Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 So how can you stay on the cutting edge of the news industry? Multimedia.

Trends 120

Trends Mobile Media Print 120

Sword and the Script

DECEMBER 31, 2024

Goodbye, Burrelles Burrelles bids farewell to print media monitoring and shutters a 140-year-old business perhaps the oldest vendor in the history of the PR profession. Read more: Early stage B2B tech startups dont invest enough in marketing [peer-reviewed study] Number 2. Read more: Farewell, Burrelles [PR Tech Sum 56] Number 3.

B2B 151

B2B Marketing Leadership Study 151

Onclusive

JUNE 2, 2021

You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Emerging Trends .

Trends 120

Trends Mobile Web System 120

Prowly

JANUARY 23, 2025

Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. Trade journalists can tell when you arent up-to-date with the latest market trends and numbers. Offer a recent study with trend forecasts.

Pitching 104

Pitching How To Media B2B 104

Cision

OCTOBER 14, 2015

The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not. Facebook recently launched Signal , a tool for professional journalists around trending items, in the hopes of getting journalists to use Facebook as a news source.

Journalism 120

Journalism Trends Print Local 120

Cision

APRIL 27, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Trending Topics. Product Preference. Be Emotive. The social networks can be helpful for this. Data mappings: Competitive Data. Industry Vertical Data.

Storytelling 146

Storytelling Data B2C B2B 146

Prowly

APRIL 2, 2025

Its an automatically generated, succinct recap of key messages, overarching sentiment, and trending topics in your chosen monitoring searches. How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. Dont forget: your clients have bosses they want to impress, too.

Examples 104

Examples Automotive Media Print 104

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. You can also create an editorial schedule where you plan to release periodic industry trends (e.g.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Upwave helps PR professionals create proactive data and trends using its Instant Insights feature. Google Trends. Google Trends is underutilized in our view. BuzzSumo provides the latest trends in a given industry.

Tools 232

Tools Radio Trends Pitching 232

Prowly

JANUARY 29, 2025

Trends monitoring. Detect negative trends early and react promptly. Follow sales statistics and compare them yearly as well as with market trends. Set KPIs and follow trends. With a platform like this, you can analyze brand sentiment and monitor media ( print & broadcast as well). Supporting marketing strategy.

Measurement 104

Measurement Branding Brand Analytics 104

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more.

Measurement 370

Measurement How To Analysis Hotels 370

Cision

MAY 24, 2016

“Some stories will work well in print, others in video. John starts by highlighting the Times’ strong print and online presence and the confusion around embargo times. This means we can be responsive to a thing and pivot and pounce on trending conversations,” says Marc. Richard agrees. Q: What are your pitching pet peeves?

Film 211

Film Pitching Print Journalism 211

Onclusive

NOVEMBER 17, 2021

This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Finally, you can track sentiment trends over time. Current trends. Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Agility PR Solutions

NOVEMBER 30, 2020

The concept of PR as a solo standalone practice has long been trending downwards. That said, snagging the cover of the latest magazine (if it’s still in print), or a high-profile piece on Yahoo’s homepage (for a few hours) is still an incredible success in the pitch-and-place world. It’s just that we don’t live in […].

Print 157

Print Marketing Media Pitching 157

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. It’s also a good idea to employ media-monitoring practices to keep tabs on current trends. Let’s examine three ways of distributing content and how to get them up to date. Press Release Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Agility PR Solutions

SEPTEMBER 18, 2018

Because ideology self-defines selection when it comes to actually subscribing to a newspaper (print or online) the contribution range identified for “trust” in the various newspapers […]. The post Media trends—which newspapers do readers trust most? appeared first on Agility PR Solutions.

Newspapers 85

Newspapers Trends Print Media 85

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158

Print Newspapers Google B2B 158

PRSay

OCTOBER 30, 2024

In these videos, Dye-Anderson discusses how to ensure that an influencer aligns with a brand’s values and credibility, and how the influencer marketing landscape has changed in recent years: What trends will shape the way that brands connect with influencers in the next few years? News is no longer breaking in print followed by TV.

Trends 60

Trends Print Social Media Reputation 60

Prowly

FEBRUARY 18, 2025

Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. Source For example, Coke's "Share a Bottle" campaign was promoted on socials, on TV, in print, and on other channels, and the message remained unchanged: connection and sharing. #6

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

JULY 10, 2023

Like it or not, applied AI, virtual twins, distributed infrastructure, and other industry-changing technology trends aren’t going away. Amid budget cuts, tools like generative AI are ushering in a new era of creativity. in the business world, and particularly in Silicon Valley.”

Technology 266

Technology Television Web Social Media 266

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 179

Media Relations Media Print Software 179

5W PR

JANUARY 30, 2024

The minimalist clean girl trend is on its way out as there’s a new trend on the social media scene called the mob wife trend. This trend is as bold as its inspiration, and it’s winter’s hottest fashion movement that draws unapologetic glamour from the fictional realm of organized crime royalty.

Trends 78

Trends Print Fashion Instagram 78

Cision

NOVEMBER 14, 2017

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. Over time, track campaign results as a whole so you can see trends at the high level and make bigger picture PR strategy shifts to improve results and align them with company goals.

Measurement 166

Measurement Strategy Media Analytics 166

Cision

JUNE 2, 2017

Communication trends will always be changing and while it’s important to keep up with the latest channels and methods, what really creates news (whether it’s print, digital, broadcast or social) is something that’s newsworthy. That means it’s thought provoking, original, notable, boundary pushing and new.

Travel 243

Travel Agency Social Media Print 243

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Starting on Nov. 3, and running every Wednesday (except Thanksgiving week) through Dec.

Media Relations 203

Media Relations Media Pitching Case Study 203

Prowly

JANUARY 29, 2025

You don't want to be scrambling for journalist contacts when your brand is trending for all the wrong reasons. Before (or instead of) your morning coffee, you can spot potential issues, track sentiment changes, and catch those first few negative mentions before they become a trend.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

PRSay

NOVEMBER 20, 2024

In news deserts and counties vulnerable to the trend, populations are less educated, “tend to skew older and are suffering from a higher poverty rate,” he said. It’s a very encouraging sign, but we need to wait another year or two to see if it’s an emerging trend.”

Local 140

Local Newspapers Journalism Radio 140

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

APRIL 10, 2017

Or perhaps they are covering newsworthy travel destinations tied to a trend? Print media and travel freelancers have longer lead times, often three to four months in advance. Make the best out of your travel pitch by knowing specifically what type of travel the journalist covers. Is it local, budget friendly travel?

Travel 174

Travel Pitching How To Radio 174

Critical Mention

FEBRUARY 5, 2019

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important? Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Prowly

APRIL 11, 2025

Monitor social media channels (X, Facebook, Instagram, LinkedIn) for mentions, comments, and trends. Analyze data and insights to identify trends and potential issues. Prowly: Includes print and broadcast monitoring in addition to online mentions, making it useful for comprehensive tracking.

Reputation 104

Reputation Publicity How To Marketing 104

Onclusive

OCTOBER 26, 2016

For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio broadcasts, and print […].

Radio 150

Radio Print Software Web 150

PR for Anyone

APRIL 9, 2020

That could be related to seasonality, holidays, and trending stories. That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. And a relevant story is something that's trending right now. The media wants to cover stories that are relevant to the current climate.

Media 130

Media Television Exercises Newspapers 130

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 182

Software Tools Print Technology 182

ImPRessions - Crenshaw Communications

MAY 22, 2018

Digital and print trades in a given sector are tantamount to a virtual business community. Two of the biggest 2018 marketing trends in B2B involve the creation of more marketing content and the personalized delivery of that content. This adds up to coverage with greater relevance to the likeliest buyers.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

FEBRUARY 7, 2024

Journalists need PR people to help them identify key trends and issues that matter to their audiences and to provide experts who can speak on these trends and issues. PR people need journalists to help us tell our stories to a wide audience and give our stories the third-party endorsement and credibility.

Communications 193

Communications Sports Journalism Fashion 193