Cision

NOVEMBER 14, 2017

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. Over time, track campaign results as a whole so you can see trends at the high level and make bigger picture PR strategy shifts to improve results and align them with company goals.

Measurement 166

Measurement Strategy Media Analytics 166

Onclusive

OCTOBER 26, 2016

For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio broadcasts, and print […].

Radio 150

Radio Print Software Web 150

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158

Print Newspapers Google B2B 158

Prowly

FEBRUARY 18, 2025

Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! No matter how many channels or campaign variations you have, maintain the same underlying message and theme.

Examples 104

Examples How To Product Launch Print 104

PRSay

NOVEMBER 20, 2024

Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said. In news deserts and counties vulnerable to the trend, populations are less educated, “tend to skew older and are suffering from a higher poverty rate,” he said. Some 1,561 U.S.

Local 140

Local Newspapers Journalism Radio 140

Cision

APRIL 10, 2017

Or perhaps they are covering newsworthy travel destinations tied to a trend? Print media and travel freelancers have longer lead times, often three to four months in advance. Blogs and online media may have a couple of weeks of a lead time, and sometimes pitches for a radio program can be last-minute. Consider the Lead Time.

Travel 174

Travel Pitching How To Radio 174

Buzzstream

NOVEMBER 19, 2024

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. Think data studies, press releases, and expert commentary.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Prowly

JANUARY 29, 2025

You don't want to be scrambling for journalist contacts when your brand is trending for all the wrong reasons. Before (or instead of) your morning coffee, you can spot potential issues, track sentiment changes, and catch those first few negative mentions before they become a trend.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . Micro-Influencers help manage risk . Frequency of fan engagement is a key sign of meaningful relationships.

B2B 191

B2B Social Media Radio Fashion 191

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

Buzzstream

JANUARY 28, 2025

Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. Google Trends ) 2. Google Trends ) 3. Print, TV, and radio only comprise 25% of journalists primary publishing medium. Digital PR Growth 1.

Digital PR 71

Digital PR Brand Branding SEO 71

PR for Anyone

AUGUST 20, 2020

What is trending or seasonal NOW? The videos are short, easily digestible and give you lots of tips to be on TV and/or in print or radio/podcasts. The authority it gives you is tremendous! The big question is, how do you get on TV? It’s as easy as taking a topic the media has already covered and modifying it a little bit.

Television 130

Television Radio Pitching Print 130

Cision

NOVEMBER 21, 2017

More importantly, Cision Monitoring makes it easy to adapt accordingly to the messages that are circulating and refine that listening to stay ahead of key messages, preferences and trends that have the ability to affect your bottom-line. . How to do that?

How To 149

How To Social Media B2C Television 149

Critical Mention

FEBRUARY 5, 2019

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important? Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Flack's Revenge

DECEMBER 5, 2018

First, social media will be around for many years to come, just like TV, outdoor, radio and even print. The counter-trend to increased digital communications is the growing desire to meet in person. Social will evolve both as an organic and paid channel and of course, new social networks will arise.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 136) “Tell stories to radio and TV reporters so they understand what we do.”.

Employee 154

Employee Print Writing Survey 154

Stephen Waddington

MAY 19, 2020

The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Government 151

Government Crisis Energy Community 151

5W PR

JULY 5, 2020

It could be a short statement for the press, or perhaps an interview in a TV studio, or even a detailed radio discussion – whatever it is, most people tend to get stressed when it comes to any type of public speaking arrangement. There aren’t too many people that actually have a natural talent for speaking in front of a public.

Media Training 78

Media Training Training Trends Media 78

Sword and the Script

AUGUST 11, 2020

Very few respondents selected and absolute such as “always” or “never.” >>> Join Ned Lundquist and I for a session on earned media trends and best practices at the Earned Media Mastery Virtual Summit (Aug. Whether delivered via radio TV or online. From fact to proofreading. “As Human nature. They never have been.

Survey 165

Survey Data Media Ethics 165

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

5W PR

AUGUST 19, 2019

PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. Digital vs. Traditional. The possibilities for online brand building seem almost endless.

Digital PR 76

Digital PR Print Construction Television 76

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. As online news continues to shift us away from these formerly popular mediums, journalists have had to evolve to keep up.

Journalism 120

Journalism Social Media Media Study 120

Beyond PR

MARCH 22, 2018

The same was true for watching hours of TV news or listening to shows on the radio. A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines.

Media 75

Media Radio Newspapers Print 75

Cision

AUGUST 4, 2015

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. On that Monday, Rand Paul addressed questions on the subject when he appeared on a morning radio interview.

Radio 120

Radio Interviews Print Travel 120

Critical Mention

AUGUST 5, 2018

Connect with her to learn more about #journchat , Twitter’s first industry chat, moderated by Sarah, which sets the trend for professional chats on Twitter. He authors the newsletter Free Publicity , jam-packed with current PR and publicity trends. Follow her for the latest news in radio and entertainment. Bill Stoller.

Twitter 77

Twitter Radio Social Media Print 77

5W PR

JANUARY 3, 2024

Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms. Key skills Analyzing market trends and consumer behavior to inform marketing strategies.

Marketing 78

Marketing Engineering Product Launch Reputation 78

Buzzstream

SEPTEMBER 27, 2024

Can you take a news point or trend and leverage it for coverage? They print business cards. Tactic 2: Provide Commentary on Election Related Topics “Identify the trending stories or key election issues where your client can offer valuable insights, and strategically position them as the expert on the political matters at hand.”

Digital PR 118

Digital PR Pitching Radio Google 118

5W PR

SEPTEMBER 28, 2023

Analyzing media options The media landscape is diverse, including traditional channels like TV, radio, and print, as well as digital platforms like social media, websites, and streaming services. Analyze historical campaign data, market trends, and audience behavior to refine media strategies.

Media 78

Media Advertising Advertising Analysis 78

NewsWhip

JULY 20, 2022

These technologies offer a comprehensive view of a brand on the web, and the insights needed to identify trends and squash challenges before they arise. TV, radio, and print are still important sources of news, and brands can benefit from keeping a close eye on them. . The question then is, how do you do media monitoring?

Media 78

Media Reddit Reputation Web 78

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

Media 68

Media Radio Travel Interviews 68

5W PR

APRIL 11, 2023

Trends in the luxury goods market are always evolving. They don’t rely on mass-market channels like TV and radio ads. Instead, they use print magazines, social media, and events. The market is competitive, with many companies vying for the attention of consumers.

Marketing 78

Marketing Radio Print Consumer 78

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. Can you tell us what types of stories, trends or issues are on your radar now? Any pet peeves with PR people?

Meeting 91

Meeting Transportation Media Journalism 91

Mindful Marketing

SEPTEMBER 13, 2023

Over the past 50 years, the world has become more welcoming in many ways, but have toy makers kept pace with the inclusivity trend? Although he enjoyed listening to cassette tapes and AM/FM/shortwave radio, the same sounds sometimes created a problem when they kept him from hearing other noises in his environment that he needed to hear.

Company 99

Company Consumer Radio Employee 99

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. Can you tell us what types of stories, trends or issues are on your radar now? My specialty is coverage of equipment issues, from engines to brakes and everything in between. I also host HDT’s audio and video podcast, HDT Talks Trucking.

Meeting 86

Meeting Media Chemicals Radio 86