful mix. Youll also learn which features are must-haves for UK-focused tools. But print and broadcast are still leading. Thats why its essential to use fully licensed monitoring tools.

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Brand Visibility: What It Is and How to Increase It

Prowly

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. Ready to use a tool that will increase your brand visibility? A tool like Prowly helps you monitor your own mentions and those of your competitors.

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Data-Driven PR Campaign Planning: Part 1

Onclusive

Check out these tools from Onclusive to see how we can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which types of content drove the most impact for your brand.

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. Today, marketing and communications teams are being asked — over and over again — to do more with less.

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Using Customer Transformation Stories To Create Compelling PR Narratives

5W PR

Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry. Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market.