Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 173

Reddit Software B2B Technology 173

Prowly

SEPTEMBER 18, 2024

Respondents in our survey say it’s time to prioritize resources according to what we want to achieve, contact people who can get us results, and choose the right channels with extreme care (more on that in the report!). People want faster, more comprehensive PR reports. Tool usage is up to 67.4%

Measurement 104

Measurement Tools Data Pitching 104

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights.

Measurement 370

Measurement How To Analysis Data 370

Bianchi Biz Blog

JUNE 27, 2024

However, despite growing digital literacy, print media has bounced back after Covid-19, especially in Tier 2 and 3 cities. Additionally, the extensive digital reach of India’s population is an asset in amplifying PR efforts, leveraging social media and online platforms as crucial tools, especially when engaging with India’s tech-savvy youth.

Meeting 89

Meeting Marketing Print Local 89

Waxing UnLyrical

MARCH 14, 2019

Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate.

Technology 61

Technology Communications Insurance Insurance 61

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker has published her annual report on the state of the internet. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

Report 81

Report YouTube Privacy Web 81

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Report Methodology. Data for this report was compiled in November 2019.

Financial 108

Financial Industry Report Insurance 108

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward.

Consumer 195

Consumer Publicity Media Analysis 195

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 105

Marketing Newspapers Print Corporate 105

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. These mentions can then be reported as usual. within a user account.

Pitching 96

Pitching Print Report Measurement 96

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. What’s evident through the report is publishers are trying to navigate some seismic changes in the market.

Strategy 103

Strategy Media Journalism Banking 103

Stern + Associates

JANUARY 29, 2024

This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news. The result is that each year there are fewer reporters covering more ground, meaning they are harder to reach than ever before.

Strategy 131

Strategy Publicity Media Video 131

Bianchi Biz Blog

MAY 6, 2024

I regularly write articles on market reports, industry regulations, information management technology, and operations. I joined my university’s newspaper as a reporter in 2018. A year later, I became co-editor-in-chief of the paper, where I hired, trained, and managed a 12-person staff for a biweekly print publication.

Meeting 87

Meeting Media Pitching Newspapers 87

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Ragan Communications, Communications Benchmark Report 2021.

Branding 370

Branding Brand Media Measurement 370

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 145

Media Relations Media Print Software 145

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Finally, developing a strategic content syndication partnership might be an option for you.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights.

Measurement 195

Measurement How To Analysis Data 195

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch.

Software 136

Software Pitching System Analytics 136

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Minor notes from the world of PR technology. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. PRWeek reported the capability is through a partnership with LexisNexis.

Software 151

Software Tools Print Technology 151

Sword and the Script

AUGUST 1, 2023

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. First the “multi-pitch generator” enables PR pros to create “personalized pitches for up to 25 reporters in under three minutes.” DALL-E is developed by OpenAI, which also makes the popular ChatGPT tool.

Software 120

Software Pitching Ethics Technology 120

Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. Meta shares a new report on how to best use your insights A 40-page report has been shared by Meta, which looks at how we should be integrating insights into our advertising.

Advertising 62

Advertising Advertising Print YouTube 62

Landis PR

JULY 29, 2024

Known as the birthplace of technology, the Bay Area is also home to the driving economic factors in tech development – venture capital and product incubators. Known as the birthplace of technology, the Bay Area is also home to the driving economic factors in tech development – venture capital and product incubators.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. Finish this sentence: If I am not reporting, I am … Reading, playing boardgames, or chasing down my cat. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 95

Meeting Media Training Automotive 95

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. Print circulation drops again. Have an interesting announcement from a PR technology vendor? Now with the variants, it’s like déjà vu.

Software 88

Software Print Tools SEO 88

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. The newsdesk is the department of a broadcasting organization responsible for collecting and reporting the news. Make it relevant.

Local 323

Local Pitching Print Interviews 323

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. Burton-Taylor report on media monitoring companies Consulting firm Burton-Taylor also published a report on about the impact the Coronavirus pandemic is having on PR tech vendor sales. Or thereabouts.

International 147

International Internal Tools Software 147

Wadds Inc.

JANUARY 26, 2023

Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report. A recommendation in both books was for organisations to use digital technologies to build their own form of owned and social media. But ultimately this is a zero sum game.

Pitching 124

Pitching Media Print Social Media 124

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. The potential to technology may be unlimited, but the human condition is finite.

B2B 63

B2B Report Marketing Survey 63

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Our reporters prioritize requests from the social team because social media is our biggest referrer,” she says. “If If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

The Hoffman Agency

OCTOBER 27, 2024

Traditional growth industries reborn Finance and property will remain economic pillars, but technology is becoming the unifying growth driver. Thankfully, Hong Kong is increasingly embracing the chance to transform and grow through technology. Full disclosure: HKSTP is a client of The Hoffman Agency.) One example is Archireef.

Banking 36

Banking Local Technology Government 36

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. 5) Technology isn’t replacing marketers yet. How are they spending that budget today?

Survey 95

Survey B2B Marketing Trade Shows 95

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Finish this sentence: If I am not reporting, I am ….

Meeting 77

Meeting Automotive Media Newspapers 77

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Social Media 156

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists.

Trends 120

Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. If you’re a company founder, you have expertise that others don’t.

Leadership 149

Leadership B2B Tools Conference 149