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Accreditation Inspires Sense of Pride in the Profession

PRSay

As I put together my materials, made flashcards and printed the APR Study Guide, I quickly discovered that the exam and the entire process was going to change my life for the better — both professionally and personally. I had also just started as an adjunct professor at New Jersey City University (NJCU). A sense of pride.

Ethics 210
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This Is How You Reach Readers on Smartphones

PRSay

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. When the bureau printed the exact same web pages and left them in employees’ cubicles, accuracy increased by 42 percent. Would you like to learn more techniques for getting the word out to mobile web visitors?

Mobile 200
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How Long Should Your Online Paragraphs Be?

PRSay

What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. Join PRSA and Ann Wylie at Reach Readers Online , a web-writing workshop with live coaching calls, beginning Nov. Paragraphs should be short.

Mobile 185
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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Print and Digital Advertising. Register for Digital Marketing and Social Selling Workshop. CLASS DESCRIPTION.

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Successful Media Interviews & Body Language: What You Need To Know

Polaris

In an interview—whether TV or print—maintain eye contact with the reporter. Get in touch to learn more about our media and presentation training workshops. Get into the habit of looking people in the eye and maintaining an appropriate amount of eye contact. It helps you connect and shows you’re interested in what they have to say.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Her commitment to quality content and reader engagement has attracted a huge global audience…and sponsorship deals, cookbooks, and workshops.

Marketing 239
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This Communication Plan Doesn’t Smell Like Christmas Cookies

Waxing UnLyrical

For centuries Santa’s Workshop has been a leader in the secular celebrations industry as a result of successfully meeting the needs of its stakeholders – children. However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays. Need/Opportunity.