Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. However, it's important to note that they don't provide all the monitoring capabilities Prowly does, such as print and broadcast monitoring. TRY PROWLY FOR FREE Prowly pricing: How much does Prowly cost?

Comparison 104

Comparison Software Tools Analytics 104

Prowly

APRIL 23, 2025

Activities like media coverage, storytelling, and reputation management help shape how audiences perceive a brand. You can follow not only mentions across the web but also print and broadcast ones. #3 Sentiment in Prowly's print monitoring Why it matters? There is no need for extensive storytelling and extra information.

Measurement 104

Measurement Brand Branding How To 104

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. Why is Storytelling More Effective? Click Here.

Storytelling 159

Storytelling Comparison Case Study Brand 159

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Buzzy news site The Messenger abruptly shuttered , leaving 300 people without jobs or any severance.

Communications 193

Communications Sports Journalism Fashion 193

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. In 1891, August Oetker sold baking powder with recipes printed on the back. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Well, maybe not the hills.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Polaris

NOVEMBER 26, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. He is a born storyteller, incorporating hilarious anecdotes throughout his 18-minute presentation. Communicate poorly to your boss or colleagues, and you may miss opportunities to get buy-in for your ideas. Sir Ken is funny.

Education 170

Education Media Training Training Interviews 170

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS. Telling stories with stats.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Communications Conversations

APRIL 6, 2015

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print. Would that have legs? It happens via video.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. This helps you internally and makes it easy to hire contractors for creative work.

Brand 104

Brand Branding How To Measurement 104

The Stalwart Blog

DECEMBER 5, 2016

His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section. What digital storytellers do you think will crush it in 2017? That sounds almost as cool as the fact Joshua was born in Pittsburgh, PA and he side gigs as a DJ. . Joshua, I am rooting for you! .

Storytelling 60

Storytelling Journalism Print Mobile 60

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. The post Storytelling Isn’t Just for Kids.

Storytelling 60

Storytelling Radio Print Advertising 60

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 22) “I am a storyteller and I look out for people.”. 22) “I am a storyteller and I look out for people.”.

Employee 154

Employee Print Writing Survey 154

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. When a journalist decides to transition to public relations, they say they’re “going over to the dark side.”

Agency 192

Agency International Internal Pitching 192

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online.

Instagram 159

Instagram Reddit Transportation Creativity 159

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

ImPRessions - Crenshaw Communications

JUNE 7, 2017

We represent several midsize companies in technology who are giants within relevant industry organizations like adtech, supply chain software, or 3D printing services. With a smaller client, a PR strategist has the opportunity to adapt one of the more powerful storytelling archetypes we know – the David v. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Stephen Waddington

NOVEMBER 27, 2020

It’s the start of a lovely relationship and an important piece of storytelling. FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99 Patient care and privacy needed to be balanced with public health. Kirk Millis-Ward shares the story of the launch of the NHS COVID-19 app.

Healthcare 131

Healthcare Privacy Print Community 131

Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics.

Journalism 120

Journalism Brand Branding Fashion 120

Prowly

APRIL 11, 2025

It is primarily proactive, using customer reviews, testimonials, and brand storytelling to build trust. Prowly: Includes print and broadcast monitoring in addition to online mentions, making it useful for comprehensive tracking. This one is about being real.

Reputation 104

Reputation Publicity How To Marketing 104

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. And LinkedIn is a powerhouse for B2B lead generation and recruiting. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

Cision

JANUARY 28, 2016

Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. With a print and digital magazine called “ The Red Bulletin ,” Red Bull shares stories on celebrities, sports, fashion and lifestyle. But is your brand telling the right story?

Journalism 120

Journalism Brand Branding Employee 120

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between. Click To Tweet. Share Your Story on Every Platform.

Brand 156

Brand Branding How To Storytelling 156

Prowly

FEBRUARY 13, 2025

You can also follow both broadcast and print media to ensure that your brand's reputation is protected from all potential threats. #2 This online reputation management tool may be particularly beneficial for companies that aim to enhance their media relations and boost their storytelling capabilities.

Software 104

Software Reputation Examples How To 104

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

PRSay

AUGUST 8, 2018

Also, when pitching print magazines, consider the necessary lead time. Susan Young — CEO of Get in Front Communications — is an award-winning news reporter, PR entrepreneur, storyteller and speaker. Doing so will ensure your pitches and posts are timed appropriately. She facilitates the “Communication Nation” group on Facebook.

Pitching 137

Pitching Video Interviews Report 137

ReimaginePR

JULY 4, 2016

Don’t forget to sign up for my free brand storytelling bootcamp to learn how to do just that!). To do this, print out or take a screenshot of your story and circle or highlight any points that an average reader wouldn’t understand. On top of that, shift the attention from being all about your brand to how your brand helps others.

Brand 149

Brand Branding Storytelling Print 149

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

ImPRessions - Crenshaw Communications

JULY 21, 2016

A working journalist since high school with experience in broadcast, print and digital, George is a terrific reporter and not just because he sums up his personality this way — Likes: Dark chocolate, baseball. Dislikes: Pokemon Go. Our audience eats it up, and it’s a good mental break from the stuff I normally cover.

Agency 120

Agency Pitching Print Storytelling 120

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: Partisan Politics Complicates PR ). Source: PR Tech Sum July ).

Survey 183

Survey Marketing B2B Study 183

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Again, the highest resolution and biggest photos you can manage are critical to anything print. On a printed page or digital copy on a jump drive, it’s often better to have it at the top so journalists can refer back to it quickly.

Media 120

Media Television Video Print 120

Stephen Waddington

FEBRUARY 23, 2021

He’s a visual storyteller. Think about the images that leave an impression in a print publication or stop you scrolling in the digital sphere. I’ve a deep respect for anyone that is so committed to the creative process that they’d do a recce of a run-down carpark. In fact I’d underestimated Chris. Portraiture is his craft.

Creativity 97

Creativity Print Meeting Storytelling 97

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 75

Radio Television Media Local 75

Ishmael's Corner

JANUARY 25, 2015

Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. I’m constantly pulling content from the NYT for my storytelling workshops. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60