Prowly

DECEMBER 17, 2024

Higher plans start at $416 per month and include features such as email follow-ups, social media listening, coverage reports, and additional team support. As opposed to Prowly PR software, reviews say it doesn't have advanced data analytics, no media monitoring, and lacks tools to build reports that can be shared with clients.

Comparison 104

Comparison Software Tools Analytics 104

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Daily client communication to update, report on and discuss media relations.

B2B 203

B2B Policies Case Study Enterprise 203

PRSay

JULY 28, 2021

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Get FREE writing tips here. Find more than 2,000 writing tip sheets at RevUpReadership.com.

Mobile 200

Mobile Web Writing Training 200

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Press Release Distribution. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

Polaris

DECEMBER 1, 2014

In 1891, August Oetker sold baking powder with recipes printed on the back. If you understand how your product or service helps customers sleep soundly at night, you’ll be able to write content that is specific and meaningful for them. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158

Print Newspapers Google B2B 158

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available.

Analytics 104

Analytics SEO Engineering Financial 104

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 154

Employee Print Writing Survey 154

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. *Dark Side – Okay, we in PR take offense to this shady designation.

Agency 192

Agency Internal International Pitching 192

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Many of the most successful PR executives were former journalists.

Communications 192

Communications Sports Journalism Fashion 192

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. In recent surveys of marketers, more than 50% have reported that personalized content based on audience segments had a significant impact on their marketing success.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

AUGUST 11, 2020

One of the debates in that classroom centered on whether or not the media was bias in its reporting. They often work with the media, so we put this question in this year’s annual JOTW survey: Do you believe professional reporters are objective and unbiased? So, what do PR people think about media and bias? Minimize inner bias.

Survey 165

Survey Data Media Ethics 165

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. Next, to choose the right reporters and outlets, you’ll need to brainstorm possible beats that might match your story angles. Good media lists improve relations.

Media 136

Media Mobile Telecommunications Pitching 136

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Make them care.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

JULY 11, 2017

For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” A print mention is different from a broadcast mention, which is different from a social media mention, and so on. Adjust Your Targeting: Use specific audience data gleaned from analytics reports to refine your targeted communications.

How To 265

How To Media Software Agriculture 265

Contently - Strategy

DECEMBER 5, 2019

To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Report Methodology.

Financial 106

Financial Industry Report Insurance 106

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Write a thorough post-event report. . The report should assess all vendor performance, collateral, staffing levels and processes to build on success and improve any problem situations.

Pitching 185

Pitching Survey Video Examples 185

Sword and the Script

OCTOBER 5, 2021

Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. PRWeek reported the capability is through a partnership with LexisNexis. PR tech mentions. Minor notes from the world of PR technology.

Software 182

Software Tools Print Technology 182

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker has published her annual report on the state of the internet. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

Report 81

Report YouTube Privacy Web 81

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Live reporting is unscripted — it doesn’t go through a copy editor. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

. • Recognize that publications often have a “digital first” mindset in addition to thinking about print products. How much bylined content does AHF accept and what are some tips to writing for the publication? AHF has a print magazine, a website, and a digital newsletter. For example, AHF reports on affordable rental housing.

Agency 120

Agency Real Estate Print Pitching 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

Instead, we’re counting the ways feature reporters on various beats will cover the rivalry. It may be vanilla, but the healthy aging story just writes itself. Cam recently appeared in jungle print courtesy of Versace, while Manning sported a conservative blue Zegna suit. The health angle. The fashion factor.

Sports 149

Sports Fashion Print Pitching 149

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Judy: To create brochures, we used to have to go to a printing press. Karlie: Writing is still key, along with planning and being organized. Karlie: My degree is in public relations from the University of Florida (UF). What hasn’t changed in PR?

Leadership 159

Leadership Conference Local Internal 159

Cision

OCTOBER 7, 2015

If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. If the journalist doesn’t think so, you won’t get past him into print (or digital). Tell her you’re happy to answer any questions or give her a quote once she gets writing.

Pitching 120

Pitching Customer Service Print Writing 120

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 67

Writing B2B Analytics Print 67

Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. First the “multi-pitch generator” enables PR pros to create “personalized pitches for up to 25 reporters in under three minutes.”

Software 146

Software Pitching Ethics Technology 146

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch. Propel has used this data in aggregate to publish their Barometer reports.

Software 156

Software Pitching System Analytics 156

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. According to a Reuter’s report, “Surprisingly, given the amount of time spent in apps generally, people in most countries say they are likely to access news via a mobile browser. Read Cision’s State of the Media Report 2015 today!

Comparison 120

Comparison Television Print Social Media 120

PRSay

AUGUST 8, 2018

For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. Also, when pitching print magazines, consider the necessary lead time. Evergreen content : Not tied to a particular day, evergreen content can be used any time during a month, season or year.

Pitching 136

Pitching Video Interviews Report 136

Stephen Waddington

SEPTEMBER 4, 2018

Offline examples include posters, leaflet and printed brochures. The distribution of printed content is limited to physical relationships while the audience for an owned digital property will be limited. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast.

How To 113

How To Media Print Infographics 113

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer.

Pitching 150

Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. Clever writing and puns have their place, but err on the side of simple, clear language to get your points across. Print magazine? The “too creative” pitch.

Pitching 149

Pitching Sports Print Creativity 149

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136