Prowly

JANUARY 14, 2025

Heres how Prowly will help you understand journalists and their audiences like no other tool on the market. Use a single tool to quickly scan journalists online activities, publishing frequency, X (Twitter) following, timezone, domain traffic, and in-depth audience profiles (more on that later ). Do everything in one tool.

Pitching 104

Pitching Data Analytics Writing 104

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Here are 8 tech PR tools for a B2B thought leadership plan. For guests, podcasting typically requires less effort and preparation than television appearances, and the medium offers an intimacy that print media cannot match. The post 8 PR Tools for B2B Thought Leadership appeared first on Crenshaw Communications.

Leadership 149

Leadership B2B Tools Conference 149

5W PR

DECEMBER 28, 2024

In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. Email Marketing Email marketing remains a powerful tool for direct communication with customers.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. Your needs, requirements and budget will depend on your industry, your company size, whether you want a measurement tool that is basic, intermediate or highly sophisticated, and the resources available to you.

Measurement 370

Measurement How To Analysis Data 370

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0

B2B 151

B2B Marketing Leadership Study 151

Prowly

JANUARY 29, 2025

USE AN ALL-IN-ONE TOOL LIKE PROWLY How to improve brand health in 5 steps? #1 Use brand measurement tools to estimate these numbers. 3 Use monitoring and reporting tools How to measure brand strength and its health? Use proper tools. Below you can find some examples of tools that may come in handy. How to do it?

Measurement 104

Measurement Brand Branding Analytics 104

Onclusive

JUNE 2, 2021

Check out these tools from Onclusive to see how we can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which types of content drove the most impact for your brand.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The product does everything you’d expect from a media monitoring tool. Both come with experience in this vertical. The Truescope dashboard.

Tools 165

Tools Media Software Analysis 165

Cision

APRIL 27, 2017

When I later moved into software product marketing – and spent more time with engineers and data scientists by extension – I also learned that tools could help me collect, aggregate, and analyze massive volumes of data about my target customers. Product Preference. Be Emotive. The social networks can be helpful for this.

Storytelling 146

Storytelling Data B2C B2B 146

Prowly

FEBRUARY 28, 2025

You can use free tools like Google Alerts, but these often dont give enough detail. Thats where tools like Prowly come in, helping identify when a brand is mentioned across multiple channels, from articles and blogs to social media and beyond. Use the Media Monitoring tool to set up specific search queries. But how to do so?

SEO 104

SEO Print Social Media Tools 104

Wadds Inc.

AUGUST 15, 2023

We’re revisiting #PRstack to create a guide to AI tools in public relations. The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. There has been an explosion of tools based on large language models since the launch of ChatGPT by OpenAI in November last year.

Tools 98

Tools Community Energy Print 98

ImPRessions - Crenshaw Communications

JULY 10, 2023

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. However, with analytics tools, PR teams can now more easily estimate how many people are seeing their messages, how often they are shared, and how they are perceived. Collaborate More Easily In the past, PR teams often worked in isolation.

Technology 266

Technology Television Web Social Media 266

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring.

Internal 148

Internal International Tools Software 148

Stephen Waddington

OCTOBER 18, 2018

Here’s a process, tools and forward planning data to help build a news or editorial calendar. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format. News planning is an important PR technique.

Tools 203

Tools Web Banking Wikipedia 203

Prowly

APRIL 11, 2025

Use tools that listen to social media to catch feedback quickly. Use tools like Prowly to respond to journalist queries. 3 Monitor public perception and adjust as needed Regularly monitor your online reputation using social listening and reputation management tools. You can also create personalized press releases.

Reputation 104

Reputation Publicity How To Marketing 104

Prowly

JANUARY 29, 2025

Let's help you choose from the top crisis management tools available. Key info on the best crisis management tools: prices, pros and cons Benefits of using crisis management tools How to choose crisis management software for your team? TL;DR Crisis management tools are your early warning system for PR disasters.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203

Report Energy Print Measurement 203

Prowly

APRIL 2, 2025

How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. How can you keep these teams updated?

Examples 104

Examples Automotive Media Print 104

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158

Print Newspapers Google B2B 158

Prowly

FEBRUARY 13, 2025

A reputation management platform is a powerful tool designed to give you a leg up. What is reputation management software A reputation management platform is a tool that will help you maintain and enhance your online presence. Threats of not using a reputation management tool What may happen if you ignore online feedback?

Software 104

Software Reputation Examples How To 104

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. became an enduring piece of pop culture.

Examples 104

Examples How To Product Launch Print 104

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. PR Newswire is a tool that allows you to distribute press releases and other content to a huge network of influencers and decision-makers. Press Release Distribution. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. See Mark Schaefer’s “ content shock.”)

Trends 124

Trends SEO Leadership Print 124

Prowly

FEBRUARY 20, 2025

For example, this is how it might look: Primary audience: Millennials in the tech industry, aged 25-35, interested in SaaS tools. Being featured in print or broadcast can enhance your credibility, be perceived as more prestigious, andmost importantlyhave a longer-lasting impact than a simple post or tweet.

Writing 104

Writing Communications How To International 104

Prowly

DECEMBER 6, 2024

Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. An all-in-one tool can make your life easier at least in terms of tracking data that matters. One tool to cover all media and communication centred teams' needs. The best part?

Media 104

Media Measurement SEO Instagram 104

Prowly

JANUARY 23, 2025

Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. But do you have the right strategies and tools? Observe their activities in various media channels. Who are the leading voices in your niche?

Pitching 104

Pitching How To Media B2B 104

Stephen Waddington

OCTOBER 5, 2018

Media and journalist directories: Guardian Media Guide, Pims monthly UK directory, and Hollis Calling journalists, and receiving inbound calls.

Agency 135

Agency Web Print Newspapers 135

Cision

JULY 11, 2017

Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Most monitoring tools have a set limit on how far back content can be captured retroactively due to availability or copyright restrictions.

How To 265

How To Media Software Agriculture 265

5W PR

MARCH 26, 2025

Time announcements strategically – lifestyle media often work 3-6 months ahead for print and 2-4 weeks for digital coverage. Monitor social listening tools to gauge audience sentiment and identify opportunities to adjust messaging or targeting.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are the most important PR and marketing tools for this kind of product? In the age of data insights nothing will escape the reach of precise measurement tools. How can they overcome them?

Communications 253

Communications Data Local Survey 253

PRSay

JANUARY 7, 2023

It is our responsibility to ensure our nation’s future leaders are equipped with the tools necessary to identify fact from fiction,” Murphy said. How to access peer-reviewed print and digital-library resources. The bill received overwhelming bipartisan support in the New Jersey Legislature, Politico reports. Republican Sen.

Ethics 167

Ethics Resources Print Education 167

Cision

AUGUST 9, 2017

It just means that they have had access to better tools to build, manage, and measure their campaigns. Track your coverage: Media monitoring software does more than track your coverage across print, online and social channels. That doesn’t mean they’re better at their jobs than PR pros.

Communications 185

Communications How To Media Measurement 185

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Miller’s sales pitch to Silicon Valley execs, whom he views as “surprisingly unsophisticated” at using their own communications tools, seems to be that good will is a zero-sum game. If you lose, I win. In my experience, Tim Miller’s view couldn’t be more wrong. It’s as simple as that.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. Create great press releases If you have a story to tell, use tools like Prowly to create amazing, highly personalized press releases and send them to the right journalists.

Brand 104

Brand Branding How To Measurement 104

Agility PR Solutions

OCTOBER 9, 2024

A customer experience (CX) platform is the sum of any tool or technology used to help a company manage customer interactions across various touchpoints to improve customer service. These touchpoints could be online (social media, email marketing, and the website) or offline (physical store and print advertising.)

Print 105

Print Customer Service Advertising Advertising 105

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Agility PR Solutions

MARCH 28, 2024

In the fast-evolving landscape of media communications and public relations, QR codes are emerging as versatile tools capable of bridging the gap between traditional strategies and the interactive potential of digital technology.

Creativity 114

Creativity Communications Print Media 114