Prowly

DECEMBER 17, 2024

The all-in-one tool is available starts at $258 per month billed annually , which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more. TRY PROWLY FOR FREE Prowly pricing: How much does Prowly cost? What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 31, 2024

Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. Goodbye, Burrelles Burrelles bids farewell to print media monitoring and shutters a 140-year-old business perhaps the oldest vendor in the history of the PR profession. was changing my profession. This blog was a means to figure it all out.

B2B 150

B2B Marketing Leadership Study 150

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media.

Pitching 104

Pitching How To Media B2B 104

Buzzstream

FEBRUARY 17, 2025

Sometimes, spikes occur weeks or months after your digital PR efforts because certain major publishers may write a story, exposing it to new audiences. Social Media Mentions and Social Traffic Why? Social Media Mentions and Social Traffic Why? Offline – Radio, TV, Print Why?

Digital PR 112

Digital PR Report Google Radio 112

Cision

JULY 19, 2017

Do they prefer online media or print? Are they reading mostly blogs, or do they get their info via social media? Write a standout pitch. Then ask if the media contact would like a sample. Find the right outlet for your audience. Determine what publications they read, and what makes them tick. Be creative.

Pitching 235

Pitching Print Creativity Blogging 235

Cision

JUNE 2, 2017

This week, Suki and I sat down to discuss how to create a successful agency from the ground up, the importance of social media in the industry, and the importance of identifying your end goal! I also love writing. What role does social media play in your job? How did you discover your passion for communications?

Travel 243

Travel Agency Social Media Print 243

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. Social media profiles and content. Printed and digital materials: sales collateral.

Corporate 270

Corporate Brand Branding Guidelines 270

Prowly

APRIL 2, 2025

How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. Proof of progress.

Examples 104

Examples Automotive Media Print 104

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. Burrelles was founded in 1888.

Print 157

Print Newspapers Google B2B 157

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Or you may decide that media relations is precisely what you need. PR people don't whisper into the ears of journalists about what to write.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

JULY 11, 2017

Do you need to track social media mentions, online influencers, and hashtags? Also, pay attention to how prior media coverage has discussed your brand and note any areas where you may need to do double-duty on your key terms. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.”

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. – Write a series or blog together.

B2B 191

B2B Social Media Radio Fashion 191

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A good reputation management tool should alert you to customer feedback and discussions about your brand on social media, review sites, and in various online forums.

Software 104

Software Reputation Examples How To 104

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution.

Comparison 120

Comparison Television Print Social Media 120

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. In this digital age, you’ll also want to take advantage of social media platforms to announce and spread stories to all of your audiences. Will you set up a digital newsroom to host everything or mail out a printed newsletter?

Journalism 120

Journalism Strategy Brand Branding 120

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 10) “Write and create content for internal and external audiences about my company.”. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”.

Employee 154

Employee Print Writing Survey 154

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available.

Analytics 104

Analytics SEO Engineering Financial 104

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158

Reddit Viral Analytics Social Media 158

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

Plan a traditional and digital media outreach. The importance of a strategic media outreach plan cannot be stressed enough. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Encourage social sharing. Write a thorough post-event report. .

Pitching 185

Pitching Survey Video Examples 185

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Most useful offline resource: Social Media Explained, by Mark Schaefer. 9 Hugh Anderson.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Maxim Behar

MAY 13, 2024

Maxim: First, I'm surprised there's such a day because every day should be a day of freedom of speech, especially now that we have social media. Everything has changed in the last twenty years, mostly thanks to social media. Now we have 4 billion publishers worldwide, which means 4 billion people who own media.

Social Media 64

Social Media Newspapers Television Radio 64

Cision

OCTOBER 26, 2015

These give a 360-degree view of each contact, including contacts’ engagement history, premium pitching profiles and links to social media profiles. With the new Influencer Streams, you can monitor and engage influencers in real time, find out what contacts are writing about right now and see who they’re interacting with on social.

Print 120

Print Mobile Software Writing 120

Sword and the Script

AUGUST 11, 2020

As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Blame social media. They used to be more unbiased, but social media requirements measure work on likes, tweets and followers.” Those that said the media is “rarely” objective: Adjectives.

Survey 165

Survey Data Media Ethics 165

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 66

Writing B2B Analytics Print 66

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Social media and the internet have also [created] big changes, and over the years Karlie has given me pointers on using them. Karlie: Some of the tools we have now, such as media databases, are different. My mom used to build a list of contacts.

Leadership 159

Leadership Conference Local Internal 159

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Twitter Print 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 178

Media Relations Media Print Software 178

Cision

SEPTEMBER 29, 2016

Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write. I, for instance, edit travel content for Expedia.

Pitching 0

Pitching Journalism Writing Print 0

Cision

MARCH 16, 2016

So where do you begin in engaging influencers who could write about your brand or quote you in an article? Who doesn’t love it when someone shares their articles on social media? Sharing their content via social media is just one component of the formula. It starts by giving without expecting anything in return.

How To 120

How To Energy Print Mobile 120

Rock the Status Quo

SEPTEMBER 3, 2014

If you are an advertising agency who’s primary income is derived from print and broadcast media buys, odds are high that your business took a steep dive when advertising spends dropped. For example, they are fantastic at writing copy but NO CLUE how to do content strategy. Let me give an example. They need, period.

Agency 188

Agency SEO Advertising Advertising 188

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? An endorsement by a media outlet you trust adds credibility to policy issues also. Then go ahead and get into a funny social media exchange with your competitors ( see an example here ).

Media Relations 107

Media Relations Media SEO Newspapers 107